print

Country Report

Costa Rica Flag Alcoholic Drinks in Costa Rica

| Pages: 67

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Sluggish economic growth continues to impact demand for alcoholic drinks

Both mature and developing alcoholic drinks categories in Costa Rica experienced increased competition in 2015 – a development which, along with product innovation and changing consumer value expectations, were the main sales drivers within the area during 2015. Volume and value growth remained limited in 2015, with there being a clear trend towards modest pricing and an increase in the penetration of affordable products targeting the growing base of middle-income consumers. In addition, segmentation continues to become more common as players look to meet the expectations of different consumer groups looking for more added value proposals.

Companies continue to focus on innovation and different value propositions

Ranging from the premium positioning often associated with artisanal beers to the promotion of economy imported alternatives, companies looked to differentiate their offers in 2015 in order to meet the expectations of different consumer groups. While flavour innovation and new launches helped fuel good growth within beer, wines and spirits sales continued to be affected by the large levels of contraband available in these areas.

Competition fuelled by segmentation and different consumer value expectations

As consumer expectations continue to grow in terms of pricing and value added features, segmentation efforts keep developing as players look to meet the needs of specific groups of consumers, with a clear focus on reaching the expanding base of young and middle-income buyers in the country. Both pricing strategies and premiumisation continue to gain momentum, incentivising consumers to prefer the best value for money options available when comparing existing alternatives with disposable income levels and quality expectations.

Modern grocery outlet expansion boosts off-trade sales

As a result of chained grocery retailers’ expansion in Costa Rica over the last five years, a growing number of local consumers are migrating towards supermarkets, discounters, hypermarkets, warehouse clubs and convenience stores. These types of outlets tend to offer a wide assortment of products, competitive unit prices and very convenient locations and are offering strong competition to more traditional retailers and on-trade channels, which are being hit by the sluggish economy and the adoption of more moderate approaches towards drinking and driving in the country.

Positioning and tailored value proposals to be key over forecast period

As a wider base of young middle-income buyers identify with the aspirational concepts developed by global flagship brands, positioning and pricing platforms will continue to impact sales performance within different alcoholic drinks categories. Local consumers are expected to continue looking towards convenient and ready to drink alternatives capable of offering trendy flavour combinations and good value relations, especially when compared with high out of pocket and more mature spirits options, where performance will continue to rely on the ability of the local authorities to limit contraband sales.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

PDF sample for Alcoholic Drinks

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Alcoholic Drinks in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Costa Rica?
  • What are the major brands in Costa Rica?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Sluggish economic growth continues to impact demand for alcoholic drinks

Companies continue to focus on innovation and different value propositions

Competition fuelled by segmentation and different consumer value expectations

Modern grocery outlet expansion boosts off-trade sales

Positioning and tailored value proposals to be key over forecast period

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2010-2015

TAXATION AND DUTY LEVIES

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

  • Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 9 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 18 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Alcoholic Drinks in Costa Rica - Company Profiles

Florida Ice & Farm Co SA in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Vinum Store: Key Facts

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Grupo Pampa SA in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Grupo Pampa: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Grupo Pampa SA Competitive Position 2015

Beer in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 5 Lager by Price Band 2015
  • Table 23 Number of Breweries 2010-2015

CATEGORY DATA

  • Table 24 Sales of Beer by Category: Total Volume 2010-2015
  • Table 25 Sales of Beer by Category: Total Value 2010-2015
  • Table 26 Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 27 Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 29 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 32 GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 33 NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 34 LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 35 Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 36 Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 37 Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 38 Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 39 Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 40 Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 41 Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

RTDs/High-Strength Premixes in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
  • Table 45 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
  • Table 46 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
  • Table 47 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
  • Table 48 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
  • Table 49 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
  • Table 50 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 52 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 53 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 54 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
  • Table 55 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
  • Table 56 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
  • Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
  • Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020

Spirits in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Spirits by Category: Total Volume 2010-2015
  • Table 60 Sales of Spirits by Category: Total Value 2010-2015
  • Table 61 Sales of Spirits by Category: % Total Volume Growth 2010-2015
  • Table 62 Sales of Spirits by Category: % Total Value Growth 2010-2015
  • Table 63 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
  • Table 64 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
  • Table 65 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 66 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 67 GBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 68 NBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 69 LBN Brand Shares of Spirits: % Total Volume 2012-2015
  • Table 70 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 71 Production, Imports and Exports of Rum: Total Volume 2009-2014
  • Table 72 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
  • Table 73 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
  • Table 74 Production, Imports and Exports of Gin: Total Volume 2009-2014
  • Table 75 Production, Imports and Exports of Vodka: Total Volume 2009-2014
  • Table 76 Forecast Sales of Spirits by Category: Total Volume 2015-2020
  • Table 77 Forecast Sales of Spirits by Category: Total Value 2015-2020
  • Table 78 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 79 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Wine in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 80 Sales of Wine by Category: Total Volume 2010-2015
  • Table 81 Sales of Wine by Category: Total Value 2010-2015
  • Table 82 Sales of Wine by Category: % Total Volume Growth 2010-2015
  • Table 83 Sales of Wine by Category: % Total Value Growth 2010-2015
  • Table 84 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
  • Table 85 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
  • Table 86 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 87 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 88 Production, Imports and Exports of Wine: Total Volume 2009-2014
  • Table 89 Imports of Wine by Country of Origin: Total Volume 2009-2014
  • Table 90 Imports of Wine by Country of Origin: Total Value 2009-2014
  • Table 91 Exports of Wine by Country of Destination: Total Volume 2009-2014
  • Table 92 Exports of Wine by Country of Destination: Total Value 2009-2014
  • Table 93 Forecast Sales of Wine by Category: Total Volume 2015-2020
  • Table 94 Forecast Sales of Wine by Category: Total Value 2015-2020
  • Table 95 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 96 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Weizen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-based RTDs
        • Spirit-based RTDs
        • Wine-based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Guaro
        • Other Distilled Beverages
    • Wine
      • Fortified Wine and Vermouth
        • Port
        • Sherry
        • Vermouth
      • Non-Grape Wine
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

    print

    Recently Viewed Items more ›

      Want to find out more about this report?

      If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
      Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here