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Company Profile

adidas AG in Apparel

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on adidas AG delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel market and the global economy.

Company and market share data provide a detailed look at the financial position of adidas AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of adidas AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of adidas AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Apparel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

adidas recovery driven by product and retail development

Two brands underpin segment and retail strength

Latest quarterly data show adidas thriving

Controlling the brand in the retail space

Social media use supports brand proposition

Biggest brands lead global charge

Multi brand strategy allows numerous positions

SWOT: adidas AG

Strategic objectives and challenges

Strategic objectives and challenges

Competitive Positioning

adidas always the bridesmaid

adidas has started to outperform Nike

Sports brands seeking ways to build loyalty

Strengthening presence in emerging markets

Market Assessment

Fashion products most dynamic

Well-balanced global presence

Geographic and Category Opportunities

Evolving distribution for different markets

BRIC economies are lead prospects for adidas

adidas needs to pick up the ball in China

Chinese investment to recapture share

Indian dominance may be in the balance

Russian strength underpins regional dynamism

adidas bucks apparel trends in North America

UK a key marketing arena for adidas

adidas NEO a step in a new direction

Women’s categories show promise

Growing demand for functional apparel

Brand Strategy

Well-balanced brand portfolio

Segmentation allows consumer-specific marketing

Segmentation clearest in adidas Sport Style

Focus on consumer-specific marketing

adidas brand ambassadors support image building

Operations

adidas AG global operations

Recommendations

Key recommendations: focus on retail and fashion

Samples

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