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Company Profile

Air France-KLM Group SA in Travel and Tourism

Jun 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Air France-KLM Group SA delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Air France-KLM Group SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Air France-KLM Group SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Air France-KLM Group SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

Brand portfolio

  • Strategic Evaluation

SWOT – Air France-KLM Group SA

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Global competitive performance

  • Competitive Positioning

Global ranking

  • Competitive Positioning

Challenging 2010

  • Competitive Positioning

Regional performance

  • Competitive Positioning

Strategies for success

  • Competitive Positioning

Category and Geographic Opportunities

Africa on the agenda

  • Category and Geographic Opportunities

Latin America and Florida

  • Category and Geographic Opportunities

Innovation and technology

  • Category and Geographic Opportunities

Brand Strategy

Brand strategy at a glance

  • Brand Strategy

Mobile technologies

  • Brand Strategy

Operations

Replacing ageing fleet

  • Operations

Survival of the fittest

  • Operations

Partnerships

  • Operations

Possible bid on the horizon?

  • Operations

Launch of low-cost airline

  • Operations

Recommendations

Improved services – the way ahead

  • Recommendations

Definitions

Definitions

  • Definitions

Samples

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