Market Research on Advertising

Euromonitor International publishes comprehensive market research on a range of business to business and commercial industries. We provide data and analysis on total market sizes, market shares, and industry trends.

Every ISIC code in 180 countries is monitored, enabling you to study an industry or compare any markets' performance, both nationally and globally.

Each commercial report contains comprehensive text, tables and charts, with forecasts to 2020.

Country Report

Advertising in Australia: ISIC 743

May 2017

Advertising industry’s revenue grows 3%, stimulated by national elections and Olympic Games in 2016, as well as growing consumer confidence boosting retailers’ and consumer goods producers’ expenditure on advertising. TV advertising revenue grows ...

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Country Report

Advertising in Indonesia: ISIC 743

Apr 2017

In 2016 the advertising industry records a 16% increase in revenue, driven by TV advertising and rapid growth in digital advertising revenue. Traditional media advertising is still the most prevalent choice for advertising in Indonesia, fuelled by ...

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Country Report

Advertising in Mexico: ISIC 743

Mar 2017

Mexico’s advertising industry’s revenue grows 2% in 2015, driven by increase in households’ consumption and growing TV advertising. However, demand for advertising services is restricted by duopolies existing in a number of industries determining ...

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Country Report

Advertising in Brazil: ISIC 743

Feb 2017

Advertising industry’s revenue grows by only 3%, fuelled by expanding internet and TV advertising segments, but slowed by economic slump in Brazil in 2015. Business activity and expenditure on advertising negatively affected by real GDP contraction...

US$660
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Country Report

Advertising in India: ISIC 743

Jan 2017

2015 sees India’s advertising revenue record 12% increase, boosted by growing private consumption and continuing stable growth in advertising expenditure on traditional media channels. Press and TV advertising remain major generators of revenue in ...

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Country Report

Advertising in Italy: ISIC 743

Jan 2017

Italy’s advertising industry sees marginal increase in revenue of less than 1%, negatively affected by low profitability of local businesses, but supported by growing expenditure on TV and online advertising. TV advertising remains the major ...

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Country Report

Advertising in Spain: ISIC 743

Dec 2016

Spain’s advertising revenue grows 6%, fuelled by increasing business confidence in the country. TV advertising remains major driver for the industry, recording 6% increase in 2015 and driven by growing advertising revenue from both free-to-air and ...

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Country Report

Advertising in Canada: ISIC 743

Nov 2016

In 2015 Canada’s advertising industry records 4% increase in revenue, fuelled by double-digit growth in digital advertising spend and growing smartphone penetration in the country. Contracting advertising budgets and growing pressure on advertising...

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Country Report

Advertising in Russia: ISIC 743

Oct 2016

Russia’s advertising revenue grows 18% in 2015, restricted by economic slowdown, but fuelled by the growing prevalence of digital advertising in the country. Industry growth restricted by high inflation, weak rouble and decline in real wages ...

US$660
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Country Report

Advertising in France: ISIC 743

Sep 2016

Recovering economic environment in France and stable growth of digital advertising business determine 2% increase of advertising industry revenue in 2015. Major advertising buyer – the retail industry – records 2% increase in advertising service ...

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Country Report

Advertising in Germany: ISIC 743

Aug 2016

Germany’s advertising industry revenue increases 1% in 2015, fuelled by growing expenditure on digital advertising, but slowed by decline in press advertising. Accounting for a quarter of advertising revenue internet advertising records 7% increase...

US$660
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Country Report

Advertising in United Kingdom: ISIC 743

Jun 2016

UK advertising industry’s revenue grows 7% in 2015, fuelled by General Elections and growing expenditure on digital advertising. Internet advertising accounts for 48% of total revenue in 2015 and grows 11% over the year. Industry highly ...

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Country Report

Advertising in China: ISIC 743

May 2016

In 2015, revenue of China’s advertising industry grows by 12%, boosted by a surge in digital advertising, as well as continuing stable growth in TV advertising. The pharmaceuticals industry is the largest advertising service buyer, increasing ...

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Country Report

Advertising in Japan: ISIC 743

May 2016

In 2015 Japan’s advertising industry revenue sees 3% increase, boosted by expanding smartphone penetration and fast-growing digital advertising in the country. TV advertising boosted by sports events in 2015, however declining ownership of TVs ...

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Country Report

Advertising in USA: ISIC 743

Apr 2016

US advertising industry sees 3% increase in revenue in 2015, fuelled by booming digital advertising. Despite the decline in daily time spent watching TV, TV advertising accounts for majority 37% share of total industry revenue in 2015. Main ...

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Country Report

Advertising in Saudi Arabia: ISIC 743

Feb 2016

In 2014 Saudi Arabia’s advertising industry’s revenue declines 1%, negatively affected by fall in oil price thus restricting business activity in the country. Despite 1% decline in revenue, press advertising accounts for 73% of total revenue in the...

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Country Report

Advertising in Turkey: ISIC 743

Feb 2016

Turkey’s advertising industry’s revenue grows 12%, driven by favourable demographic environment in the country in 2014. Tech-savvy young Turkish population drives consumerism and thus advertising revenue. TV advertising still contributes to ...

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Country Report

Advertising in South Korea: ISIC 743

Jan 2016

Due to high decline in press advertising and decreased overall advertising expenditure, industry revenue falls 7% in 2014. Local clients highly reliant on foreign advertising firms as spending on services accounts for 35% of market in 2014. ...

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