Euromonitor International publishes the world's most comprehensive market research on the air care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Air Care in Kenya

Apr 2017

Demand rose for more sophisticated air care products in 2016 that are highly effective and which are long-lasting. The ideal air care products should not only smell good but should also neutralise odour. In addition, the design of air care products ...

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Company Profile

Church & Dwight Co Inc in Home Care

Apr 2017

Recent changes in US laundry care have significantly increased the competitive pressure on Church & Dwight. This profile examines how the company’s core value-orientated positioning is being squeezed by factors such as Procter & Gamble’s ongoing ...

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Country Report

Air Care in Italy

Apr 2017

Candle air fresheners grew by 4% in 2016 with this strong growth due to the general improvement in the Italian economy and the presence of many producers. These factors enabled consumers to choose from a wide selection of products, which stimulated ...

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Country Report

Air Care in Cameroon

Apr 2017

Air care current value sales in Cameroon grew by 6% in 2016, with growth being driven by increasing demand for car air refreshers as the number of cars entering the country rises each year. Hence an increasing number of middle- and upper-income ...

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Country Report

Air Care in New Zealand

Apr 2017

With aromatherapy products such as candles and liquid reeds presenting the biggest threat to air care in 2016, an increasing level of sophistication characterised the category, with less of a focus on functionality and more of a focus on ...

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Country Report

Air Care in Taiwan

Mar 2017

Due to the innovation which characterises liquid air fresheners, consumers are becoming more willing to try reed diffusers and they are also willing to pay extra for reed diffusers which are mounted in beautiful glass bottles. These products serve a ...

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Country Report

Air Care in Hong Kong, China

Mar 2017

Air care increased by 2% in current value terms in 2016. Consumers increasingly preferred air purifiers or natural essential oils to improve the air quality at home. More consumers were aware that air fresheners contain highly toxic chemicals such as...

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Country Report

Air Care in Malaysia

Mar 2017

Malaysian consumers are becoming more health-conscious in general and this has led to some concerns over the potential side-effects of inhaling synthetic scents. As a result, more people are now looking for air care products made using natural ...

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Country Report

Air Care in the Philippines

Mar 2017

In the Philippines, sales of air care products generally depend on lifestyle trends. Trade sources stated that changes in lifestyle trends are now being observed amongst consumers, such that the preference for premium yet affordable products is ...

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Country Report

Air Care in Australia

Mar 2017

Candle air fresheners experienced current value growth of 6% in Australia in 2016, following launch of candles with premium scents by major manufacturers, such as Reckitt Benckiser’s Air Wick Life Scents and SC Johnson & Son’s Glade, which now offers...

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Country Report

Air Care in the United Arab Emirates

Mar 2017

As it is a category that is considered niche by most of the country’s residents, demand slowed down for air care in 2016. Consumers wishing to limit their spending gave up products such as air care, as a means to increase their savings or allocate ...

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Country Report

Air Care in India

Mar 2017

Local consumers traditionally used incense sticks to eliminate odours. With increasing exposure to air care, Indians have started to use various types of air fresheners to eliminate odours from the house, which has increased the sales of air care in ...

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Country Report

Air Care in Vietnam

Feb 2017

In comparison with 2015, the weather in Vietnam in 2016 was considerably hotter due to global warming. This led to skyrocketing sales of air conditioners in the country during the year, the inevitable consequence of Vietnam’s hot, dry climate. As ...

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Country Report

Air Care in Pakistan

Feb 2017

Spray/aerosol air fresheners continued to represent the largest proportion of air care sales in Pakistan in 2016, due to the convenience when using these products, the available product variety and their competitive prices....

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Country Report

Air Care in Estonia

Feb 2017

Rising disposable income has encouraged consumers to demand more from air care products than simply combatting bad odours in toilets and bathrooms. The category is increasingly extending its reach beyond bathrooms into other rooms and this is ...

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Country Report

Air Care in Austria

Feb 2017

Due to increasingly busy lifestyles, characterised by growing pressure in the workplace, many consumers opted to make their home a haven from the outside world. This somewhat introverted outlook of modern consumers brought benefits to air care in ...

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Country Report

Air Care in Germany

Feb 2017

Manufacturers are increasingly paying attention to designing air care with stylish product designs, so that they can easily be integrated into a home’s interior. In addition, a distinct design can add specific value to a product, distinguishing it ...

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Country Report

Air Care in Spain

Feb 2017

In 2016, air care in Spain received a boost as the employment rate recovered supported by better economic indicators. The resulting positive effects on disposable income and Spanish consumer confidence saw shoppers increasingly empowered in 2016 to ...

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Country Report

Air Care in the United Kingdom

Feb 2017

Growth of air care in 2016 was mainly driven by increasing interest in more-premium products. Indeed, the consumer increasingly wanted to experience an improved quality of scent, and at a reasonable price. As a result, sales of established air care ...

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Country Report

Air Care in Iran

Feb 2017

Spray/aerosol air fresheners remained the product type with the highest awareness during 2016 with a 93% retail value share. Candle air fresheners and gel air fresheners still have limited penetration with only a small group of consumers who are more...

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