B2B drives market demand, with B2B spending representing 99.0% of total demand in 2022. TF1 Publicite SA is the largest company in France, generating 12.4% of the industry’s total turnover value in 2022. The industry is fragmented, with the top five companies generating 28.3% of total production value in 2022. The total number of companies increases in 2022, to 45,776 units. The costs of the industry increase by 0.6% in 2022, largely driven by rising B2B costs. The industry’s profitability increases and stands at 12.1% of turnover in 2022, the 19th highest regionally. With turnover of USD19.0 billion, France accounts for 11.9% of the Western Europe total in 2022.
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This Euromonitor industrial report provides unique information on Advertising in France: ISIC 743. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Advertising in France: ISIC 743 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
This is the aggregation of accounting and auditing, advertising, architectural and engineering services, building-cleaning services, business and management consultancies, computer and related services, investigation and security services, legal services and other business services.
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