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Country Report

Alcoholic Drinks in Costa Rica

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Demand for softer alcoholic drinks continues to benefit beer and wine

Ongoing changes in local consumers’ drinking habits are informed by a number of factors, such as the slow economic recovery, harsher penalties for drunk driving and the recently approved tobacco control legislation (which bans smoking in bars and restaurants). Thus the trend towards at-home entertaining continued to develop, with consumers opting for cheaper and softer alcoholic drinks on a more regular basis. This scenario favours the demand for beer and wine, which continued to record the fastest growth in total volume sales terms.

Imported economy lager proves popular among locals

The ongoing fast development of imported economy lager continued to drive the drinking preferences of local consumers. They remained very attracted to the increasing availability of value for money offers, which are also capable of providing flavour and origin differentiation. As a result, imported economy lager remains an interesting option for a wide base of potential consumers, who are willing to try (and change) new brands on a regular basis. On the other hand, the demand for imported spirits continued to migrate towards added-value and high-quality products. This proves that upper-income consumers are upgrading their consumption of alcoholic drinks, given the increasing preference for drinking at home with friends and family instead of going out.

Florida Bebidas SA strengthens its position and starts distributing Diageo’s brands

Besides Florida Bebidas SA’s recent acquisition of the US brewery North American Breweries Holdings LLC, the local beer manufacturer continues to establish important local alliances to become the absolute leader in alcoholic drinks in Costa Rica. After absorbing HÅ&COM Bebidas del Mundo SA’s wine division at the end of 2010, it established a commercial alliance in 2012, to start distributing Diageo Plc’s brands in the country. This creates the opportunity to take full control of HÅ&COM’s operations in 2013. On the other hand, the local brewery responded very aggressively to the increasing competition from imported economy lager by launching its own economy beer brand, Bohemia, which takes advantage of the local manufacturer’s large economies of scale.

Off-trade sales continue to benefit from market dynamics

The on-trade consumption of alcoholic drinks declined over the review period. Factors such as the recently approved Transit Law and the lingering effects of the economic slowdown have encouraged consumers to socialise at home more. This is seen as significantly safer, preventing excessive drinking, while allowing buyers to trade-up to higher-quality products, such as imported premium lager and fine spirits.

Further polarisation in demand is anticipated over the forecast period

As a result of the uncertain economic situation, it is expected that the segmentation of most alcoholic drinks will continue to develop in the country. This will favour the offer of low-priced products (such as economy beer) on the one hand, and the demand for added-value and higher-quality drinks, including beer, wine and spirits, on the other. While some consumers will try to buy higher-quality products, most people are anticipated to take advantage of the good value for money offers by imported beers and wines.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Alcoholic Drinks in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Costa Rica?
  • What are the major brands in Costa Rica?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Demand for softer alcoholic drinks continues to benefit beer and wine

Imported economy lager proves popular among locals

Florida Bebidas SA strengthens its position and starts distributing Diageo’s brands

Off-trade sales continue to benefit from market dynamics

Further polarisation in demand is anticipated over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 1 Typical Wholesaler and Retailer Mark-ups by Sector 2012
  • Table 2 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
  • Table 3 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
  • Table 4 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Summary 1 Key New Product Developments 2012

MARKET INDICATORS

  • Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 7 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 10 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 15 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 16 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in Costa Rica - Company Profiles

Fábrica Nacional de Licores in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Fábrica Nacional de Licores: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Fábrica Nacional de Licores: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Fábrica Nacional de Licores SA: Competitive Position 2012

Florida Bebidas SA in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Florida Bebidas SA: Key Facts
  • Summary 7 Florida Bebidas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Florida Bebidas SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 9 Florida Bebidas SA: Competitive Position 2012

Licorera La Bruja SA in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Licorera La Bruja SA: Key Facts
  • Summary 11 Licorera La Bruja SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Beer in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 12 Lager by Price Band 2012
  • Table 21 Number of Breweries 2007-2012

CATEGORY DATA

  • Table 22 Sales of Beer by Category: Total Volume 2007-2012
  • Table 23 Sales of Beer by Category: Total Value 2007-2012
  • Table 24 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 25 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 26 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 27 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 28 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 29 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 30 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 31 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 32 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 33 Production, Imports and Exports of Beer: Total Volume 2007-2011
  • Table 34 Imports of Beer by Country of Origin: Total Volume 2007-2011
  • Table 35 Imports of Beer by Country of Origin: Total Value 2007-2011
  • Table 36 Exports of Beer by Country of Destination: Total Volume 2007-2011
  • Table 37 Exports of Beer by Country of Destination: Total Value 2007-2011
  • Table 38 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 39 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Cider/Perry in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 42 Sales of Cider/Perry: Total Volume 2007-2012
  • Table 43 Sales of Cider/Perry: Total Value 2007-2012
  • Table 44 Sales of Cider/Perry: % Total Volume Growth 2007-2012
  • Table 45 Sales of Cider/Perry: % Total Value Growth 2007-2012
  • Table 46 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
  • Table 47 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
  • Table 48 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 49 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 50 Forecast Sales of Cider/Perry: Total Volume 2012-2017
  • Table 51 Forecast Sales of Cider/Perry: Total Value 2012-2017
  • Table 52 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 53 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017

RTDs/High-Strength Premixes in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 54 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
  • Table 55 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
  • Table 56 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
  • Table 57 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
  • Table 58 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
  • Table 59 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
  • Table 60 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 61 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 62 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 63 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 64 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
  • Table 65 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  • Table 66 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  • Table 67 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  • Table 68 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017

Spirits in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 69 Sales of Spirits by Category: Total Volume 2007-2012
  • Table 70 Sales of Spirits by Category: Total Value 2007-2012
  • Table 71 Sales of Spirits by Category: % Total Volume Growth 2007-2012
  • Table 72 Sales of Spirits by Category: % Total Value Growth 2007-2012
  • Table 73 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
  • Table 74 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
  • Table 75 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 76 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 77 GBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 78 NBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 79 LBN Brand Shares of Spirits: % Total Volume 2009-2012
  • Table 80 Production, Imports and Exports of Spirits: Total Volume 2007-2011
  • Table 81 Imports of Spirits by Country of Origin: Total Volume 2007-2011
  • Table 82 Imports of Spirits by Country of Origin: Total Value 2007-2011
  • Table 83 Exports of Spirits by Country of Destination: Total Volume 2007-2011
  • Table 84 Exports of Spirits by Country of Destination: Total Value 2007-2011
  • Table 85 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2011
  • Table 86 Production, Imports and Exports of Gin: Total Volume 2007-2011
  • Table 87 Production, Imports and Exports of Rum: Total Volume 2007-2011
  • Table 88 Production, Imports and Exports of Vodka: Total Volume 2007-2011
  • Table 89 Production, Imports and Exports of Whiskies: Total Volume 2007-2011
  • Table 90 Forecast Sales of Spirits by Category: Total Volume 2012-2017
  • Table 91 Forecast Sales of Spirits by Category: Total Value 2012-2017
  • Table 92 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 93 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017

Wine in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 94 Sales of Wine by Category: Total Volume 2007-2012
  • Table 95 Sales of Wine by Category: Total Value 2007-2012
  • Table 96 Sales of Wine by Category: % Total Volume Growth 2007-2012
  • Table 97 Sales of Wine by Category: % Total Value Growth 2007-2012
  • Table 98 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
  • Table 99 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
  • Table 100 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 101 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 102 Production, Imports and Exports of Wine: Total Volume 2007-2011
  • Table 103 Imports of Wine by Country of Origin: Total Volume 2007-2011
  • Table 104 Imports of Wine by Country of Origin: Total Value 2007-2011
  • Table 105 Exports of Wine by Country of Destination: Total Volume 2007-2011
  • Table 106 Exports of Wine by Country of Destination: Total Value 2007-2011
  • Table 107 Forecast Sales of Wine by Category: Total Volume 2012-2017
  • Table 108 Forecast Sales of Wine by Category: Total Value 2012-2017
  • Table 109 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 110 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Standard Lager
            • Domestic Standard Lager
            • Imported Standard Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Standard Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Standard Lager
            • Imported Economy Lager
        • Low/Non- Alcohol Beer
          • Low Alcohol Beer
          • Non-Alcoholic Beer
        • Stout
      • Cider/Perry
      • RTDs/High-Strength Premixes
        • High-Strength Premixes
        • RTDs
          • Malt-Based RTDs
          • Spirit-Based RTDs
          • Wine-Based RTDs
          • Other RTDs
      • Spirits
        • Brandy and Cognac
          • Brandy
          • Cognac
        • Liqueurs
          • Bitters
          • Cream-Based Liqueurs
          • Other Liqueurs
        • Rum
          • Dark Rum
          • White Rum
        • Tequila (and Mezcal)
        • Whiskies
          • Bourbon/Other US Whiskey
          • Canadian Whisky
          • Irish Whiskey
          • Japanese Whisky
          • Blended Scotch Whisky
            • Blended Malt Scotch Whisky
            • Other Blended Scotch Whisky
          • Single Malt Scotch Whisky
          • Other Whiskies
        • White Spirits
          • Gin
            • English Gin
            • Dutch Gin
          • Vodka
        • Other Spirits
          • Guaro
          • Other Distilled Beverages
      • Wine
        • Fortified Wine and Vermouth
          • Non-Grape Wine
            • Sparkling Wine
              • Champagne
              • Other Sparkling Wine
            • Still Light Grape Wine
              • Still Red Wine
              • Still Rosé Wine
              • Still White Wine

        Statistics Included

        For each category and subcategory you will receive the following data in Excel format:

        From Passport

        • Market Sizes
        • Company Shares
        • Brand Shares
        • Distribution
        • Pricing
        • Exports by Country - Value
        • Exports by Country - Volume
        • Imports by Country - Value
        • Imports by Country - Volume
        • Off-trade vs On-trade
        • Products by Ingredient
        • Trade Statistics - Value
        • Trade Statistics - Volume

        Market size details:

        • Off-trade volume
        • Off-trade volume % growth
        • Off-trade volume per capita
        • On-trade volume
        • On-trade volume % growth
        • On-trade volume per capita
        • Total volume
        • Total volume % growth
        • Total volume per capita
        • Off-trade value retail selling price % growth
        • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
        • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • On-trade value retail selling price % growth
        • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
        • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • Total value retail selling price % growth
        • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
        • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • Off-trade value manufacturer selling price % growth
        • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
        • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • On-trade value manufacturer selling price % growth
        • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
        • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • Total value manufacturer selling price % growth
        • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
        • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • Off-trade rtd volume
        • Off-trade rtd volume % growth
        • Off-trade rtd volume per capita
        • On-trade rtd volume
        • On-trade rtd volume % growth
        • On-trade rtd volume per capita
        • Total rtd volume
        • Total rtd volume % growth
        • Total rtd volume per capita
        • Off-trade volume litres of pure alcohol
        • Off-trade volume litres of pure alcohol % growth
        • Off-trade volume litres of pure alcohol per capita
        • On-trade volume litres of pure alcohol
        • On-trade volume litres of pure alcohol % growth
        • On-trade volume litres of pure alcohol per capita
        • Total volume litres of pure alcohol
        • Total volume litres of pure alcohol % growth
        • Total volume litres of pure alcohol per capita

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