Advertising

We support innovation, strategy and the creative process by helping agencies fully understand their clients business models and competitors.

Issues we address

We are experts at measuring what, where and how consumers are buying combined with quantitative and qualitative surveys to provide the vital analysis of ‘why’.

Typical client questions and needs include:

What are the key trends and purchasing drivers?
Which brands are positioned for success and why?
Where should we target our promotional activity?
Can you identify and define our target consumer segments?
Can you evaluate the potential of a new product concept?
How is our brand perceived versus competitors?
Which consumer segments are most at risk?

Capabilities

Understanding consumer needs and preferences and aligning these with product and retail trends is critical for new product development. We combine trend analysis, product observations, segmentation analysis and consumer surveys to generate real insights and fresh ideas.

We offer a range of services tailored to each clients’ needs. Our capabilities include:

Customer analytics
Conjoint analysis
New product analysis and landscape assessment
Income distribution models
Product concept testing
Segmentation analysis
Usage and attitude surveys
Competitive intelligence
Marketing analytics and optimisation
Marketing and product claims

Benefits

We design creative research solutions that connect quantitative and qualitative research, finding new patterns and consumers.

Market, competitor and customer data for pitches
Improve new product success rates
Independent testing of new platforms
Market and consumer-guided solutions
Purchasing behaviour analysis
Detailed customer analysis
Consumption and preference analysis
Analysis of marketing claims

About Consulting

Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"Our relationship with Euromonitor is very beneficial to our business. The information we receive from Euromonitor is timely, insightful and actionable." Finance Director, Cadbury Schweppes

"The market data you have provided...has been excellent and has helped to prepare a better export strategy for our requested 2009 activities. We have more confidence in the data than from previous information sources." State Department of Nevada