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Company Profile

Aje Group in Soft Drinks

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Aje Group delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Aje Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Aje Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Aje Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Carbonates could go flat as healthy juice growth continues

SWOT: Aje Group

Key strategic objectives and challenges

Competitive Positioning

Economy brands see Aje outperform the global market

Aje enters the top 10

Market Assessment

Could Thai success be a stepping stone to China?

Juice and water take the sparkle off carbonates

Geographic and Category Opportunities

Latin America highlights importance of Mexico to Aje

Latin America fruit/vegetable juice key to company growth

Localised vendors help in domestic market Peru

Mexico demonstrates need for increased health positioning

Could Brazil be the next Mexico for Aje?

Thailand sees successful market entry for Aje

India: a land of opportunity if the price is right

China: good prospects for health-orientated growth

Low calorie carbonates offer ongoing opportunity for expansion

Other soft drinks growth categories

Brand Strategy

Aje Group builds on economy brands foundation

Big Cola: star performer despite global downturn

Other brands also experience healthy growth

Operations

Localised production

Distribution and marketing

Recommendations

Diversify and continue step-by-step global expansion

Samples

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