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Country Report

Costa Rica Flag Alcoholic Drinks in Costa Rica

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

The demand for alcoholic drinks shows a slight improvement in 2013

The relatively better performance showed by alcoholic drinks in Costa Rica during 2013 (when compared with the review period CAGR) was the result of the ongoing and gradual recovery from the lingering effects of the recent economic downturn and the current transit legislation, which contemplates harsh penalties for drink-driving. Alcoholic drinks continues benefiting from the approved free trade agreements, which have boosted the broader availability of products and brands, from imported economy beer to differentiated spirits, while also consolidating global trends and cultures within the market, which are reflected in the rising popularity of craft beer and wine varieties.

Craft beer and the wine culture continue consolidating in Costa Rica

The further availability of craft beer and the rising interest in wine among Costa Ricans has continued to benefit the performance of these categories in the country, especially as the current transit legislation keeps incentivising consumers to opt for lower-alcoholic-content drinks. The unfolding globalisation process and the constantly updating trends (which demand novel off-trade alternatives) have allowed room for locally manufactured craft beer and a broader offering of wine types, particularly at high-end restaurants as well as among pubs and wine bars, which are often used as a platform for increasing the demand for, and visibility of, differentiated and added-value alternatives.

Florida Bebidas SA consolidates its positioning within spirits in 2013

The local brewery Florida Bebidas SA (which had already absorbed the distribution of a wine division during 2011) kept expanding its alliance with local distributor HÅ&COM Bebidas del Mundo SA in 2013 (which has had a strategic alliance with Diageo Plc and Bacardi & Co Ltd since 1998), assuming the distribution of top-of-mind brands such as Johnnie Walker, J&B, Smirnoff, Flor de Caña, Captain Morgan among others. The consolidated logistics and remarkable distribution system keeps allowing Florida Bebidas SA to take further advantage of such strategic alliances, in order to keep consolidating its leading position within the local alcoholic drinks market.

The off-trade channel continues to benefit within the local market

The on-trade consumption of alcoholic drinks continued to show a low-key performance during 2013. Factors such as the validated Transit Law, the tobacco control legislation and even the consolidation of social networking trends (which allow friends to interact online instead of going out to bars) have continued to benefit the development of the off-trade channels within alcoholic drinks, as more locals prefer staying at home to drink with friends on a more regular basis. Besides this, the increasing availability of novel products and brands offered by most modern grocery retailers, the shopping convenience (particularly in the case of supermarkets and convenience stores) and the still-recovering economic situation have kept driving consumers to spend more time at home, while remaining very cautious in relation to unnecessary expenses.

Added-value alternatives are anticipated to gain in relevance over the forecast period

In spite of the slow recovery seen so far in the volume sales of most alcoholic drinks since the economic downturn of 2009, manufacturers are expected to keep focusing on adding value to their products over the forecast period. Most players shall keep relying on new product development in order to add dynamism and maintain the positions of their most relevant brands, especially as the amount of imported products keeps rising at a high pace. Differentiated features, such as organic, biodynamic, fair trade, gluten-free and environmentally friendly packaging might be key developing factors over the forecast period, while the wine and artisanal beer cultures shall continue consolidating among locals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Alcoholic Drinks in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Costa Rica?
  • What are the major brands in Costa Rica?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

The demand for alcoholic drinks shows a slight improvement in 2013

Craft beer and the wine culture continue consolidating in Costa Rica

Florida Bebidas SA consolidates its positioning within spirits in 2013

The off-trade channel continues to benefit within the local market

Added-value alternatives are anticipated to gain in relevance over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 2 Selling Margin of a Typical Beer Brand in a Retail Channel that does not use a Wholesaler 2013
  • Table 3 Selling Margin of a Typical Wine Brand in a Retail Channel that does not use a Wholesaler 2013
  • Table 4 Selling Margin of a Typical Spirits Brand in a Retail Channel that does not use a Wholesaler 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

KEY NEW PRODUCT LAUNCHES

  • Summary 1 Key New Product Developments 2013-2014

MARKET INDICATORS

  • Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 7 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 15 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 16 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2013
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in Costa Rica - Company Profiles

Fábrica Nacional de Licores in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Fábrica Nacional De Licores: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Fábrica Nacional De Licores: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 5 Fábrica Nacional De Licores SA: Competitive Position 2013

Florida Bebidas SA in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Florida Bebidas SA: Key Facts
  • Summary 7 Florida Bebidas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Florida Bebidas SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 9 Florida Bebidas SA: Competitive Position 2013

Grupo Pampa SA in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Grupo Pampa SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Grupo Pampa SA: Competitive Position 2013

Beer in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 12 Lager by Price Band 2013
  • Table 21 Number of Breweries 2008-2013

CATEGORY DATA

  • Table 22 Sales of Beer by Category: Total Volume 2008-2013
  • Table 23 Sales of Beer by Category: Total Value 2008-2013
  • Table 24 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 25 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 26 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 27 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 28 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 29 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 30 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 31 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 32 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 33 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 34 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 35 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 36 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 37 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 38 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 39 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Cider/Perry in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 42 Sales of Cider/Perry: Total Volume 2008-2013
  • Table 43 Sales of Cider/Perry: Total Value 2008-2013
  • Table 44 Sales of Cider/Perry: % Total Volume Growth 2008-2013
  • Table 45 Sales of Cider/Perry: % Total Value Growth 2008-2013
  • Table 46 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
  • Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
  • Table 48 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 50 Forecast Sales of Cider/Perry: Total Volume 2013-2018
  • Table 51 Forecast Sales of Cider/Perry: Total Value 2013-2018
  • Table 52 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 53 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018

RTDs/High-Strength Premixes in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 54 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
  • Table 55 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
  • Table 56 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
  • Table 57 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
  • Table 58 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
  • Table 59 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
  • Table 60 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 61 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 62 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 63 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 64 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
  • Table 65 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
  • Table 66 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
  • Table 67 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
  • Table 68 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018

Spirits in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 69 Sales of Spirits by Category: Total Volume 2008-2013
  • Table 70 Sales of Spirits by Category: Total Value 2008-2013
  • Table 71 Sales of Spirits by Category: % Total Volume Growth 2008-2013
  • Table 72 Sales of Spirits by Category: % Total Value Growth 2008-2013
  • Table 73 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
  • Table 74 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
  • Table 75 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 76 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 77 GBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 78 NBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 79 LBN Brand Shares of Spirits: % Total Volume 2010-2013
  • Table 80 Production, Imports and Exports of Spirits: Total Volume 2007-2012
  • Table 81 Imports of Spirits by Country of Origin: Total Volume 2007-2012
  • Table 82 Imports of Spirits by Country of Origin: Total Value 2007-2012
  • Table 83 Exports of Spirits by Country of Destination: Total Volume 2007-2012
  • Table 84 Exports of Spirits by Country of Destination: Total Value 2007-2012
  • Table 85 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2012
  • Table 86 Production, Imports and Exports of Rum: Total Volume 2007-2012
  • Table 87 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
  • Table 88 Production, Imports and Exports of Gin: Total Volume 2007-2012
  • Table 89 Production, Imports and Exports of Vodka: Total Volume 2007-2012
  • Table 90 Forecast Sales of Spirits by Category: Total Volume 2013-2018
  • Table 91 Forecast Sales of Spirits by Category: Total Value 2013-2018
  • Table 92 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 93 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018

Wine in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 94 Sales of Wine by Category: Total Volume 2008-2013
  • Table 95 Sales of Wine by Category: Total Value 2008-2013
  • Table 96 Sales of Wine by Category: % Total Volume Growth 2008-2013
  • Table 97 Sales of Wine by Category: % Total Value Growth 2008-2013
  • Table 98 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
  • Table 99 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
  • Table 100 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 101 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 102 Production, Imports and Exports of Wine: Total Volume 2007-2012
  • Table 103 Imports of Wine by Country of Origin: Total Volume 2007-2012
  • Table 104 Imports of Wine by Country of Origin: Total Value 2007-2012
  • Table 105 Exports of Wine by Country of Destination: Total Volume 2007-2012
  • Table 106 Exports of Wine by Country of Destination: Total Value 2007-2012
  • Table 107 Forecast Sales of Wine by Category: Total Volume 2013-2018
  • Table 108 Forecast Sales of Wine by Category: Total Value 2013-2018
  • Table 109 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 110 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Lager
          • Flavoured/Mixed Lager
          • Standard Lager
            • Premium Lager
              • Domestic Premium Lager
              • Imported Premium Lager
            • Mid-Priced Lager
              • Domestic Mid-Priced Lager
              • Imported Mid-Priced Lager
            • Economy Lager
              • Domestic Economy Lager
              • Imported Economy Lager
          • Standard Lager by Origin
            • Domestic Lager
              • Domestic Premium Lager
              • Domestic Mid-Priced Lager
              • Domestic Economy Lager
            • Imported Lager
              • Imported Premium Lager
              • Imported Mid-Priced Lager
              • Imported Economy Lager
        • Non/Low Alcohol Beer
        • Stout
      • Cider/Perry
      • RTDs/High-Strength Premixes
        • High-Strength Premixes
        • RTDs
          • Malt-Based RTDs
          • Spirit-Based RTDs
          • Wine-Based RTDs
          • Other RTDs
      • Spirits
        • Brandy and Cognac
          • Brandy
          • Cognac
        • Liqueurs
          • Bitters
          • Cream-Based Liqueurs
          • Other Liqueurs
        • Rum
          • Dark Rum
          • White Rum
        • Tequila (and Mezcal)
        • Whiskies
          • Bourbon/Other US Whiskey
          • Canadian Whisky
          • Irish Whiskey
          • Japanese Whisky
          • Blended Scotch Whisky
            • Blended Malt Scotch Whisky
            • Other Blended Scotch Whisky
          • Single Malt Scotch Whisky
          • Other Whiskies
        • White Spirits
          • Gin
            • English Gin
            • Dutch Gin
          • Vodka
        • Other Spirits
          • Guaro
          • Other Distilled Beverages
      • Wine
        • Fortified Wine and Vermouth
          • Non-Grape Wine
            • Sparkling Wine
              • Champagne
              • Other Sparkling Wine
            • Still Light Grape Wine
              • Still Red Wine
              • Still Rosé Wine
              • Still White Wine

        Statistics Included

        For each category and subcategory you will receive the following data in Excel format:

        From Passport

        • Market Sizes
        • Company Shares
        • Brand Shares
        • Distribution
        • Pricing
        • Exports by Country - Value
        • Exports by Country - Volume
        • Imports by Country - Value
        • Imports by Country - Volume
        • Off-trade vs On-trade
        • Products by Ingredient
        • Trade Statistics - Value
        • Trade Statistics - Volume

        Market size details:

        • Off-trade volume
        • Off-trade volume % growth
        • Off-trade volume per capita
        • On-trade volume
        • On-trade volume % growth
        • On-trade volume per capita
        • Total volume
        • Total volume % growth
        • Total volume per capita
        • Off-trade value retail selling price % growth
        • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
        • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • On-trade value retail selling price % growth
        • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
        • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • Total value retail selling price % growth
        • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
        • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • Off-trade value manufacturer selling price % growth
        • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
        • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • On-trade value manufacturer selling price % growth
        • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
        • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • Total value manufacturer selling price % growth
        • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
        • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
        • Off-trade rtd volume
        • Off-trade rtd volume % growth
        • Off-trade rtd volume per capita
        • On-trade rtd volume
        • On-trade rtd volume % growth
        • On-trade rtd volume per capita
        • Total rtd volume
        • Total rtd volume % growth
        • Total rtd volume per capita
        • Off-trade volume litres of pure alcohol
        • Off-trade volume litres of pure alcohol % growth
        • Off-trade volume litres of pure alcohol per capita
        • On-trade volume litres of pure alcohol
        • On-trade volume litres of pure alcohol % growth
        • On-trade volume litres of pure alcohol per capita
        • Total volume litres of pure alcohol
        • Total volume litres of pure alcohol % growth
        • Total volume litres of pure alcohol per capita

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