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Country Report

Chile Flag Alcoholic Drinks in Chile

| Pages: 85

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Positive growth prevails in 2013

Chilean alcoholic drinks registered strong volume growth in 2013. Sales grew in part due to the stability in the Chilean economy, which meant consumers had a greater amount of disposable incomes to spend on their favourite drink. Chileans increasingly preferred beer to wine, while products such as whiskies, vodka, and RTDs/high-strength premixes all added dynamism to the overall alcoholic drinks landscape. Rum continued to rapidly lose share though, adding a layer of complexity to the otherwise healthy picture.

Rum continues its dramatic decline

Rum is clearly no longer the “it” drink in Chile as sales growth decreased dramatically for the second consecutive year. The category witnessed strong growth in demand every year until it reached an historic peak in volume terms in 2011. Since then, sales fell dramatically with the average unit price at its lowest since the year 2000. What took rum manufacturers and distributors over a decade to develop came undone in just two years. The most direct explanation is linked to the zero tolerance drink-driving law as consumers were forced to modify their habits. However, that does not explain the continued strength in sales for spirits such as whiskies and vodka. The more likely explanation has to do with the Chilean habit of trying new products, and then quickly abandoning them if they become too popular or if they become stigmatised with use by lower social classes. Regardless, the stunning fall illustrates the power of the consumer in shaping the environment.

Cía Cervecerías Unidas SA remains the most important player

Commanding over half of alcoholic drinks’ volume share, Cía Cervecerías Unidas SA continued to lead overall in 2013. This company is quite diversified as it is the leading player in beer and is one of the leaders in spirits and RTDs/high-strength premixes. However, it continued to witness its share decline due to increased competition from imports and domestic lager. Within wine, Viña Santa Rita SA takes the top spot on a domestic level for the first time in history over the global giant Viña Concha y Toro SA. Nevertheless, the tepid growth in still light grape wine illustrates the work there is to be done to revitalise this drink.

Chileans continue to overwhelmingly prefer off-trade channel consumption

The off-trade channel strengthened its positioning in 2013, due largely in part to the zero tolerance drink-driving law enacted 2012 as well as the typical drinker’s preference to save money by consuming at home or at social gatherings with friends and family. The channel consists of neighbourhood liquor stores and the popularity of these for buying beer plays an important role. Many Chileans have a limited number of returnable bottles on hand and prefer to buy using that format as it is cheaper. It is easier for most people to go to a neighbourhood store with a few bottles when they want them than to bring many bottles on a bi-weekly shopping trip. The proximity to residential areas coupled with the law clearly persuaded Chileans to continue entertaining at home rather than drive to a bar or restaurant.

Mixed growth forecast

In March 2014, returning President Michelle Bachelet announced her proposed tax reforms. One of the modifications included higher taxes based on the grade of alcohol. Such a reform would have an extreme impact on products such as spirits, increasing the price by as much as 35%. If the reforms are approved, consumers might be expected to migrate not only from more premium products such as whiskies but also to more economic brands within pisco. Nevertheless, the reforms encountered immediate opposition upon being announced and it will be difficult to predict what the outcome will be. Meanwhile, in beer, another category that should outperform alcoholic drinks as a whole, imports and other premium beers will be the drivers of growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Alcoholic Drinks in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Chile?
  • What are the major brands in Chile?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Chile - Industry Overview

EXECUTIVE SUMMARY

Positive growth prevails in 2013

Rum continues its dramatic decline

Cía Cervecerías Unidas SA remains the most important player

Chileans continue to overwhelmingly prefer off-trade channel consumption

Mixed growth forecast

KEY TRENDS AND DEVELOPMENTS

Economic conditions continue to promote premiumisation

Product image is increasingly important in Chilean alcoholic drinks

Politics in 2014 will play a major factor in the future performance of alcohol drinks

Key new product launches

  • Summary 1 Key New Product Developments 2013-2014

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 12 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in Chile - Company Profiles

Cía Pisquera de Chile SA in Alcoholic Drinks (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Cía Pisquera de Chile SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Cía Pisquera de Chile SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 5 Cía Pisquera de Chile SA: Competitive Position 2013

Cooperativa Agrícola Pisquera de Elqui Ltda in Alcoholic Drinks (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Cooperativa Agrícola Pisquera de Elqui Ltda: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Cooperativa Agrícola Pisquera de Elqui Ltda: Competitive Position 2013

Licores Mitjans SA in Alcoholic Drinks (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Licores Mitjans SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Licores Mitjans SA: Competitive Position 2013

Viña Santa Carolina SA in Alcoholic Drinks (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Viña Santa Carolina SA: Key Facts
  • Summary 11 Viña Santa Carolina SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Viña Santa Carolina SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 13 Viña Santa Carolina SA: Competitive Position 2013

Viña Santa Rita SA in Alcoholic Drinks (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Viña Santa Rita SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Viña Santa Rita SA: Competitive Position 2013

Beer in Chile - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 16 Lager by Price Band 2013

CATEGORY DATA

  • Table 26 Sales of Beer by Category: Total Volume 2008-2013
  • Table 27 Sales of Beer by Category: Total Value 2008-2013
  • Table 28 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 29 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 31 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 34 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 35 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 36 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 37 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 38 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 39 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 40 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 41 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 42 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 43 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

RTDs/High-Strength Premixes in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
  • Table 47 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
  • Table 48 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
  • Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
  • Table 50 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
  • Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
  • Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 54 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 55 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 56 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
  • Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
  • Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
  • Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
  • Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018

Spirits in Chile - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

  • Summary 17 Benchmark Brands 2013

CATEGORY DATA

  • Table 61 Sales of Spirits by Category: Total Volume 2008-2013
  • Table 62 Sales of Spirits by Category: Total Value 2008-2013
  • Table 63 Sales of Spirits by Category: % Total Volume Growth 2008-2013
  • Table 64 Sales of Spirits by Category: % Total Value Growth 2008-2013
  • Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
  • Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
  • Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
  • Table 70 Sales of White Rum by Price Platform: % Total Volume 2008-2013
  • Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
  • Table 72 Sales of Gin by Price Platform: % Total Volume 2008-2013
  • Table 73 Sales of Vodka by Price Platform: % Total Volume 2008-2013
  • Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
  • Table 75 GBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 76 NBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 77 LBN Brand Shares of Spirits: % Total Volume 2010-2013
  • Table 78 Production, Imports and Exports of Spirits: Total Volume 2007-2012
  • Table 79 Imports of Spirits by Country of Origin: Total Volume 2007-2012
  • Table 80 Imports of Spirits by Country of Origin: Total Value 2007-2012
  • Table 81 Exports of Spirits by Country of Destination: Total Volume 2007-2012
  • Table 82 Exports of Spirits by Country of Destination: Total Value 2007-2012
  • Table 83 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2012
  • Table 84 Production, Imports and Exports of Rum: Total Volume 2007-2012
  • Table 85 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
  • Table 86 Production, Imports and Exports of Gin: Total Volume 2007-2012
  • Table 87 Production, Imports and Exports of Vodka: Total Volume 2007-2012
  • Table 88 Forecast Sales of Spirits by Category: Total Volume 2013-2018
  • Table 89 Forecast Sales of Spirits by Category: Total Value 2013-2018
  • Table 90 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 91 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018

Wine in Chile - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 92 Sales of Wine by Category: Total Volume 2008-2013
  • Table 93 Sales of Wine by Category: Total Value 2008-2013
  • Table 94 Sales of Wine by Category: % Total Volume Growth 2008-2013
  • Table 95 Sales of Wine by Category: % Total Value Growth 2008-2013
  • Table 96 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
  • Table 97 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
  • Table 98 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 99 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 100 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 101 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 102 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 103 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 104 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 105 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 106 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 107 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
  • Table 108 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
  • Table 109 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2008-2013
  • Table 110 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 111 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 112 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
  • Table 113 GBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 114 NBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 115 LBN Brand Shares of Champagne: % Total Volume 2010-2013
  • Table 116 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 117 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 118 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
  • Table 119 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
  • Table 120 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
  • Table 121 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
  • Table 122 Production, Imports and Exports of Wine: Total Volume 2007-2012
  • Table 123 Imports of Wine by Country of Origin: Total Volume 2007-2012
  • Table 124 Imports of Wine by Country of Origin: Total Value 2007-2012
  • Table 125 Exports of Wine by Country of Destination: Total Volume 2007-2012
  • Table 126 Exports of Wine by Country of Destination: Total Value 2007-2012
  • Table 127 Forecast Sales of Wine by Category: Total Volume 2013-2018
  • Table 128 Forecast Sales of Wine by Category: Total Value 2013-2018
  • Table 129 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 130 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Wiezen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Standard Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-Based RTDs
        • Spirit-Based RTDs
        • Wine-Based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-Based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Cachaça
        • Pisco
    • Wine
      • Fortified Wine and Vermouth
        • Vermouth
      • Non-Grape Wine
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Flavoured vs Non-flavoured Vodka
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Premium Sales Analysis
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price
    • Wine Quality Classification
    • Ale By Type

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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