About this Report
As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along the lines of age alone. This new report examines the impact of age compression and age stretching on markets and suggests ways in which marketers can find new ways to identify, communicate and connect with consumers in the future.
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Delivery format
PDF/Word
Downloadable from MyPages
