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Country Report

Costa Rica Flag Alcoholic Drinks in Costa Rica

| Pages: 74

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Healthy growth in 2014

Alcoholic drinks saw positive growth in 2014, better than the review period CAGR which was impacted by 2008-2010 economic slowdown. Growth in 2014 was consistently driven by continuing interest in new products in a number of categories, from craft beer to New World wines and limited edition spirits. These categories were positively affected by the enforcement of the free trade agreements with influential countries such as Spain and the US.

Thirst for new experiences drives performance of wine and craft beer

The slight improvement in alcoholic drinks was due to the continuously changing habits amongst the local population, which became more adventurous. The trend manifested itself in strong sales of craft beer, the revival of categories such as whisky and the remarkable wine acculturation. The emergent urban middle class that is thirsty for new, added-value experiences and a gradually ageing population that desires more sophistication and healthier lifestyles consistently helped to drive the dynamism.

Alcoholic drinks still dominated by local companies

Local producers continued to dominate volume sales in 2014. Florida Bebidas SA was the overwhelming leader, benefitting from its outstanding positioning within beer (owning the local trademark), spirits and RTDs and the recent introduction into the craft beer market. Similarly, the second ranked company, Fábrica Nacional de Licores, is also local and saw sustained sales growth in 2014 through its popular Aguardiente brand.

Home is the new channel

The on-trade channel continued to lose share in the sales of alcoholic drinks in Costa Rica. This was in line with different factors such as the new generation’s changing consumption habits which included more popular home gatherings and fun experiences where different flavours and beer types can be tried and shared, before going out late. In addition, uncertain economic situation and persistent consumer concerns over spending and high debt levels continued to encourage more retail purchases and home entertainment amongst locals, who were also attracted by product variety.

Growth ahead

Volume growth of alcoholic beverages is expected to be faster during the forecast period while value sales are expected to be stronger than in the review period. Despite the uncertain economic situation, consumer confidence is expected to keep improving and the predicted dynamism (opening markets, promotions, new product development, acculturation) during the forecast period will encourage growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Alcoholic Drinks in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Costa Rica?
  • What are the major brands in Costa Rica?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Healthy growth in 2014

Thirst for new experiences drives performance of wine and craft beer

Alcoholic drinks still dominated by local companies

Home is the new channel

Growth ahead

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Summary 1 Key New Product Developments 2014-2015

MARKET INDICATORS

  • Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 8 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 17 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
  • Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in Costa Rica - Company Profiles

Fábrica Nacional de Licores in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Fábrica Nacional de Licores: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Fábrica Nacional de Licores SA: Competitive Position 2014

Florida Bebidas SA in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Florida Bebidas SA: Key Facts
  • Summary 6 Florida Bebidas SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Florida Bebidas SA: Competitive Position 2014

Grupo Pampa SA in Alcoholic Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Grupo Pampa SA: Key Facts

COMPETITIVE POSITIONING

Beer in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 9 Lager by Price Band 2014
  • Table 22 Number of Breweries 2009-2014

CATEGORY DATA

  • Table 23 Sales of Beer by Category: Total Volume 2009-2014
  • Table 24 Sales of Beer by Category: Total Value 2009-2014
  • Table 25 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 26 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 28 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 31 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 32 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 33 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 34 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 35 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 36 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 37 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 38 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 39 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 40 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Cider/Perry in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Cider/Perry: Total Volume 2009-2014
  • Table 44 Sales of Cider/Perry: Total Value 2009-2014
  • Table 45 Sales of Cider/Perry: % Total Volume Growth 2009-2014
  • Table 46 Sales of Cider/Perry: % Total Value Growth 2009-2014
  • Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
  • Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
  • Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 51 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
  • Table 52 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
  • Table 53 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
  • Table 54 Forecast Sales of Cider/Perry: Total Volume 2014-2019
  • Table 55 Forecast Sales of Cider/Perry: Total Value 2014-2019
  • Table 56 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
  • Table 57 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019

RTDs/High-Strength Premixes in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
  • Table 59 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
  • Table 60 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
  • Table 61 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
  • Table 62 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
  • Table 63 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
  • Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 66 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  • Table 67 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  • Table 68 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
  • Table 69 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
  • Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
  • Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
  • Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019

Spirits in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 73 Sales of Spirits by Category: Total Volume 2009-2014
  • Table 74 Sales of Spirits by Category: Total Value 2009-2014
  • Table 75 Sales of Spirits by Category: % Total Volume Growth 2009-2014
  • Table 76 Sales of Spirits by Category: % Total Value Growth 2009-2014
  • Table 77 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
  • Table 78 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
  • Table 79 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 80 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 81 GBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 82 NBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 83 LBN Brand Shares of Spirits: % Total Volume 2011-2014
  • Table 84 Imports of Spirits by Country of Origin: Total Volume 2008-2013
  • Table 85 Imports of Spirits by Country of Origin: Total Value 2008-2013
  • Table 86 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
  • Table 87 Production, Imports and Exports of Rum: Total Volume 2008-2013
  • Table 88 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
  • Table 89 Production, Imports and Exports of Gin: Total Volume 2008-2013
  • Table 90 Production, Imports and Exports of Vodka: Total Volume 2008-2013
  • Table 91 Forecast Sales of Spirits by Category: Total Volume 2014-2019
  • Table 92 Forecast Sales of Spirits by Category: Total Value 2014-2019
  • Table 93 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 94 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019

Wine in Costa Rica - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 95 Sales of Wine by Category: Total Volume 2009-2014
  • Table 96 Sales of Wine by Category: Total Value 2009-2014
  • Table 97 Sales of Wine by Category: % Total Volume Growth 2009-2014
  • Table 98 Sales of Wine by Category: % Total Value Growth 2009-2014
  • Table 99 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
  • Table 100 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
  • Table 101 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 102 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 103 Production, Imports and Exports of Wine: Total Volume 2008-2013
  • Table 104 Imports of Wine by Country of Origin: Total Volume 2008-2013
  • Table 105 Imports of Wine by Country of Origin: Total Value 2008-2013
  • Table 106 Exports of Wine by Country of Destination: Total Volume 2008-2013
  • Table 107 Exports of Wine by Country of Destination: Total Value 2008-2013
  • Table 108 Forecast Sales of Wine by Category: Total Volume 2014-2019
  • Table 109 Forecast Sales of Wine by Category: Total Value 2014-2019
  • Table 110 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 111 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Weizen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-based RTDs
        • Spirit-based RTDs
        • Wine-based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Guaro
        • Other Distilled Beverages
    • Wine
      • Fortified Wine and Vermouth
        • Port
        • Sherry
        • Vermouth
      • Non-Grape Wine
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Pricing
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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