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Company Profile

Accor Group in Travel and Tourism

Mar 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Accor Group delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Accor Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Accor Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Accor Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Brand portfolio

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: Accor Group

  • Strategic Evaluation

RevPar performance for upscale and midscale brands

  • Strategic Evaluation

RevPar performance for economy brands

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Strong results in 2011

  • Competitive Positioning

Global ranking

  • Competitive Positioning

Regional performance

  • Competitive Positioning

Upscale and midscale hotel global footprint

  • Competitive Positioning

Economy segment hotel global footprint

  • Competitive Positioning

Category and Geographic Opportunities

World hotel network

  • Category and Geographic Opportunities

Egypt: core market for Accor

  • Category and Geographic Opportunities

Morocco

  • Category and Geographic Opportunities

The appeal of Latin America

  • Category and Geographic Opportunities

More outlets in Brazil

  • Category and Geographic Opportunities

Mid-priced brands

  • Category and Geographic Opportunities

New category focus

  • Category and Geographic Opportunities

Boosting Asia Pacific

  • Category and Geographic Opportunities

Australia

  • Category and Geographic Opportunities

India on the cards

  • Category and Geographic Opportunities

Brand Strategy

Brand strategy: At a glance

  • Brand Strategy

Brand strategy: R epositioning

  • Brand Strategy

Brand strategy: Expansion

  • Brand Strategy

New segmentation

  • Brand Strategy

Revamping US budget brands

  • Brand Strategy

Revamping US budget brands

  • Brand Strategy

More focus on the Pullman brand

  • Brand Strategy

Geolocalisation

  • Brand Strategy

Operations

Sustainability

  • Operations

Distribution network

  • Operations

Recommendations

More social media proactivity

  • Recommendations

Samples

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