Euromonitor International publishes the world's most comprehensive market research on the air care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Strategy Briefing

Home Care: Quarterly Statement Q2 2017 - Brazil and Mexico Poles Apart

Jun 2017

For the most part the Q2 2017 update for home care is a story of ‘steady as she goes’, with only a minor downward revision 2016-2021. These downgrades reflecting a combination of likely adverse outcomes associated with the likes of President Trump ...

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Strategy Briefing

Air Care in Western Europe

Jun 2017

As economies slowly recover in the leading markets, after years of decline, air care is undergoing a premiumisation phase, supported by consumers’ enthusiasm for home décor. This has triggered purchases of candle air fresheners, with this category ...

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Country Report

Air Care in Sweden

Jun 2017

Air care sales grew by 2% in 2016, the category’s strongest performance since 2012, and a significant rebound from the previous year’s decline. All categories saw an improved performance during the year, with gel air fresheners and liquid air ...

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Country Report

Air Care in Japan

May 2017

Air care in Japan enjoyed further positive current value growth in 2016, generating a 2% increase over the course of the year. The main factors contributing to this growth were the development of a new consumer segment, women in their 20s and 30s, ...

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Company Profile

Reckitt Benckiser Group Plc in Home Care

May 2017

The 2017 acquisition of Mead Johnson represents a major step in RB’s efforts to position itself as a consumer health company. This profile analyses the ramifications of the acquisition for the operations of the world’s third largest home care player,...

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Country Report

Air Care in Indonesia

May 2017

In Indonesia, air care is seen as one of the less essential categories of home care products, especially in comparison with categories in which products are deemed as absolutely essential such as laundry care. In 2016, the major consumer base for air...

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Company Profile

Henkel AG & Co KGaA in Home Care

May 2017

Henkel is the fourth largest home care manufacturer in the world, and the second largest in Western Europe. This profile analyses Henkel’s strategic efforts to strengthen its key category positions in developed markets (with a specific review of the ...

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Country Report

Air Care in Kenya

Apr 2017

Demand rose for more sophisticated air care products in 2016 that are highly effective and which are long-lasting. The ideal air care products should not only smell good but should also neutralise odour. In addition, the design of air care products ...

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Company Profile

Church & Dwight Co Inc in Home Care

Apr 2017

Recent changes in US laundry care have significantly increased the competitive pressure on Church & Dwight. This profile examines how the company’s core value-orientated positioning is being squeezed by factors such as Procter & Gamble’s ongoing ...

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Country Report

Air Care in Italy

Apr 2017

Candle air fresheners grew by 4% in 2016 with this strong growth due to the general improvement in the Italian economy and the presence of many producers. These factors enabled consumers to choose from a wide selection of products, which stimulated ...

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Country Report

Air Care in Cameroon

Apr 2017

Air care current value sales in Cameroon grew by 6% in 2016, with growth being driven by increasing demand for car air refreshers as the number of cars entering the country rises each year. Hence an increasing number of middle- and upper-income ...

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Country Report

Air Care in New Zealand

Apr 2017

With aromatherapy products such as candles and liquid reeds presenting the biggest threat to air care in 2016, an increasing level of sophistication characterised the category, with less of a focus on functionality and more of a focus on ...

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Country Report

Air Care in Taiwan

Mar 2017

Due to the innovation which characterises liquid air fresheners, consumers are becoming more willing to try reed diffusers and they are also willing to pay extra for reed diffusers which are mounted in beautiful glass bottles. These products serve a ...

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Country Report

Air Care in Hong Kong, China

Mar 2017

Air care increased by 2% in current value terms in 2016. Consumers increasingly preferred air purifiers or natural essential oils to improve the air quality at home. More consumers were aware that air fresheners contain highly toxic chemicals such as...

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Country Report

Air Care in Malaysia

Mar 2017

Malaysian consumers are becoming more health-conscious in general and this has led to some concerns over the potential side-effects of inhaling synthetic scents. As a result, more people are now looking for air care products made using natural ...

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Country Report

Air Care in the Philippines

Mar 2017

In the Philippines, sales of air care products generally depend on lifestyle trends. Trade sources stated that changes in lifestyle trends are now being observed amongst consumers, such that the preference for premium yet affordable products is ...

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Country Report

Air Care in Australia

Mar 2017

Candle air fresheners experienced current value growth of 6% in Australia in 2016, following launch of candles with premium scents by major manufacturers, such as Reckitt Benckiser’s Air Wick Life Scents and SC Johnson & Son’s Glade, which now offers...

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Country Report

Air Care in the United Arab Emirates

Mar 2017

As it is a category that is considered niche by most of the country’s residents, demand slowed down for air care in 2016. Consumers wishing to limit their spending gave up products such as air care, as a means to increase their savings or allocate ...

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Country Report

Air Care in India

Mar 2017

Local consumers traditionally used incense sticks to eliminate odours. With increasing exposure to air care, Indians have started to use various types of air fresheners to eliminate odours from the house, which has increased the sales of air care in ...

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Country Report

Air Care in Vietnam

Feb 2017

In comparison with 2015, the weather in Vietnam in 2016 was considerably hotter due to global warming. This led to skyrocketing sales of air conditioners in the country during the year, the inevitable consequence of Vietnam’s hot, dry climate. As ...

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