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Country Report

India Flag Alcoholic Drinks in India

| Pages: 105

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Inflation and high taxes dampen volume growth

In 2013, alcoholic drinks in India witnessed lower volume growth in comparison to 2012. This was due to several factors like a drastic increase in excise duties and VAT, which led to an increase in average unit prices and a decline in volumes. Whenever the state governments increase the duties and tax levies, consumers shift to country liquor, which is dominant in West and North India. Other factors which led to an increase in the unit prices and a decline in growth rates include the upsurge in the cost of raw materials like molasses and ethanol. An increase in the price of packaging, mainly because of the rise in the price of glass bottles, also fuelled the unit price growth.

Companies use premiumisation to increase margins

Companies are expanding their product portfolio by adding premium brands so that they can charge a higher price. For example, Allied Blenders & Distillers Pvt Ltd launched Officer’s Choice Blue, a premium version of its flagship brand Officer’s Choice. Similarly, other companies like United Spirits Ltd have launched premium versions, such as Black Dog Triple Gold Reserve and Black Dog Black Reserve. In beer, Carlsberg India Pvt Lt launched a French super premium beer, Kronenbourg.

United Breweries Ltd maintains its leadership

Alcoholic drinks in India was led by United Breweries Ltd in 2013. The strong distribution channel of the company and the popularity of the brand Kingfisher, which is almost synonymous with beer in India, have helped the company to maintain its leadership position. The company has a wide portfolio of beers in the low, medium and premium price bands.

Distribution continues to be highly regulated

The distribution of alcoholic drinks in the majority of the states is highly regulated and controlled by the state government. In states like Tamil Nadu, Uttar Pradesh and Kerala, the wine shops are all licensed shops owned by the government. The regulations are relaxed a little in states like Karnataka and Andhra Pradesh where liquor is now sold in supermarkets and hypermarkets.

Young demographic population will aid volume growth

Despite the slowdown in volume growth in 2013, India remains an attractive market for global brands looking to offset sluggish growth in their traditional strongholds of North America and Europe. The young demographic profile of India continues to offer a large customer base to both domestic and international brands. With the changing social norms, increasing disposable income, consumers’ greater affluence and increasing social acceptance of alcohol, India will remain an attractive market for alcoholic drinks.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Alcoholic Drinks in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in India?
  • What are the major brands in India?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Inflation and high taxes dampen volume growth

Companies use premiumisation to increase margins

United Breweries Ltd maintains its leadership

Distribution continues to be highly regulated

Young demographic population will aid volume growth

KEY TRENDS AND DEVELOPMENTS

Premiumisation used to improve margins

Taxes dampen volume growth

Rising M&A activities

Key new product launches

  • Summary 1 Key New Product Developments 2012-2013

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 2 Central Customs Duty
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Incl. Wholesalers 2013
  • Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Incl. Wholesalers 2013
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Incl. Wholesalers 2013
  • Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Excl. Wholesalers 2013
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Incl. Wholesalers 2013
  • Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Excl. Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 12 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 19 Sales of Alcoholic Drinks by Region: Total Volume 2008-2013
  • Table 20 Sales of Alcoholic Drinks by Region: Total Value 2008-2013
  • Table 21 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2008-2013
  • Table 22 Sales of Alcoholic Drinks by Region: % Total Value Growth 2008-2013
  • Table 23 Sales of Alcoholic Drinks by Urban vs Rural: % Off-trade Value 2013
  • Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 26 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 31 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2013-2018
  • Table 32 Forecast Sales of Alcoholic Drinks by Region: Total Value 2013-2018
  • Table 33 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2013-2018
  • Table 34 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

  • Table 35 Consumer Expenditure on Alcoholic Drinks (Rs million): 2008 - 2013

SOURCES

  • Summary 3 Research Sources

Alcoholic Drinks in India - Company Profiles

Allied Blenders & Distillers Pvt Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Allied Blenders & Distillers Pvt Ltd: Key Facts
  • Summary 5 Allied Blenders & Distillers Pvt Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Allied Blenders & Distillers Pvt Ltd: Competitive Position 2013

Mohan Meakin Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Mohan Meakin Ltd: Key Facts
  • Summary 8 Mohan Meakin Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Mohan Meakin Ltd: Competitive Position 2013

Mount Shivalik Industries Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Mount Shivalik Industries Ltd: Key Facts
  • Summary 11 Mount Shivalik Industries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Mount Shivalik Industries Ltd: Competitive Position 2013

Radico Khaitan Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Radico Khaitan Ltd: Key Facts
  • Summary 14 Radico Khaitan Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Radico Khaitan Ltd: Competitive Position 2013

Samant Soma Wines Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Samant Soma Wines Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Samant Soma Wines Ltd: Competitive Position 2013

Beer in India - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 18 Lager by Price Band 2013

CATEGORY DATA

  • Table 36 Sales of Beer by Category: Total Volume 2008-2013
  • Table 37 Sales of Beer by Category: Total Value 2008-2013
  • Table 38 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 39 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 40 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 41 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 42 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 43 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 44 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 45 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 46 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 47 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 48 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 49 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 50 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 51 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 52 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 53 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 54 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 55 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Cider/Perry in India - Category Analysis

TRENDS

RTDs/High-Strength Premixes in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 56 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
  • Table 57 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
  • Table 58 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
  • Table 59 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
  • Table 60 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
  • Table 61 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
  • Table 62 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 63 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 64 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 65 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 66 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
  • Table 67 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
  • Table 68 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
  • Table 69 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
  • Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018

Spirits in India - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch and dark and white rum whisky price band methodology

  • Summary 19 Benchmark Brands 2013

CATEGORY DATA

  • Table 71 Sales of Spirits by Category: Total Volume 2008-2013
  • Table 72 Sales of Spirits by Category: Total Value 2008-2013
  • Table 73 Sales of Spirits by Category: % Total Volume Growth 2008-2013
  • Table 74 Sales of Spirits by Category: % Total Value Growth 2008-2013
  • Table 75 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
  • Table 76 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
  • Table 77 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 78 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 79 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
  • Table 80 Sales of White Rum by Price Platform: % Total Volume 2008-2013
  • Table 81 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
  • Table 82 Sales of Gin by Price Platform: % Total Volume 2008-2013
  • Table 83 Sales of Vodka by Price Platform: % Total Volume 2008-2013
  • Table 84 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
  • Table 85 GBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 86 NBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 87 LBN Brand Shares of Spirits: % Total Volume 2010-2013
  • Table 88 Production, Imports and Exports of Spirits: Total Volume 2007-2012
  • Table 89 Imports of Spirits by Country of Origin: Total Volume 2007-2012
  • Table 90 Imports of Spirits by Country of Origin: Total Value 2007-2012
  • Table 91 Exports of Spirits by Country of Destination: Total Volume 2007-2012
  • Table 92 Exports of Spirits by Country of Destination: Total Value 2007-2012
  • Table 93 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2012
  • Table 94 Production, Imports and Exports of Rum: Total Volume 2007-2012
  • Table 95 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
  • Table 96 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
  • Table 97 Production, Imports and Exports of Gin: Total Volume 2007-2012
  • Table 98 Production, Imports and Exports of Vodka: Total Volume 2007-2012
  • Table 99 Forecast Sales of Spirits by Category: Total Volume 2013-2018
  • Table 100 Forecast Sales of Spirits by Category: Total Value 2013-2018
  • Table 101 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 102 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018

Wine in India - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 103 Sales of Wine by Category: Total Volume 2008-2013
  • Table 104 Sales of Wine by Category: Total Value 2008-2013
  • Table 105 Sales of Wine by Category: % Total Volume Growth 2008-2013
  • Table 106 Sales of Wine by Category: % Total Value Growth 2008-2013
  • Table 107 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
  • Table 108 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
  • Table 109 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 110 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 111 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 112 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 113 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 114 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 115 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 116 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
  • Table 117 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
  • Table 118 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 119 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 120 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
  • Table 121 GBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 122 NBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 123 LBN Brand Shares of Champagne: % Total Volume 2010-2013
  • Table 124 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 125 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 126 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
  • Table 127 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
  • Table 128 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
  • Table 129 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
  • Table 130 Production, Imports and Exports of Wine: Total Volume 2007-2012
  • Table 131 Imports of Wine by Country of Origin: Total Volume 2007-2012
  • Table 132 Imports of Wine by Country of Origin: Total Value 2007-2012
  • Table 133 Exports of Wine by Country of Destination: Total Volume 2007-2012
  • Table 134 Exports of Wine by Country of Destination: Total Value 2007-2012
  • Table 135 Forecast Sales of Wine by Category: Total Volume 2013-2018
  • Table 136 Forecast Sales of Wine by Category: Total Value 2013-2018
  • Table 137 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 138 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Wiezen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Standard Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-Based RTDs
        • Spirit-Based RTDs
        • Wine-Based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-Based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
      • Wine
        • Fortified Wine and Vermouth
          • Indian Port Wine
        • Non-Grape Wine
          • Sparkling Wine
            • Champagne
            • Other Sparkling Wine
          • Still Light Grape Wine
            • Still Red Wine
            • Still Rosé Wine
            • Still White Wine

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Exports by Country - Value
      • Exports by Country - Volume
      • Flavoured vs Non-flavoured Vodka
      • Imports by Country - Value
      • Imports by Country - Volume
      • Off-trade vs On-trade
      • Premium Sales Analysis
      • Trade Statistics - Value
      • Trade Statistics - Volume
      • Urban vs Rural
      • Wine by Grape Type
      • Wine by Price
      • Wine Quality Classification

      Market size details:

      • Off-trade volume
      • Off-trade volume % growth
      • Off-trade volume per capita
      • On-trade volume
      • On-trade volume % growth
      • On-trade volume per capita
      • Total volume
      • Total volume % growth
      • Total volume per capita
      • Off-trade value retail selling price % growth
      • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value retail selling price % growth
      • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value retail selling price % growth
      • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value manufacturer selling price % growth
      • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value manufacturer selling price % growth
      • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade rtd volume
      • Off-trade rtd volume % growth
      • Off-trade rtd volume per capita
      • On-trade rtd volume
      • On-trade rtd volume % growth
      • On-trade rtd volume per capita
      • Total rtd volume
      • Total rtd volume % growth
      • Total rtd volume per capita

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