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Country Report

India Flag Alcoholic Drinks in India

| Pages: 90

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Volume sales of alcoholic drinks record a stable performance

Overall volume sales of alcoholic drinks grew positively in 2014 due to factors, such as the growing on-trade channel, wider consumer base, and increased manufacturer activities. Premium products across beer, spirits and wine continued to register higher demand, although this was dampened somewhat by rising taxation on alcoholic drinks. Social and regulatory factors, therefore, continued to shape the growth path of alcoholic drinks over the review period.

PET bottles and small packs drive rural sales

Use of PET bottles and small tetra packs helped branded IMFL (Indian Made Foreign Liquor) manufacturers to gain a competitive edge over IMIL (Indian made Indian Liquor) also called as country liquor manufacturers. Many price-sensitive low-income consumers started to try branded alcohol in 2014. In India the various state governments drew up regulations for alcohol packaged in PET bottles. This enabled manufacturers to keep their costs low by not using glass bottles. Moreover, price-sensitive low-income demographics find more value in purchasing PET bottles. This trend is expected to continue in the coming years as more manufacturers will target rural consumers with small and alternative pack sizes.

Global companies emerge as the leading players

Foreign companies have in the past found it difficult to enter the Indian alcoholic drinks market because of heavy import taxes and well-established domestic production. With the takeover of United Breweries by Heineken and United Spirits by Diageo, global companies made a foray into the Indian alcoholic drinks market, which was previously dominated by domestic manufacturers. Entry into India enables global majors to tap into the regional distribution networks and leverage on local manufacturing and marketing capabilities to gain momentum and develop their product and brand portfolios. The Indian alcohol industry also befits from these developments through the expertise, best practices and renowned brands that global companies bring with them.

The off-trade remains the dominant sales channel for alcoholic drinks

Despite the widespread availability and popularity of on-trade outlets, the off-trade continued to be the preferred channel from which to buy alcoholic drinks in the country. This is due to the large price difference between these channels. Most Indians continue to entertain at home to avoid paying high prices for alcoholic drinks. The on-trade channel also recorded encouraging growth rates, with greater numbers of business, entertainment as well as corporate activities being organised throughout the year. Consumers became more willing to spend on socialising and partying at on-trade spots, which propelled demand for alcoholic drinks during 2014.

Positive performance anticipated over the forecast period

Alcoholic drinks is expected to maintain a positive performance during the forecast period, backed by several factors, such as the changing outlook of society towards drinking, the tendency to spend on lifestyle products and increased availability of a wide range of brands. There will be a continued increase in demand for products, such as quality red wine, premium Scotch whisky, good beer, vodka and rum, which will result in positive growth in both volume and value terms at constant 2014 prices for alcoholic drinks as a whole. Wine, spirits and beer will be the dynamic categories whereas RTDs/high-strength premixes will be static over the forecast period. Both off-trade and on-trade sales are expected to record a better performance as alcohol consumption becomes more acceptable over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Alcoholic Drinks in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in India?
  • What are the major brands in India?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Volume sales of alcoholic drinks record a stable performance

PET bottles and small packs drive rural sales

Global companies emerge as the leading players

The off-trade remains the dominant sales channel for alcoholic drinks

Positive performance anticipated over the forecast period

KEY TRENDS AND DEVELOPMENTS

Alcoholic drinks continue to ride the premiumisation wave

Stricter regulations and higher taxes hinder growth

Despite higher taxes, several factors engender better prospects for alcoholic drinks

Key new product launches focus on premiumisation

  • Summary 1 Key New Product Developments 2014

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 2 Central Customs Duty
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 12 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 19 Sales of Alcoholic Drinks by Region: Total Volume 2009-2014
  • Table 20 Sales of Alcoholic Drinks by Region: Total Value 2009-2014
  • Table 21 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2009-2014
  • Table 22 Sales of Alcoholic Drinks by Region: % Total Value Growth 2009-2014
  • Table 23 Sales of Alcoholic Drinks by Urban vs Rural: % Off-trade Value 2014
  • Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 26 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 31 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2014-2019
  • Table 32 Forecast Sales of Alcoholic Drinks by Region: Total Value 2014-2019
  • Table 33 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2014-2019
  • Table 34 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

  • Table 35 Consumer Expenditure on Alcoholic Drinks 2009-2014

SOURCES

  • Summary 3 Research Sources

Alcoholic Drinks in India - Company Profiles

Allied Blenders & Distillers Pvt Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Allied Blenders & Distillers Pvt Ltd: Key Facts
  • Summary 5 Allied Blenders & Distillers Pvt Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Allied Blenders & Distilled Pvt Ltd: Competitive Position 2014

Mohan Meakin Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Mohan Meakin Ltd: Key Facts
  • Summary 8 Mohan Meakin Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Mohan Meakin Ltd: Competitive Position 2014

Radico Khaitan Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Radico Khaitan Ltd: Key Facts
  • Summary 11 Radico Khaitan Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 12 Radico Khaitan Ltd: Competitive Position 2014

Samant Soma Wines Ltd in Alcoholic Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Samant Soma Wines Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 14 Samant Soma Wines Ltd: Competitive Position 2014

Beer in India - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 15 Lager by Price Band 2014

CATEGORY DATA

  • Table 36 Sales of Beer by Category: Total Volume 2009-2014
  • Table 37 Sales of Beer by Category: Total Value 2009-2014
  • Table 38 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 39 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 40 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 41 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 42 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 43 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 44 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 45 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 46 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 47 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 48 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 49 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 50 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 51 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 52 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 53 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 54 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 55 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Cider/Perry in India - Category Analysis

TRENDS

RTDs/High-Strength Premixes in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 56 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
  • Table 57 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
  • Table 58 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
  • Table 59 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
  • Table 60 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
  • Table 61 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
  • Table 62 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 63 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 64 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  • Table 65 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  • Table 66 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
  • Table 67 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
  • Table 68 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
  • Table 69 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
  • Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019

Spirits in India - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 16 Benchmark Brands 2014

CATEGORY DATA

  • Table 71 Sales of Spirits by Category: Total Volume 2009-2014
  • Table 72 Sales of Spirits by Category: Total Value 2009-2014
  • Table 73 Sales of Spirits by Category: % Total Volume Growth 2009-2014
  • Table 74 Sales of Spirits by Category: % Total Value Growth 2009-2014
  • Table 75 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
  • Table 76 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
  • Table 77 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 78 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 79 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
  • Table 80 Sales of White Rum by Price Platform: % Total Volume 2009-2014
  • Table 81 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
  • Table 82 Sales of Gin by Price Platform: % Total Volume 2009-2014
  • Table 83 Sales of Vodka by Price Platform: % Total Volume 2009-2014
  • Table 84 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
  • Table 85 GBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 86 NBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 87 LBN Brand Shares of Spirits: % Total Volume 2011-2014
  • Table 88 Imports of Spirits by Country of Origin: Total Volume 2008-2013
  • Table 89 Imports of Spirits by Country of Origin: Total Value 2008-2013
  • Table 90 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
  • Table 91 Production, Imports and Exports of Rum: Total Volume 2008-2013
  • Table 92 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
  • Table 93 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
  • Table 94 Production, Imports and Exports of Gin: Total Volume 2008-2013
  • Table 95 Production, Imports and Exports of Vodka: Total Volume 2008-2013
  • Table 96 Forecast Sales of Spirits by Category: Total Volume 2014-2019
  • Table 97 Forecast Sales of Spirits by Category: Total Value 2014-2019
  • Table 98 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 99 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019

Wine in India - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 100 Sales of Wine by Category: Total Volume 2009-2014
  • Table 101 Sales of Wine by Category: Total Value 2009-2014
  • Table 102 Sales of Wine by Category: % Total Volume Growth 2009-2014
  • Table 103 Sales of Wine by Category: % Total Value Growth 2009-2014
  • Table 104 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
  • Table 105 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
  • Table 106 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 107 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 108 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 109 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 110 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 111 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 112 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 113 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 114 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 115 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
  • Table 116 GBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 117 NBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 118 LBN Brand Shares of Champagne: % Total Volume 2011-2014
  • Table 119 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 120 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 121 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
  • Table 122 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 123 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 124 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
  • Table 125 Production, Imports and Exports of Wine: Total Volume 2008-2013
  • Table 126 Imports of Wine by Country of Origin: Total Volume 2008-2013
  • Table 127 Imports of Wine by Country of Origin: Total Value 2008-2013
  • Table 128 Exports of Wine by Country of Destination: Total Volume 2008-2013
  • Table 129 Exports of Wine by Country of Destination: Total Value 2008-2013
  • Table 130 Forecast Sales of Wine by Category: Total Volume 2014-2019
  • Table 131 Forecast Sales of Wine by Category: Total Value 2014-2019
  • Table 132 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 133 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Weizen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-based RTDs
        • Spirit-based RTDs
        • Wine-based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
      • Wine
        • Fortified Wine and Vermouth
          • Port
          • Sherry
          • Vermouth
        • Non-Grape Wine
          • Sparkling Wine
            • Champagne
            • Other Sparkling Wine
          • Still Light Grape Wine
            • Still Red Wine
            • Still Rosé Wine
            • Still White Wine

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Exports by Country - Value
      • Exports by Country - Volume
      • Flavoured vs Non-flavoured Vodka
      • Imports by Country - Value
      • Imports by Country - Volume
      • Off-trade vs On-trade
      • Premium Sales Analysis
      • Pricing
      • Products by Ingredient
      • Trade Statistics - Value
      • Trade Statistics - Volume
      • Urban vs Rural
      • Wine by Grape Type
      • Wine by Price

      Market size details:

      • Off-trade volume
      • Off-trade volume % growth
      • Off-trade volume per capita
      • On-trade volume
      • On-trade volume % growth
      • On-trade volume per capita
      • Total volume
      • Total volume % growth
      • Total volume per capita
      • Off-trade value retail selling price % growth
      • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value retail selling price % growth
      • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value retail selling price % growth
      • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value manufacturer selling price % growth
      • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value manufacturer selling price % growth
      • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade rtd volume
      • Off-trade rtd volume % growth
      • Off-trade rtd volume per capita
      • On-trade rtd volume
      • On-trade rtd volume % growth
      • On-trade rtd volume per capita
      • Total rtd volume
      • Total rtd volume % growth
      • Total rtd volume per capita
      • Off-trade volume litres of pure alcohol
      • Off-trade volume litres of pure alcohol % growth
      • Off-trade volume litres of pure alcohol per capita
      • On-trade volume litres of pure alcohol
      • On-trade volume litres of pure alcohol % growth
      • On-trade volume litres of pure alcohol per capita
      • Total volume litres of pure alcohol
      • Total volume litres of pure alcohol % growth
      • Total volume litres of pure alcohol per capita

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