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Reference Book

African Marketing Data and Statistics

May 2011

Price: $475

About this book

About this book

Build profiles of countries in Africa

This reference book brings together key marketing data for countries in Africa.  Now in its 3rd edition the book has hard-to-find demographic, economic and marketing statistics for up to 52 African countries.  A broad range of data is researched over 30 years.  The research includes home ownership, health and population statistics.  Buy this book and you have an ideal starting point for building detailed country profiles.  Look inside African Marketing Data and Statistics

African Marketing Data and Statistics includes

  • Hard-to-research demographic, economic and marketing statistics in one place
  • Data for 52 countries that can easily be compared across nations
  • Data spanning 30 years* for reviewing historic as well as recent trends (*1980-2010 where possible)

Key areas researched

    • Advertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer Expenditure; Consumer Market Sizes; Consumer Prices and Costs; Economic Indicators; Education; Energy Resources and Output; Environmental Data; External Trade; Health; Home Ownership; Household Profiles; Income and Deductions; Industry; IT and Telecommunications; Labour; Media and Leisure; Population; Retailing; Travel and Tourism

Countries researched

  • Algeria; Angola; Benin; Botswana; Burkina Faso; Burundi; Cameroon; Cape Verde; Central African Republic; Chad; Comoros; Congo; Congo-Brazzaville; Côte d'Ivoire; Democratic Republic; Djibouti; Equatorial Guinea; Eritrea; Ethiopia; Gabon; Gambia; Ghana; Guinea; Guinea-Bissau; Kenya; Lesotho; Liberia; Madagascar; Malawi; Mali; Mauritania; Mauritius; Morocco; Mozambique; Namibia; Niger; Nigeria; Réunion; Rwanda; Sao Tomé e Príncipe; Senegal; Seychelles; Sierra Leone; Somalia; South Africa; Sudan; Swaziland; Tanzania; Togo; Tunisia; Uganda; Zambia; Zimbabwe

  Please note that data may not be available for each data point for every country

Discover

  • How many tonnes of eggs are produced each year in each country
  • How many mobile phone subscriptions there are in each country
  • How much the South Africans spend on Men’s grooming products

Why buy this book

  • Uniquely comprehensive marketing data in one volume
  • Data presented in easy to read tables and comparable across countries
  • Ideal for company or academic libraries – excellent value for money
  • Euromonitor consults thousands of sources to research this data saving your research time
  • Broad appeal – useful to many library users

Table of Contents

African Marketing Data and Statistics

Table of Contents

Chapter One - Foreword and Guide   

Foreword and Guide   

 

Chapter Two — Agricultural Resources and Output

Table 2.1 — Agricultural Output Indices 1985-2010 

Table 2.2 — Food Output Indices 1985-2010 

Table 2.3 — Land Use and Irrigation 2010 

Table 2.4 — Livestock 2010 

Table 2.5 — Selected Crop Production 2010 

Table 2.6 — Dairy Products and Egg Production 2010 

Table 2.7 — Meat Production 2010 

Table 2.8 — Cereal Production 2010 

Table 2.9 — Forestry and Paper Product Production 2010 

Table 2.10 — Organic Farming Land Use 1985-2010 

Table 2.11 — Organic Farms 1985-2010 

 

Chapter Three  — Automotives and Transport

Table 3.1 — Commercial Vehicles in Use 1980-2010 

Table 3.2 — Passenger Cars in Use 1980-2010 

Table 3.3 — Two-Wheelers in Use 1980-2010 

Table 3.4 — Commercial Vehicle Production 1980-2010 

Table 3.5 — Passenger Car Production 1980-2010 

Table 3.6 — Commercial Vehicle New Registrations 1980-2010 

Table 3.7 — Passenger Car New Registrations 1985-2010 

Table 3.8 — Two-Wheeler New Registrations 1985-2010 

Table 3.9 — Airline Freight 1980-2010 

Table 3.10 — Airline Passengers 1980-2010 

Table 3.11 — Scheduled Flights: Distance Flown 1980-2010 

Table 3.12 — Merchant Shipping Fleet 1980-2010 

Table 3.13 — Public Railway Network 1980-2010 

Table 3.14 — Railway Statistics of Major National Carriers 2010 

Table 3.15 — Railway Freight 1980-2010 

Table 3.16 — Railway Passengers 1985-2010 

Table 3.17 — Car Traffic 1980-2010 

Table 3.18 — Passenger Cars: Average Annual Distance Travelled 1980-2010 

Table 3.19 — Road Network 2010 

 

Chapter Four — Banking and Finance

Table 4.1 — Private Sector Bank Claims 1980-2010 

Table 4.2 — Deposit Money Bank Assets 1980-2010 

Table 4.3 — Deposit Money Bank Liabilities 1980-2010 

Table 4.4 — Annual Lending Rates 1980-2010 

Table 4.5 — Deposit Money Bank Reserves 1980-2010 

Table 4.6 — Credit Cards in Circulation 1998-2010 

Table 4.7 — Charge Cards in Circulation 1998-2010 

Table 4.8 — Credit Card Expenditure 1998-2010 

Table 4.9 — Charge Card Expenditure 1998-2010 

Table 4.10 — Credit Card Transactions 1998-2010 

Table 4.11 — Charge Card Transactions 1998-2010 

Table 4.12 — Average Expenditure per Credit Card 1998-2010 

Table 4.13 — Average Expenditure per Charge Card 1998-2010 

Table 4.14 — Average Expenditure per Credit Card Transaction 1998-2010 

Table 4.15 — Average Expenditure per Charge Card Transaction 1998-2010 

 

Chapter Five   — Consumer Expenditure

Table 5.1 — Consumer Expenditure 1990-2010 

Table 5.2 — Consumer Expenditure by Object 2010 

Table 5.3 — Food and Non-Alcoholic Beverage Consumer Expenditure 1990-2010 

Table 5.4 — Alcoholic Beverages and Tobacco Consumer Expenditure 1990-2010 

Table 5.5 — Clothing and Footwear Consumer Expenditure 1990-2010 

Table 5.6 — Housing Consumer Expenditure 1990-2010 

Table 5.7 — Household Goods and Services Consumer Expenditure 1990-2010 

Table 5.8 — Health Goods and Medical Services Consumer Expenditure 1990-2010 

Table 5.9 — Transport Consumer Expenditure 1990-2010 

Table 5.10 — Communications Consumer Expenditure 1990-2010 

Table 5.11 — Leisure and Recreation Consumer Expenditure 1990-2010 

Table 5.12 — Education Consumer Expenditure  1990-2010 

Table 5.13 — Hotels and Catering Consumer Expenditure 1990-2010 

Table 5.14 — Miscellaneous Goods and Services Consumer Expenditure 1990-2010 

 

Chapter Six  — Consumer Market Sizes

Table 6.1 — Alcoholic Drinks: Per Capita Retail Sales 2010 

Table 6.2 — Apparel: Per Capita Retail Sales 2010 

Table 6.3 — Beauty and Personal Care: Per Capita Retail Sales 2010 

Table 6.4 — Major Appliances: Per Capita Retail Sales 2010 

Table 6.5 — Small Electrical Appliances: Per Capita Retail Sales 2010 

Table 6.6 — Consumer Electronics: Per Capita Retail Sales 2010 

Table 6.7 — Consumer Health: Per Capita Retail Sales 2010 

Table 6.8 — Fresh Foods: Per Capita Retail Sales 2010 

Table 6.9 — Home Care Products: Per Capita Retail Sales 2010 

Table 6.10 — Hot and Soft Drinks: Per Capita Retail Sales 2010 

Table 6.11 — Dairy Products and Ice Cream: Per Capita Retail Sales 2010 

Table 6.12 — Bakery Products: Per Capita Retail Sales 2010 

Table 6.13 — Confectionery: Per Capita Retail Sales 2010 

Table 6.14 — Other Selected Packaged Foods: Per Capita Retail Sales 2010 

Table 6.15 — Tissue and Hygiene: Per Capita Retail Sales 2010 

Table 6.16 — Tobacco: Per Capita Retail Sales 2010 

Table 6.17 — Toys and Games: Per Capita Retail Sales 2010 

 

Chapter Seven  — Consumer Prices and Costs

Table 7.1 — Consumer Price Indices 1990-2010 

Table 7.2 — Food and Non-Alcoholic Beverage Price Indices 1990-2010 

Table 7.3 — Food and Drink Costs: Selected Items 2010 

Table 7.4 — Index of Alcoholic Beverage and Tobacco Prices 1990-2010 

Table 7.5 — Clothing and Footwear Price Indices 1990-2010 

Table 7.6 — Housing Price Indices 1990-2010 

Table 7.7 — Household Goods and Services Price Indices 1990-2010 

Table 7.8 — Health Goods and Medical Services Price Indices 1990-2010 

Table 7.9 — Transport Price Indices 1990-2010 

Table 7.10 — Index of Communication Prices 1990-2010 

Table 7.11 — Leisure and Recreation Price Indices 1990-2010 

Table 7.12 — Education Price Indices 1990-2010 

Table 7.13 — Index of Hotel and Catering Prices 1990-2010 

Table 7.14 — Miscellaneous Goods and Services Price Indices 1990-2010 

 

Chapter Eight — Economic Indicators

Table 8.1 — Gross Domestic Product in National Currencies 1980-2010 

Table 8.2 — Gross Domestic Product in US$ 1980-2010 

Table 8.3 — Gross Domestic Product by Origin 2010 

Table 8.4 — Gross Domestic Product by Origin 2010 (% Analysis) 

Table 8.5 — Gross Domestic Product Usage 2010 

Table 8.6 — Gross Domestic Product Usage (% Analysis) 

Table 8.7 — Gross National Income in National Currencies 1980-2010 

Table 8.8 — Gross National Income in US$ 1980-2010 

Table 8.9 — Money Supply 1985-2010 

Table 8.10 — Inflation Rates (Annual) 1985-2010 

Table 8.11 — Public Consumption 1985-2010 

Table 8.12 — Private Consumption 1985-2010 

Table 8.13 — Government Finance and International Liquidity 2010 

Table 8.14 — Government Expenditure by Object 2010 

Table 8.15 — Government Expenditure by Object 2010 (% Analysis) 

Table 8.16 — Current Account Balance 1998-2010 

Table 8.17 — Corruption Perception Index 1998-2010 

Table 8.18 — Minimum Wage Monthly 1998-2010 

Table 8.19 — FDI Intensity 1998-2010 

Table 8.20 — Exchange Rates Against the US$ 1985-2010 

Table 8.21 — Exchange Rates Against the EUR 1985-2010 

 

Chapter Nine — Education

Table 9.1 — Education Statistics 2010 

Table 9.2 — Pre-Primary Education: Schools, Staff and Pupils: 2010 

Table 9.3 — Primary Education 2010 

Table 9.4 — Secondary Education 2010 

Table 9.5 — Higher and University Education 2010 

Table 9.6 — Foreign Students in Higher and University Education 1985-2010 

Table 9.7 — Foreign Students’ Share of all Higher and University Education Students 1985-2010 

 

Chapter Ten — Energy Resources and Output

Table 10.1 — Refinery Product Consumption 2010 

Table 10.2 — Motor Gasoline Consumption 1985-2010 

Table 10.3 — Aviation Fuel Consumption 1985-2010 

Table 10.4 — Energy Intensity 1998-2010 

Table 10.5 — Crude Oil Production 1998-2010 

Table 10.6 — Electricity Production 2010 

Table 10.7 — Natural Gas Production 1985-2010 

Table 10.8 — Refinery Output 1990-2010 

Table 10.9 — Primary Energy Consumption: Selected Materials 2010 

Table 10.10 — Coal Consumption 1985-2010 

Table 10.11 — Crude Oil Consumption 1985-2010 

Table 10.12 — Natural Gas Consumption 1985-2010 

Table 10.13 — Nuclear Energy Consumption 1985-2010 

Table 10.14 — Hydroelectricity Consumption 1985-2010 

Table 10.15 — Electricity Residential Consumption 1985-2010 

Table 10.16 — Gas Residential Consumption 1985-2010 

 

Chapter Eleven — Environmental Data

Table 11.1 — Carbon Dioxide Emissions 2010 

Table 11.2 — Air and Water Pollutant Emissions 2010 

 

Section Twelve — External Trade

Table 12.1 — Imports (cif) 1980-2010 

Table 12.2 — Imports (cif) by Origin 2010 

Table 12.3 — Imports (cif) by Origin 2010 (% Analysis) 

Table 12.4 — Imports (cif) by Commodity: SITC Classification 2010 

Table 12.5 — Imports (cif) by Commodity: SITC Classification 2010 (% Analysis) 

Table 12.6 — Exports (fob) 1980-2010 

Table 12.7 — Exports (fob) by Destination 2010 

Table 12.8 — Exports (fob) by Destination 2010 (% Analysis) 

Table 12.9 — Exports (fob) by Commodity: SITC Classification 2010 

Table 12.10 — Exports (fob) by Commodity: SITC Classification 2010 (% Analysis) 

Table 12.11 — Trade Balance 1980-2010 

 

Chapter Thirteen — Health

Table 13.1 — Doctors, Nurses and Dentists 2010 

Table 13.2 — Causes of Death: Male 2010 

Table 13.3 — Causes of Death: Female 2010 

Table 13.4 — Food Supply: Average Consumption of Calories, Protein and Fat 2010 

Table 13.5 — Government Health Expenditure 2010 

Table 13.6 — Obese Population (BMI 30kg/Sq M or More) 1985-2010 

 

Chapter Fourteen — Home Ownership

Table 14.1 — Housing Stock 1980-2010 

Table 14.2 — New Dwellings Completed 1980-2010 

Table 14.3 — Households by Tenure 2010 

Table 14.4 — Households by Type of Dwelling 2010 

 

Chapter Fifteen — Household Profiles

Table 15.1 — Households 1985-2010 

Table 15.2 — Household Average Number of Occupants at January 1st 1985-2010 

Table 15.3 — Households by Urban/Rural Split 2010 

Table 15.4 — Households by Number of Persons 2010 

Table 15.5 — Households by Number of Rooms 2010 

Table 15.6 — Households by Sex of Head of Household 2010 

Table 15.7 — Households by Age of Head of Household: 2010 

Table 15.8 — Households by Education of Head of Household 2010 

Table 15.9 — Households by Status of Head of Household 2010 

Table 15.10 — Households by Annual Disposable Income Band 2010 

Table 15.11 — Household Durable Ownership 2010 

 

Chapter Sixteen — Income and Deductions

Table 16.1 — Gross Income (Annual) 1990-2010 

Table 16.2 — Gross Income by Source 2010 

Table 16.3 — Tax and Social Security Contributions 1990-2010 

Table 16.4 — Disposable Income (Annual) 1990-2010 

Table 16.5 — Net Savings 1990-2010 

Table 16.6 — Savings Ratio 1990-2010 

 

Section Seventeen — Industry

Table 17.1 — General Industrial Production Indices 1980-2010 

Table 17.2 — Manufacturing Production Indices 1980-2010 

Table 17.3 — Mining Production Indices 1980-2010 

 

Chapter Eighteen — IT and Telecommunications 

Table 18.1 — Internet Users 1990-2010 

Table 18.2 — Dial-Up Internet Subscribers 1998-2010 

Table 18.3 — Broadband Internet Subscribers 1998-2010 

Table 18.4 — Personal Computers in Use 1990-2010 

Table 18.5 — ISDN Subscribers 1990-2010 

Table 18.6 — Capital Investment in Telecommunications 1985-2010 

Table 18.7 — Mobile Telephone Subscriptions 1990-2010 

Table 18.8 — Mobile Telecommunications Revenues 1990-2010 

Table 18.9 — Mobile Telephone Calls 1990-2010 

Table 18.10 — Mobile Telephone Calls per Mobile Telephone Subscriber 1990-2010 

Table 18.11 — Telephone Lines in Use 1990-2010 

Table 18.12 — National Telephone Calls 1990-2010 

Table 18.13 — International Outgoing Telephone Calls 1990-2010 

 

Chapter Nineteen — Labour

Table 19.1 — Employed Population 1980-2010 

Table 19.2 — Employment by Activity 2010 

Table 19.3 — Paid Employment in Manufacturing 1980-2010 

Table 19.4 — Unemployed Population 1980-2010 

Table 19.5 — Unemployment Rate 1980-2010 

Table 19.6 — Economically Active Population by Age Group 2010 

Table 19.7 — Economically Active Population by Age Group 2010 (% Analysis) 

Table 19.8 — Economically Active Population by Sex 2010 

 

Chapter Twenty — Media and Leisure

Table 20.1 — Newspapers 2010 

Table 20.2 — Colour TV Households 2005-2010 

Table 20.3 — Cable TV Households 2005-2010 

Table 20.4 — Satellite TV Households 2005-2010 

 

Chapter Twenty-one — Population

Table 21.1 — Total Population 1980-2010: National Estimates at Mid-Year 

Table 21.2 — Total Population 1980-2010: National Estimates at January 1st 

Table 21.3 — Population by Sex and Age at January 1st 2010 

Table 21.4 — Population by Sex and Age (%) at January 1st 2010 

Table 21.5 — Live Births 1985-2010 

Table 21.6 — Deaths 1985-2010 

Table 21.7 — Birth Rates 1985-2010 

Table 21.8 — Death Rates 1985-2010 

Table 21.9 — Infant Mortality Rates 1985-2010 

Table 21.10 — Marriage Rates 1985-2010 

Table 21.11 — Divorce Rates 1985-2010 

Table 21.12 — Fertility Rates 1985-2010 

Table 21.13 — Life Expectancy at Birth 2010 

Table 21.14 — Population Density 1985-2010 

Table 21.15 — Urban Population 1985-2010 

Table 21.16 — Rural Population 1985-2010 

Table 21.17 — Pensioners 1990-2010 

Table 21.18 — Population by Marital Status 2010 

Table 21.19 — Population by Educational Attainment 2010 

Table 21.20 — Male and Female Population by Age at January 1st 2010 

Table 21.21 — Male Population at January 1st 1990-2010 

Table 21.22 — Female Population at January 1st 1990-2010 

Table 21.23 — Children Aged 0-14 Years at January 1st 1990-2010 

Table 21.24 — Persons of Working Age (15-64 Years) at January 1st 1990-2010 

Table 21.25 — Persons Aged 65 Years and over at January 1st 1990-2010 

Table 21.26 — Population by Age Group at January 1st 2010 

Table 21.27 — Population by Age Group (%) at January 1st 2010 

Table 21.28 — Total Population 2010-2020 at January 1st 

Table 21.29 — Children Aged 0-14 Years Forecasts at January 1st 2010-2020 

Table 21.30 — Persons of Working Age (15-64 Years) Forecasts at January 1st 2010-2020 

Table 21.31 — Persons Aged 65 Years and Over Forecasts at January 1st 2010-2020 

 

Chapter Twenty-two — Retailing

Table 22.1 — Retail Sales 2005-2010 

Table 22.2 — Store-Based Retailer Sales by Grocery/Non Grocery Split 2010 

Table 22.3 — Store-Based Retailer Outlets by Grocery/Non Grocery Split 2010 

Table 22.4 — Grocery Retailer Sales by Type 2010 

Table 22.5 — Non-Grocery Retailer Sales by Type 2010 

Table 22.6 — Non-Store Retailer Sales by Type 2010 

Table 22.7 — Non-Store Retailer Sales by Type (% Analysis) 2010 

 

Chapter Twenty-three — Travel and Tourism

Table 23.1 — Average Tourist Nights in Accommodation Establishments 1990-2010 

Table 23.2 — Average Tourist Nights in the Country 1990-2010 

Table 23.3 — Domestic Tourist Nights 1990-2010 

Table 23.4 — International Tourist Nights 1990-2010 

Table 23.5 — Expenditure by Tourists 1980-2010 

Table 23.6 — Receipts from Tourism 1980-2010 

Table 23.7 — Rooms in Tourist Accommodation 1990-2010 

Table 23.8 — Total Number of Bed Places in Tourist Accommodation 1990-2010 

Table 23.9 — Hotel Bed Occupancy Rates 1990-2010 

Table 23.10 — International Tourist Arrivals 1990-2010 

Table 23.11 — Tourist Arrivals by Method 2010 

Table 23.12 — Tourist Arrivals by Region 2010 

Sample

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