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Company Profile

Akzo Nobel NV in Home and Garden

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Akzo Nobel NV delivers a detailed strategic analysis of the company's business, examining its performance in the Home Improvement market and the global economy.

Company and market share data provide a detailed look at the financial position of Akzo Nobel NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Akzo Nobel NV This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Akzo Nobel NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Improvement research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Dominance

Euro crisis starts to bite in latter half of 2011

Price increases help offset volume weakness in Q1 2012

SWOT: Akzo Nobel NV

Akzo Nobel steps up emerging market investment

Competitive Positioning

Akzo Nobel leads in home paint

Akzo Nobel outperforms home paint market

Category and Geographic Opportunities

Emerging markets to drive growth in home paint

Urbanisation fuels demand for home paint in China

Dulux brand hits the mark with Chinese consumers

Akzo Nobel aggressively pursues Indian market

Growth in India to come from all segments

Akzo Nobel aggressively pursues Brazilian market

Coral pursues market segmentation strategy

US housing market to show recovery over medium term

Wal-Mart represents double-edged sword for Akzo Nobel

Brand Strategy

Dulux/Coral enjoy strong premium positioning

Glidden targets eco-premium products

Operations

Akzo Nobel top 10 markets by value sales and performance

Akzo Nobel NV presence by market and growth prospects

Akzo Nobel key emerging market manufacturing sites

Akzo Nobel increases self-reliance

Recommendations

Akzo Nobel targets B(R)IC countries

Samples

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