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Company Profile

Aje Group in Soft Drinks

Jan 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Aje Group delivers a detailed strategic analysis of the company's business, examining its performance in the Sports and Energy Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Aje Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Aje Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Aje Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sports and Energy Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Company key facts

  • Strategic Evaluation

SWOT - Aje Group

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Aje Group continues to outperform the market by volume

  • Competitive Positioning

Aje Group’s value growth slows down

  • Competitive Positioning

Top 10 soft drinks companies

  • Competitive Positioning

PepsiCo lifted with acquisition of anchor bottlers in 2010

  • Competitive Positioning

Japanese companies stretching globally

  • Competitive Positioning

Market Assessment

AJGROUP widening its product portfolio

  • Market Assessment

Aje Group on the international expansion route

  • Market Assessment

Category and Geographic Opportunities

Overall prospects of soft drinks in major emerging markets

  • Category and Geographic Opportunities

Aje Group starts operations in India in 2010

  • Category and Geographic Opportunities

Aje Group continues to expand in Latin America

  • Category and Geographic Opportunities

Aje Group to explore Brazil in 2011

  • Category and Geographic Opportunities

Identification of growth categories

  • Category and Geographic Opportunities

Opportunities in fruit/vegetable juice

  • Category and Geographic Opportunities

Major low calorie cola carbonates growth markets

  • Category and Geographic Opportunities

Aje Group looks for growth from low calorie cola

  • Category and Geographic Opportunities

Brand Strategy

Aje Group builds on economy brands foundation

  • Brand Strategy

Big Cola – star performer despite global downturn

  • Brand Strategy

Operations

Distribution and production

  • Operations

Recommendations

Targeting emerging markets for volume growth

  • Recommendations

Samples

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