About this Report
Kraft’s takeover of Cadbury, following Mars’ acquisition of Wrigley, has significantly altered the competitive landscape of the global confectionery market. This briefing examines how the two market leaders will look to enhance their positions and what options remain available to the second tier confectionery players, whilst considering the wider implications for the rest of the packaged foods industry.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
PDF/PPT
Downloadable from MyPages
