Air care market research

Euromonitor has the world’s most comprehensive research on the air care category within the home care industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the Air Care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our air care market research answer questions such as:

What is the market size of air care?
What are the major brands in air care?
How do plug-in electric air fresheners perform compared to the battery-operated ones?
What is the most dynamic air care category?

Filter Results

Total: (94)

Country Report

Air Care in Austria

Air care remains a strong performer within the home care market, with penetration still far from optimal and interest in the products continually growing thanks to the increasing focus on indulgent, lifestyle products. The drivers in air care are ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Air Care in Saudi Arabia

Air care continued to benefit from strong advertising support in 2010, with this boosting consumers’ awareness of the brands on offer and also creating a perceived need for air care in many households. Advertising was particularly strong for leading ...

Feb 2012 | $900| Add to cart | View details ›

Company Profile

Amway Corp in Home Care

Amway Corp, a well-diversified US-based direct seller, is looking to push harder into emerging markets. This is in line with trends among direct sellers, which have found an enthusiastic response to the sales model in emerging markets, offsetting ...

Jan 2012 | $525| Add to cart | View details ›

Country Report

Air Care in Turkey

Electric air fresheners drove sales in air care in 2010, with increasing ranges of fragrances, advertisements and promotions. As a result, electric air fresheners saw the fastest growth of 11% in volume terms in 2010. This can be attributed to ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Air Care in Israel

2009 was the year of premium products in air care, with a particular focus on decorative home products, as Reckitt Benckiser sought to change consumers’ perception of air care from being a functional spray-based category to a lifestyle category. This...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Air Care in Algeria

Air care registered 17% value growth and an 11% volume increase in 2010, with all sales generated by spray/aerosol air fresheners, which is the only category present and generating significant volumes. Thanks to a rise in buying power and the ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Air Care in the Netherlands

Consumers began to spend more time at home towards the end of the review period as a result of economic uncertainty and a desire to save money. This trend encouraged consumers to focus more on making their homes cosy, welcoming and ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Air Care in Portugal

Air care was influenced by two conflicting trends in 2010. On the one hand, consumers reduced purchases of less essential products, such as air care. On the other hand, they remained receptive to premium air care products, in particular to electric ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Air Care in Bulgaria

The development of air care was marked by a constant increase throughout the review period. The increasing purchasing power of consumers and penetration of multiple retailers placed greater emphasis on air care products as “the products for the ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Air Care in Pakistan

Air care benefited strongly from urbanisation during the review period, with widening distribution also improving consumers’ awareness of and access to these products. Increasingly crowded urban areas also increased the need for products to mask city...

Nov 2011 | $900| Add to cart | View details ›