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Company Profile

Accolade Wines Ltd

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Accolade Wines Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Accolade Wines Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Accolade Wines Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Accolade Wines Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

Strategic Evaluation

Company facts: Accolade to move from West to East

Accolade reliant on still light grape wine

SWOT: Accolade Wines

Key strategic objectives and challenges

Accolade from Constellation

Competitive Positioning

Stasis against a backdrop of global growth

Fragmentation and little room for growth in the wine top 10

Wine market fragmentation continues

Still light grape wine to see China grow in importance

Market Assessment

A narrow geographic range for Accolade

Accolade’s sparse global coverage

Accolade’s preference for still light grape wine

Accolade needs to expand to new territories

Geographic and Category Opportunities

Negative growth and discounting reduces UK appeal

Australians look for quality after wine oversupply

Accolade need to retain Canadian market share

Possible new market entries for Accolade

Geyser Peak acquisition provides entry into the US

Emerging markets offer growth potential for imported products

China could be the new wine gold rush

China’s mid-priced wine growth

Russia could prove a good move for Accolade

Other sparkling wine sees emerging markets with more to celebrate

Danish success could lead to Sweden for Accolade

Wine education increasing in the Netherlands

Brand Strategy

Numerous brands lead to worldwide costs

Operations

Global wine operations

Recommendations

Brand strategy and geographic expansion are essential

Samples

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