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Country Report

Colombia Flag Alcoholic Drinks in Colombia

| Pages: 94

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Growth within alcoholic drinks slows but remains positive

In 2014, total volume sales within alcoholic drinks continued to grow despite many challenges. While remaining positive, growth in 2014 was significantly lower than during the boom between 2010 and 2012 when the market was recovering from the economic downturn. Overall, growth was similar in 2014 to 2013. Consumption growth in 2014 was driven by increasing consumer purchasing power, the launch of new products, and an emphasis on premium brands. While wine and RTDs performed well, alcoholic drinks sales were limited by stagnating beer sales and the continued decline in sales within spirits and cider.

Preference for new products changing market landscape

Growth in wine, RTDs, premium imported spirits, and craft beers indicate a significant change in a market that is almost completely dominated by Bavaria’s beer brands and aguardiente from a handful of domestic distillers. Colombians, who are enjoying greater purchasing power, are exploring new options in alcoholic drinks. The increase in product availability is made possible in part by free trade agreements with the European Union since 2013 and the United States since 2012. Domestic players have responded by launching new craft and premium beers, premium spirits, and entering spirit-based RTDs.

Competition from imports and new domestic players results in share redistribution

The rise in the number of imports is being felt in the domestic market. While well-established domestic players continued to dominate sales in 2014, smaller domestic producers which have not been able to adapt to the changing market are losing share. This can be seen in spirits, where smaller domestic producers are losing share to their larger counterparts, which have launched new products to compete with premium imports and benefit from a wide distribution network. Meanwhile, in beer, for the first time during the review period, a new player, Bogota Beer, broke the 1% value share threshold in an area that has been almost completely controlled by a single company, Bavaria SA.

New drink driving regulations effect on-trade sales

Law 1696, which came into force in December 2013, imposed stricter regulations on drink driving. While the law is well supported by the population, it had a negative impact on on-trade sales in the beginning of 2014. However, the market was able to recover as consumers adapted their behaviour to comply with the law through greater use of transportation services. Off-trade channels remained the primary source for the purchase of alcoholic drinks, with most sales occurring through independent small grocers. This is due in large part to Bavaria SA’s excellent distribution network throughout the country, which makes the company’s beer brands available in even the most remote areas.

Slow but steady total volume sales growth over forecast period

Total volume sales within alcoholic drinks are expected to grow at a slow rate through 2019. Muted growth within beer, along with the continued growth of wine and the emerging RTDs market, will be the main sources of growth while total volume sales within spirits will continue to decrease due to the ongoing decline in aguardiente consumption. These growth patterns are the result of the expected continuation of trends seen in 2014, including a rise in consumption of premium and craft products, the continued maturity of the wine market, and the growth of emerging drinks, including RTDs and previously niche spirits like gin and tequila.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Alcoholic Drinks in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Colombia?
  • What are the major brands in Colombia?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Colombia - Industry Overview

EXECUTIVE SUMMARY

Growth within alcoholic drinks slows but remains positive

Preference for new products changing market landscape

Competition from imports and new domestic players results in share redistribution

New drink driving regulations effect on-trade sales

Slow but steady total volume sales growth over forecast period

KEY TRENDS AND DEVELOPMENTS

Stricter regulation results in slow growth and changing consumer behaviour

Growing middle class turning to premium products

Domestic players adapting to changing competitive landscape

Key new product launches

  • Summary 1 Key New Product Developments 2014-2015

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 9 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in Colombia - Company Profiles

Bavaria SA in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Bavaria SA: Key Facts
  • Summary 4 Bavaria SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Bavaria SA: Competitive Position 2014

Dislicores SA in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Distribuidora de Vinos y Licores SA: Key Facts
  • Summary 7 Dislicores SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Dislicores SA: Competitive Position 2014

Empresa de Licores de Cundinamarca SA in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Empresa de Licores de Cundinamarca SA: Key Facts
  • Summary 10 Empresa de Licores de Cundinamarca SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 11 Empresa de Licores de Cundinamarca SA: Competitive Position 2014

Fábrica de Licores y Alcoholes de Antioquia in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Fábrica de Licores y Alcoholes de Antioquia: Key Facts
  • Summary 13 Fábrica de Licores y Alcoholes de Antioquia: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 14 Fábrica de Licores y Alcoholes de Antioquia: Competitive Position 2014

Beer in Colombia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 15 Lager by Price Band 2014
  • Table 23 Number of Breweries 2009-2014

CATEGORY DATA

  • Table 24 Sales of Beer by Category: Total Volume 2009-2014
  • Table 25 Sales of Beer by Category: Total Value 2009-2014
  • Table 26 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 27 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 29 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 32 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 33 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 34 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 35 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 36 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 37 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 38 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 39 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 40 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 41 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Cider/Perry in Colombia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Cider/Perry: Total Volume 2009-2014
  • Table 45 Sales of Cider/Perry: Total Value 2009-2014
  • Table 46 Sales of Cider/Perry: % Total Volume Growth 2009-2014
  • Table 47 Sales of Cider/Perry: % Total Value Growth 2009-2014
  • Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
  • Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
  • Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
  • Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
  • Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
  • Table 55 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
  • Table 56 Forecast Sales of Cider/Perry: Total Volume 2014-2019
  • Table 57 Forecast Sales of Cider/Perry: Total Value 2014-2019
  • Table 58 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
  • Table 59 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019

RTDs/High-Strength Premixes in Colombia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
  • Table 61 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
  • Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
  • Table 63 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
  • Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
  • Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
  • Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 68 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  • Table 69 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  • Table 70 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
  • Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
  • Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
  • Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
  • Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019

Spirits in Colombia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 16 Benchmark Brands 2014

CATEGORY DATA

  • Table 75 Sales of Spirits by Category: Total Volume 2009-2014
  • Table 76 Sales of Spirits by Category: Total Value 2009-2014
  • Table 77 Sales of Spirits by Category: % Total Volume Growth 2009-2014
  • Table 78 Sales of Spirits by Category: % Total Value Growth 2009-2014
  • Table 79 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
  • Table 80 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
  • Table 81 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 82 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 83 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
  • Table 84 Sales of White Rum by Price Platform: % Total Volume 2009-2014
  • Table 85 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
  • Table 86 Sales of Gin by Price Platform: % Total Volume 2009-2014
  • Table 87 Sales of Vodka by Price Platform: % Total Volume 2009-2014
  • Table 88 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
  • Table 89 GBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 90 NBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 91 LBN Brand Shares of Spirits: % Total Volume 2011-2014
  • Table 92 Imports of Spirits by Country of Origin: Total Volume 2008-2013
  • Table 93 Imports of Spirits by Country of Origin: Total Value 2008-2013
  • Table 94 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
  • Table 95 Production, Imports and Exports of Rum: Total Volume 2008-2013
  • Table 96 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
  • Table 97 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
  • Table 98 Production, Imports and Exports of Gin: Total Volume 2008-2013
  • Table 99 Production, Imports and Exports of Vodka: Total Volume 2008-2013
  • Table 100 Forecast Sales of Spirits by Category: Total Volume 2014-2019
  • Table 101 Forecast Sales of Spirits by Category: Total Value 2014-2019
  • Table 102 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 103 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019

Wine in Colombia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 104 Sales of Wine by Category: Total Volume 2009-2014
  • Table 105 Sales of Wine by Category: Total Value 2009-2014
  • Table 106 Sales of Wine by Category: % Total Volume Growth 2009-2014
  • Table 107 Sales of Wine by Category: % Total Value Growth 2009-2014
  • Table 108 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
  • Table 109 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
  • Table 110 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 111 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 112 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 113 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 114 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 115 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 116 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 117 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 118 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 119 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 120 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 121 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
  • Table 122 GBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 123 NBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 124 LBN Brand Shares of Champagne: % Total Volume 2011-2014
  • Table 125 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 126 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 127 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
  • Table 128 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 129 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 130 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
  • Table 131 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
  • Table 132 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
  • Table 133 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
  • Table 134 Production, Imports and Exports of Wine: Total Volume 2008-2013
  • Table 135 Imports of Wine by Country of Origin: Total Volume 2008-2013
  • Table 136 Imports of Wine by Country of Origin: Total Value 2008-2013
  • Table 137 Exports of Wine by Country of Destination: Total Volume 2008-2013
  • Table 138 Exports of Wine by Country of Destination: Total Value 2008-2013
  • Table 139 Forecast Sales of Wine by Category: Total Volume 2014-2019
  • Table 140 Forecast Sales of Wine by Category: Total Value 2014-2019
  • Table 141 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 142 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Weizen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-based RTDs
        • Spirit-based RTDs
        • Wine-based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Aguardente/Aguardiente
    • Wine
      • Fortified Wine and Vermouth
        • Port
        • Sherry
        • Vermouth
      • Non-Grape Wine
        • Fruit Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Flavoured vs Non-flavoured Vodka
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Premium Sales Analysis
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Wine by Grape Type
  • Wine by Price

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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