Air care is expected to record retail value and volume growth across the forecast period, driven by gel and liquid air fresheners, with ongoing scent innovations aiding sales. Due to the dominance of Farcent, its strategic moves will largely impact the overall air care category.
Due to their familiarity with local consumption culture, reasonable prices, and marketing campaigns in supermarkets, local players are set to have strong positions in the landscape over the forecast period. Magic Amah, owned by Nice Group, is an active local brand, with a strong presence in all subcategories except for car air fresheners.
Although supermarkets and hypermarkets were the major distribution channels in air care, the sales performance from e-commerce has increased faster in 2023, and is anticipated to continue growing. Having migrated to e-commerce during the outbreak of COVID-19, many consumers will continue to prefer the channel's ease and convenience, driving sales.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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