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Country Report

Chile Flag Alcoholic Drinks in Chile

| Pages: 77

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Positive growth in Chilean alcoholic drinks market

Beer was the star performer in the Chilean alcoholic drinks market in 2014. Chilean women are increasingly fond of lager and are responsible for the dynamic growth rates seen within premium lagers. Chileans continue to prefer beer to wine as well, although a younger generation is beginning to reconsider the product given its global success. In addition, products such as whiskies, vodka, and RTDs all add dynamism to the alcoholic drinks landscape as well. Rum continues to rapidly lose ground though, thus adding a layer of complexity to the otherwise healthy picture.

Economic de-acceleration a key factor in 2014 performance

Chilean economic growth slowed in the second half of 2014, with GDP increasing by just 1.9%, the country’s weakest performance since the global financial crisis. Although there were no significant layoffs or rise in the unemployment rate, consumer confidence dropped, directly impacting consumer behaviour. Lower income segments continue to be the most at risk during times of economic uncertainty and trading up (growth in more premium categories) within alcoholic drinks will continue to be at risk.

Cía Cervecerías Unidas SA remains leading player

Commanding over half of alcoholic drinks’ volume share, Cía Cervecerías Unidas SA remained the overall sales leader in 2014. The company continues to rely on diversification, not only within areas such as beer (where it leads sales) but also across areas, including spirits, wine and RTDs/high-strength premixes. The runner-up, Cerveceria Chile, meanwhile, continues to focus on beer. This strategy has resulted in constant growth in both market share and actual sales over the review period. The third most important player, Viña Santa Rita SA, led sales in wine for a second consecutive year in 2014.

Chileans prefer off-trade channel consumption

The off-trade channel strengthened its positioning in 2014, mainly due to the slowdown in economic growth in the second half of the year. This is due to the typical drinker’s preference to save money by consuming at home or at social gatherings with friends and family. The channel consists of neighbourhood liquor stores, which are highly popular for buying beer. Many Chileans have a limited number of returnable bottles on hand and prefer this format as it is cheaper. Wine has attempted to reverse this trend (as well as stagnant sales) by encouraging wine by the glass options at restaurants and bars.

Moderate growth expected over forecast period

2014 was a year of uncertainty for the Chilean alcohol industry due to tax increases and a slowdown in economic growth. However, the economy and disposable incomes will improve over the coming five years and an even greater focus will be put on trying to attract female consumers due to their growing participation in the work force. This will translate into strong performances for beer, RTDs, sparkling wine, and certain spirits. Strong competition will also present Chilean consumers with an increasing variety of options, although an additional tax increase would not be completely unexpected.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Alcoholic Drinks in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Chile?
  • What are the major brands in Chile?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Chile - Industry Overview

EXECUTIVE SUMMARY

Positive growth in Chilean alcoholic drinks market

Economic de-acceleration a key factor in 2014 performance

Cía Cervecerías Unidas SA remains leading player

Chileans prefer off-trade channel consumption

Moderate growth expected over forecast period

KEY TRENDS AND DEVELOPMENTS

Spirits registers another year of negative growth

Female consumers increasingly shape the market

Shake-up within beer

Economic uncertainty limits focus on innovation

  • Summary 1 Key New Product Developments 2014-2015

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 11 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in Chile - Company Profiles

Cía Pisquera de Chile SA in Alcoholic Drinks (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Cía Pisquera de Chile SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Cía Pisquera de Chile SA: Competitive Position 2014

Cooperativa Agrícola Pisquera de Elqui Ltda in Alcoholic Drinks (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Cooperativa Agrícola Pisquera de Elqui Ltda: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Cooperativa Agrícola Pisquera de Elqui Ltda: Competitive Position 2014

Licores Mitjans SA in Alcoholic Drinks (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Licores Mitjans SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Licores Mitjans SA: Competitive Position 2014

Viña Santa Rita SA in Alcoholic Drinks (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Viña Santa Rita SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Viña Santa Rita SA: Competitive Position 2014

Beer in Chile - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 11 Lager by Price Band 2014
  • Table 25 Number of Breweries 2009-2014

CATEGORY DATA

  • Table 26 Sales of Beer by Category: Total Volume 2009-2014
  • Table 27 Sales of Beer by Category: Total Value 2009-2014
  • Table 28 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 29 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 31 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 34 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 35 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 36 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 37 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 38 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 39 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 40 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 41 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 42 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 43 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

RTDs/High-Strength Premixes in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
  • Table 47 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
  • Table 48 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
  • Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
  • Table 50 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
  • Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
  • Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 54 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  • Table 55 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  • Table 56 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
  • Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
  • Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
  • Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
  • Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019

Spirits in Chile - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 12 Benchmark Brands 2014

CATEGORY DATA

  • Table 61 Sales of Spirits by Category: Total Volume 2009-2014
  • Table 62 Sales of Spirits by Category: Total Value 2009-2014
  • Table 63 Sales of Spirits by Category: % Total Volume Growth 2009-2014
  • Table 64 Sales of Spirits by Category: % Total Value Growth 2009-2014
  • Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
  • Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
  • Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
  • Table 70 Sales of White Rum by Price Platform: % Total Volume 2009-2014
  • Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
  • Table 72 Sales of Gin by Price Platform: % Total Volume 2009-2014
  • Table 73 Sales of Vodka by Price Platform: % Total Volume 2009-2014
  • Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
  • Table 75 GBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 76 NBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 77 LBN Brand Shares of Spirits: % Total Volume 2011-2014
  • Table 78 Imports of Spirits by Country of Origin: Total Volume 2008-2013
  • Table 79 Imports of Spirits by Country of Origin: Total Value 2008-2013
  • Table 80 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
  • Table 81 Production, Imports and Exports of Rum: Total Volume 2008-2013
  • Table 82 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
  • Table 83 Production, Imports and Exports of Gin: Total Volume 2008-2013
  • Table 84 Production, Imports and Exports of Vodka: Total Volume 2008-2013
  • Table 85 Forecast Sales of Spirits by Category: Total Volume 2014-2019
  • Table 86 Forecast Sales of Spirits by Category: Total Value 2014-2019
  • Table 87 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 88 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019

Wine in Chile - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 89 Sales of Wine by Category: Total Volume 2009-2014
  • Table 90 Sales of Wine by Category: Total Value 2009-2014
  • Table 91 Sales of Wine by Category: % Total Volume Growth 2009-2014
  • Table 92 Sales of Wine by Category: % Total Value Growth 2009-2014
  • Table 93 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
  • Table 94 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
  • Table 95 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 96 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 97 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 98 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 99 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 100 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 101 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 102 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 103 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 104 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 105 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 106 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
  • Table 107 GBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 108 NBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 109 LBN Brand Shares of Champagne: % Total Volume 2011-2014
  • Table 110 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 111 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 112 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
  • Table 113 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 114 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 115 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
  • Table 116 Production, Imports and Exports of Wine: Total Volume 2008-2013
  • Table 117 Imports of Wine by Country of Origin: Total Volume 2008-2013
  • Table 118 Imports of Wine by Country of Origin: Total Value 2008-2013
  • Table 119 Exports of Wine by Country of Destination: Total Volume 2008-2013
  • Table 120 Exports of Wine by Country of Destination: Total Value 2008-2013
  • Table 121 Forecast Sales of Wine by Category: Total Volume 2014-2019
  • Table 122 Forecast Sales of Wine by Category: Total Value 2014-2019
  • Table 123 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 124 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Weizen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-based RTDs
        • Spirit-based RTDs
        • Wine-based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Cachaça
        • Pisco
    • Wine
      • Fortified Wine and Vermouth
        • Port
        • Sherry
        • Vermouth
      • Non-Grape Wine
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Flavoured vs Non-flavoured Vodka
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Premium Sales Analysis
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price
    • Ale By Type

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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