The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Tax increases and currency shifts are challenging players, particularly importers, while boosting the appeal of illicit spirits. However, a growing mid-income group is aspirational and focused on quality, thus driving growth. Domestic production capacity is increasing, particularly in lager, while Angolan wine and gin are starting to emerge. Ongoing polarisation is likely as low-income consumers economise and more affluent consumers trade up, with the latter trend boosting value sales.
This report analyses the market for alcoholic drinks in Angola. For the purposes of the study, the market has been defined as follows:
Explanations of terminology used in this report are as follows:
GBO refers to Global Brand Owner, which is the ultimate owner of a brand.
NBO refers to National Brand Owner, which is the company licensed to distribute a brand on behalf of a GBO. The NBO may be a subsidiary of a GBO or it may be a completely separate company.
Off-trade refers to sales of alcoholic drinks through retail outlets including super/hypermarkets, discounters, convenience stores, internet and other store and non-store channels.
On-trade refers to sales through bars, restaurants, cafés, hotels and other catering establishments.
Market sizes are researched at category level, lower data levels are modelled.
Private imports/cross border sales, black market sales, duty free sales and institutional sales are excluded from coverage.
Alcohol consumption is widespread in Angola, across income groups. Drinking alcohol is associated with relaxation, fun and socialising. There was growing concern about the negative impact of drinking alcohol during the review period, chiefly due to a high level of alcohol-related traffic accidents and concerns over underage drinking. However, the majority of consumers view alcohol consumption as socially acceptable. A wide range of prices are available, from low-priced artisanal spirits through to premium wines and spirits, while beer is also widely popular. Alcohol consumption is also socially acceptable for both men and women, with little stigma attached to women's drinking.
Alcoholic drinks are widely consumed at home and in the on-trade. Consumers tend to have large parties to celebrate major events such as weddings, with these featuring a plentiful supply of alcoholic drinks. Spirits also remain popular as gifts, while mid- to high-income consumers tend to enjoy wine at home while socialising or dining with friends. Consumers also enjoy socialising in the on-trade and there is also a growing nightclub culture in major cities, with many aspirational mid- to high-income consumers attracted by modern bars and nightclubs. These channels are also seeing strong investment as Angola focuses on attracting more tourists.
A wide range of artisanal alcoholic drinks continue to be popular in Angola, particularly within spirits. Palm wine is widely popular, particularly in the north, and known by a range of names including maruvo and marufo. Kissangua and kimbombo are spirits made from bananas, while simpler spirits are also produced informally, often from little more than corn flour, sugar and water.
Contraband alcoholic drinks are often sold via informal bars, often little more than tents or booths in open markets on the outskirts of cities, with informal vendors often offering small drinks for free to attract consumers. Many areas have drinks with a longstanding regional tradition, with these regarded as an element of local culture and even with strong local pride. It is thus difficult to impose controls. However, informal alcoholic drinks stalls sometimes face short-term purges and tighter controls when city authorities decide to take a stricter stance. The government also issued a decree in January 2015 requiring all alcoholic drinks vendors to have licences, although this is yet to be significantly enforced.
There was a resurgence in the popularity of many artisanal spirits towards the end of the review period, as a result of higher taxation on alcoholic drinks. In the suburbs of Luena in central Angola, there were for example reports that caxi had become the most popular type of alcohol consumed by September 2016, with this traditional regional spirit produced from corn flour and bran, sugar and manioc peel. Many believe that the widespread availability of low-priced informal spirits is causing high levels of traffic accidents in addition to numerous health and social problems. Underage drinkers can also easily access these often potent drinks.
Counterfeits are also present and sold via open markets and bars. These primarily consist of genuine spirits bottles being refilled with informally-produced spirits, with this impacting prestigious brands such as Johnnie Walker whisky. Illegal imports pose less of a threat. Most imports occur legally via ports and airports.
The forecast period is expected to see total volume growth slow, while remaining good at 13%. This will be lower in comparison to review period growth of 18%, although chiefly due to a higher sales base. Slower growth will however also be linked to high taxation levels, with these likely to remain in place as the government remains in need of reliable revenue sources. Ongoing inflation will also impact low-income consumers' ability to spend on legal alcoholic drinks. As a result, illicit sales are likely to continue to pose strong competition unless the government clamps down on informal vendors and artisanal spirits. This would be difficult to do without causing social unrest, given the strong tradition of artisanal alcoholic drinks in the country.
A number of positive factors are however likely to support sales growth for alcoholic drinks in the forecast period. The country is likely to continue to benefit from growing foreign direct investment, while it will also continue to see expansion in its mid- to high-income groups. These consumers are also increasingly aspirational and keen to trade up to high-status drinks, while having a growing focus on quality. As a result of this trend, value growth at constant 2016 prices is expected to intensify to 23% in the forecast period, increasing from a review period growth of 21% despite total volume growth slowing. The widening presence of supermarkets and hypermarkets will also support growth, with these channels offering access to a widening range of brands and products and also often attractive price promotions.
Given higher taxation on imports, there is also likely to be a growing focus on domestic production, which will offer more affordable prices. Beer saw a number of new entrants towards the end of the review period, while leading players such as Cuca are operating below capacity. These players thus have scope to dramatically increase production. Domestic mid-priced lager is thus expected to see the strongest total volume growth in the forecast period. There will also be good growth for products with an exclusive and upmarket image, with spirit-based RTDs and gin benefiting from this trend.
Income levels play a strong role in determining consumers' purchasing patterns within alcoholic drinks. The majority of consumers live below the international poverty line of USD2/day, with this group including almost 54% of the population in 2016. These consumers can often afford beer but are also likely to opt for economy spirits in sachets, particularly whiskies. They increasingly shifted towards illicit alcohol towards the end of the review period however, due to the sharp tax increase on imported spirits in late 2015. Artisanal spirits are widely available in many areas, with many regions offering their own low-priced specialities. For much of the review period, there was a shift away from artisanal spirits in urban areas, with sachet spirits being affordable and viewed as offering higher quality. There is also growing concern over the potential health hazards of artisanal spirits. However, this trend was reversed at the end of the review period due to higher tax levels. The consumption of artisanal spirits remains strongest in rural areas and among older consumers however, while being almost entirely limited to low-income groups.
There was strong growth in Angola's mid-income group during the review period, while this group is also increasingly discerning and aspirational in its purchasing patterns. These consumers are considerably more likely to buy wine in comparison to low-income Angolans, with Portuguese wine and red wine being particularly popular. They are also interested in higher-quality spirits, with strong growth in gin sales to this group towards the end of the review period. Mid-income consumers continue to mainly opt for domestic mid-priced lager within beer however, with this viewed as offering high quality and value for money. Angolans tend to have considerable pride in the quality offered by domestic beer.
High-income consumers are often interested in exclusive alcoholic drinks and those linked to high status. The range of premium wine available in the country continued to expand at the end of the review period, with this encouraged by promotion from Portuguese and South African wine organisations ViniPortugal and WOSA. High-income consumers are also strongly interested in the new premium domestic brands emerging, such as Serras da Xxila in wine and Kianda in gin.
Angola's population remains young, with a low median age of just 16 years in 2016. 70% of the population is below 24 years of age. This benefits brands which use strong marketing to attract over 18 year olds, such as leading beer brand Cuca. Advertising is permitted for alcoholic drinks, with marketing increasingly targeting aspirational young adults at the end of the review period. Passport whisky's TV advertising in 2016 for example featured a group of millennial men and women socialising. Many 18-24-year-old consumers face low income levels, with beer and economy spirits seeing strong sales to this group as a result. However, mid- to high-income young adults are increasingly interested in spirit-based RTDs, particularly given the emergence of the iconic Smirnoff brand in this area towards the end of the review period.
Within Luanda province, it is very easy to distribute alcoholic drinks, with most municipalities being connected by good road networks. However, road infrastructure is considerably weaker in other provinces, with many remaining in a state of disrepair since the civil war ended in 2002. Most road networks linking Luanda to the rest of the country are not in a good state of repair, which can hinder distribution. There remain landmines and impassable roads or bridges in many areas, with infrastructure investment focused on major cities at the end of the review period.
Players are also facing a sharp rise in fuel prices, due to the government reducing subsidies towards the end of the review period. This was linked to the country's economic problems as a result of a drop in global oil prices, with the Angolan kwanza rapidly depreciating. Higher fuel prices are sharply increasing production and transportation costs for players. A scarcity of US dollars in the country has also impacted many domestic producers' ability to source raw materials and their ability to make payments to suppliers. US dollar shortages are also impacting importers, with these being further hit by taxes on imports being considerably higher than for domestic products from late 2015. The government also announced import quota caps in 2015, although these were subsequently indefinitely postponed. High levels of bureaucracy and corruption and an erratic power supply are also challenging for players.
Consumers buy alcoholic drinks mainly from the off-trade, which offers considerably lower prices. Food/drink/tobacco specialists dominate sales, with numerous independent alcoholic drinks specialists present across the country. There is however a blurring of distinctions between the on- and off-trade. Many off-trade outlets are points for socialising, with consumers tending to gather outside to drink. This is particularly true of young adults and of informal vendors, with the latter often operating from tents. There are no restrictions on opening hours, with many off-trade vendors remaining open late into the night.
Modern retailing is however expanding rapidly in the country, with convenience stores, supermarkets and hypermarkets attracting a growing number of consumers. These channels are benefiting from strong residential housing construction, with many new towns built featuring modern grocery retailers. Supermarkets and hypermarkets are seeing strong expansion for chains such as Kero, while new Angolan chain Candado was launched in 2016 and aims to total 10 hypermarkets by 2021. Hypermarkets are also benefiting from a growing number of shopping malls, with Xyami launching two shopping malls in 2016 featuring Kero hypermarkets as anchor stores. Modern grocery retailers appeal most to mid- to high-income consumers, with many low-income consumers continuing to buy from low-priced alcoholic drinks specialist retailers or informal channels. Modern grocery retailers are however expected to see strong growth in the forecast period as the country's mid-income group continues to expand and new stores open.
The on-trade is also seeing sales growth, benefiting from a growing focus on tourist-focused investments. Luanda in particular has a flourishing night life, with numerous new bars, nightclubs and restaurants opening during the review period. For the low-income majority, drinking away-from-home however typically revolves around informal vendors offering low-priced artisanal spirits.
Cross-border/private imports were insignificant at the end of the review period due to the country's economic crisis and currency issues. To purchase alcohol in other countries would require Angolans to change Angolan kwanza into US dollars in order to make purchases in the latter currency. At the end of the review period, it was however very difficult to find US dollars in Angola. The central bank BNA took control of formal US dollar sales in late 2015 and limits these to key industries, such as companies importing food, medicines, construction materials and raw materials. Black market dollars are increasingly difficult to source and expensive, costing around three times the price of legal US dollars in 2016. Cross-border/private imports would thus be unprofitable, costing more for alcoholic drinks vendors than buying from major legal suppliers. The widespread availability of low-priced artisanal spirits also results in a lack of interest in cross-border/parallel imports, with these imports likely to remain insignificant in the forecast period.
Duty free alcohol is not widely popular, being unaffordable to all but high-income consumers. Duty free is mainly sold at airports, with outlets focusing on premium and super premium products. Duty free thus has little impact on on-trade sales.
Since 2009, the sale of alcoholic drinks has been prohibited to below 18-year-olds. This legal purchasing age is reinforced by warning posters in on- and off-trade outlets and by warnings on alcoholic drinks packaging. However, there is no legislation covering the legal drinking age. In addition, the legal purchasing age is typically ignored, with children even below the age of 10-years-old often sent to buy alcohol. Many vendors are struggling to maintain profits and unwilling to observe the legal purchasing age. While there were initial attempts to enforce the ban in 2009, these were not followed by ongoing enforcement.
Many below 18-years-old also drink alcoholic drinks, with most starting to drink at around aged 13 years. Many teenagers indeed openly socialise outside sales points. Underage drinking is also common at parties, where there is often a greater supply of alcoholic drinks than there is of soft drinks. There may be stricter controls in the forecast period. In February 2015, the government announced that it was preparing a draft law on alcohol consumption, with this aiming to tackle abuse. This was prompted by a high level of traffic accidents among young people linked to drinking. However, this law had yet to be implemented as of May 2017.
It is forbidden to drive under the influence of alcohol or any substances legally considered as narcotics. Since 2010, the maximum permitted level of alcohol in the blood has been fixed at 0.8g/litre for drivers, with arrests incurring heavy fines and up to a year's driving ban. A rate of over 1.2g/litre is classified as a serious road crime and incurs a maximum penalty of a year's imprisonment and a 2-year driving ban, alongside high fines.
Drink-driving remains common however and is a leading cause of traffic accidents in the country. According to the National Directorate of Traffic and Traffic in 2014, about half of road accidents are the result of speeding due to driving under the influence of alcohol. Road accidents are furthermore the second largest cause of death in Angola, with a particularly high level among consumers aged 18-25 years.
There were no changes to drink-driving legislation towards the end of the review period, although the National Police is increasing enforcement. The police typically targets areas near nightclubs, such as the entrance to the Ilha de Cabo. This is a spit of land off the shore of Luanda that is home to many bars, clubs and restaurants.
There is no legislation prohibiting the advertising or promotion of alcoholic drinks. These products are thus advertised via billboards, TV, magazines and events. The leading alcoholic drinks companies are among the most significant customers for advertising agencies in Angola.
Since 2009, smoking in enclosed public places has been banned, including restaurants and bars. However, this ban is not well enforced and continues to be widely ignored. December 2016 saw the government discuss a new Draft Tobacco Control Law, with this likely to cover the sale, smoking and advertising of tobacco products. This may well include on-the-spot fines for those caught flouting the ban and establishments permitting smoking. However, the World Health Organization has warned that any new legislation will have little impact if it is not enforced.
The public smoking ban thus had little impact on on-trade sales of alcoholic drinks during the review period. Most bars, restaurants and nightclubs continue to permit smoking inside their premises.
There is no legislation covering legal opening hours for the sale of alcoholic drinks in either the on-trade or off-trade. Consequently, outlets can sell alcoholic drinks at any time of the day or night.
Taxation and duty levies
Taxes on imported alcoholic drinks are high and increasing in Angola, with the government keen to encourage sales of domestic products. There is no VAT or sales tax in Angola. Consumption Tax is however imposed, with this based on the production and import of goods.
September 2015 saw the government exempt most alcoholic drinks from import tax, while dramatically increasing Consumption Tax rates for imports. Wine, cider/perry and RTDs/high-strength premixes saw import duty removed but Consumption Tax increased from 30% to 55% of CIF (cost, insurance and freight) value for imports, while domestic production faces 40% tax. Consumption Tax on imported spirits and RTDs/high-strength premixes increased from 30% to 70% at this time, while domestically-produced spirits saw an increase from 30% to 45%.
Domestically-produced alcoholic drinks thus face lower Consumption Tax rates in most areas, with the exception being beer. Both imported and domestically-produced beer face Consumption Tax of 20%. Imported beer however also faces an import duty of 50%.
The forecast period is expected to see tax levels remain steady and high for alcoholic drinks. The government is keen to encourage the alcoholic drinks industry in the country, so it is unlikely to reduce taxation for imported products. Domestic production would be more likely to see tax reductions but these are also unlikely, due to concerns over high and rising consumption of alcohol and its impact on Angolan society. The government is also in need of reliable revenue streams, with high alcoholic drinks taxation thus set to remain in place.
Import quotas may be imposed in the forecast period as the government seeks to promote the consumption of domestic alcoholic drinks. The government announced import quotas in 2015, including a cap of 400,000 hectolitres per annum for beer. However, these were not fully implemented prior to being suspended indefinitely, possibly due to pressure from the Portuguese government and the World Trade Organization. Domestic brewers are keen for import caps and believe that they can fully cater to domestic demand within beer, with many domestic breweries operating well below capacity. However, it remains unclear whether import caps will be reintroduced in the forecast period.
Files are delivered directly into your account within a few minutes of purchase.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Angola with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Angola, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Angola for free:
Chart 1 Alcoholic Drinks in Angola in 2016 Chart 2 Angola Socioeconomic Trends
Taxation and duty levies
Table 1 Consumption Tax on Alcoholic Drinks 2016
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2011-2016 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016 Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 Table 11 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021 Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 Table 13 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016 Table 15 Distribution of Alcoholic Drinks by Format: % Off-Trade Volume 2012-2016 Table 16 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Chart 3 Beer: Modern Retailer: Supermarket (1) Chart 4 Beer: Modern Retailer: Supermarket (2) Chart 5 Beer: Modern Retailer: Supermarket (3)
Table 17 Sales of Beer by Category: Total Volume 2011-2016 Table 18 Sales of Beer by Category: Total Value 2011-2016 Table 19 Sales of Beer by Category: % Total Volume Growth 2011-2016 Table 20 Sales of Beer by Category: % Total Value Growth 2011-2016 Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016 Table 22 Sales of Beer by Off-trade vs On-trade: Value 2011-2016 Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016 Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016 Table 25 Forecast Sales of Beer by Category: Total Volume 2016-2021 Table 26 Forecast Sales of Beer by Category: Total Value 2016-2021 Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021 Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021 Table 29 NBO Company Shares of Beer: % Total Volume 2012-2016 Table 30 GBN Brand Shares of Beer: % Total Volume 2012-2016 Table 31 Distribution of Beer by Format: % Off-trade Volume 2012-2016 Summary 1 Beer Pricing: 2016
Chart 6 Wine: Modern Retailer: Supermarket (1) Chart 7 Wine: Modern Retailer: Supermarket (2)
Table 32 Sales of Wine by Category: Total Volume 2011-2016 Table 33 Sales of Wine by Category: Total Value 2011-2016 Table 34 Sales of Wine by Category: % Total Volume Growth 2011-2016 Table 35 Sales of Wine by Category: % Total Value Growth 2011-2016 Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016 Table 37 Sales of Wine by Off-trade vs On-trade: Value 2011-2016 Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016 Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016 Table 40 Forecast Sales of Wine by Category: Total Volume 2016-2021 Table 41 Forecast Sales of Wine by Category: Total Value 2016-2021 Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021 Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021 Table 44 Distribution of Wine by Format: % Off-trade Volume 2012-2016 Summary 2 Wine Pricing: 2016
Chart 8 Spirits: Modern Retailer: Supermarket (1) Chart 9 Spirits: Modern Retailer: Supermarket (2) Chart 10 Spirits: Modern Retailer: Supermarket (3)
Table 45 Sales of Spirits by Category: Total Volume 2011-2016 Table 46 Sales of Spirits by Category: Total Value 2011-2016 Table 47 Sales of Spirits by Category: % Total Volume Growth 2011-2016 Table 48 Sales of Spirits by Category: % Total Value Growth 2011-2016 Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016 Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016 Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016 Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016 Table 53 Forecast Sales of Spirits by Category: Total Volume 2016-2021 Table 54 Forecast Sales of Spirits by Category: Total Value 2016-2021 Table 55 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021 Table 56 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021 Table 57 NBO Company Shares of Spirits: % Total Volume 2012-2016 Table 58 GBN Brand Shares of Spirits: % Total Volume 2012-2016 Table 59 Distribution of Spirits by Format: % Off-trade Volume 2012-2016 Summary 3 Spirits Pricing: 2016
Chart 11 Cider/Perry: Modern Retailer: Supermarket (1) Chart 12 Cider/Perry: Modern Retailer: Supermarket (2)
Table 60 Sales of Cider/Perry: Total Volume 2011-2016 Table 61 Sales of Cider/Perry: Total Value 2011-2016 Table 62 Sales of Cider/Perry: % Total Volume Growth 2011-2016 Table 63 Sales of Cider/Perry: % Total Value Growth 2011-2016 Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2011-2016 Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2011-2016 Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2011-2016 Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2011-2016 Table 68 Forecast Sales of Cider/Perry: Total Volume 2016-2021 Table 69 Forecast Sales of Cider/Perry: Total Value 2016-2021 Table 70 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021 Table 71 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021 Table 72 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016 Table 73 GBN Brand Shares of Cider/Perry: % Total Volume 2012-2016 Table 74 Distribution of Cider/Perry by Format: % Off-trade Volume 2012-2016 Summary 4 Cider/Perry Pricing: 2016
Chart 13 RTDs/High-Strength Premixes: Modern Retailer: Supermarket (1) Chart 14 RTDs/High-Strength Premixes: Modern Retailer: Supermarket (2)
Table 75 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2011-2016 Table 76 Sales of RTDS/High-Strength Premixes by Category: Total Value 2011-2016 Table 77 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2011-2016 Table 78 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2011-2016 Table 79 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2011-2016 Table 80 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2011-2016 Table 81 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016 Table 82 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016 Table 83 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2016-2021 Table 84 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2016-2021 Table 85 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2016-2021 Table 86 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2016-2021 Table 87 NBO Company Shares of RTDs/High-Strength Premixes: % Total Volume 2012-2016 Table 88 GBN Brand Shares of RTDs/High-Strength Premixes: % Total Volume 2012-2016 Table 89 Distribution of RTDs/High-Strength Premixes by Format: % Off-trade Volume 2012-2016 Summary 5 RTDs/High-Strength Premixes Pricing: 2016
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.