In recent years, leading air freshener brands have launched seasonal products that can be used in Dominican homes at different times of the year. Certain fragrances are more commonly associated with specific seasons or festive periods when consumers are keen to enhance the ambience of a room with the help of a specific aroma.
There is a growing interest in the use of products made with more natural ingredients, which players will increasingly tap into over the coming years. The Mikado brand from La Casa de los Aromas is made from natural oils and offers slow-release liquid air fresheners in options such as Red Fruits.
Electric air fresheners are already widely available in the Dominican Republic, mainly in the modern channel, although it is a much smaller category compared to the spray format. The average price of electric air fresheners is much higher than spray alternatives, whilst the periodic replacement of spare parts adds further expense for consumers.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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