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Company Profile

Accor Group in Travel and Tourism

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Accor Group delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Accor Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Accor Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Accor Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

Financial assessment

SWOT: Accor Group

RevPar performance for upscale and midscale brands

RevPar performance for economy brands

Key strategic objectives and challenges

Competitive Positioning

Strong results in 2011

Global ranking

Regional performance

Upscale and midscale hotel global footprint

Economy segment hotel global footprint

Category and Geographic Opportunities

World hotel network

Egypt: core market for Accor

Morocco

The appeal of Latin America

More outlets in Brazil

Mid-priced brands

New category focus

Boosting Asia Pacific

Australia

India on the cards

Brand Strategy

Brand strategy: At a glance

Brand strategy: R epositioning

Brand strategy: Expansion

New segmentation

Revamping US budget brands

Revamping US budget brands

More focus on the Pullman brand

Geolocalisation

Operations

Sustainability

Distribution network

Recommendations

More social media proactivity

Samples

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