Alcoholic Drinks in Peru
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Number of On-trade Establishments by Type 2016-2022
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 3 Research Sources
Beer in Peru
Consumers consider beer the best economic option, driving sales in 2022
Pilsen surpasses Cristal to lead total volume sales in beer
New launches focus on premium offerings and Mexican beers to drive value growth
Craft beers must seek premium positioning in order to increase sales
Draft beer and single-serve presentations become increasingly sought after
Players focus on home delivery services to align with consumers growing demands
Lager price band methodology
Summary 4 Lager by Price Band 2022
Summary 5 Number of Breweries 2017-2022
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 Sales of Beer by Craft vs Standard 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Rtds in Peru
Entry of new competitors and launches accelerates growth on the landscape
Four Loko maintains its leadership in RTDs with strong levels of availability
Other RTDs are becoming increasingly sought after, appreciated for their additional benefits
Rapid growth as players focus on streamlining their offerings
RTDs threaten the growth of economic options within wines and spirits
Local wineries offer wine-based RTDs an opportunity for growth
Table 33 Sales of RTDs by Category: Total Volume 2017-2022
Table 34 Sales of RTDs by Category: Total Value 2017-2022
Table 35 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 36 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 37 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 42 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 43 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 44 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 45 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 46 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 47 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Peru
Imported brands drive growth as the premiumisation trend rises
The national drink of Peru, Pisco, recovers its sales following the outbreak of COVID-19
Bebidas Premium emerges as a main competitor in spirits
On-trade recovery boosts cocktail sales and new consumption occasions
Players need to evaluate strategies to combat inflationary pressure
Social and economic uncertainty reduces short term growth
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 6 Benchmark Brands 2022
Table 48 Sales of Spirits by Category: Total Volume 2017-2022
Table 49 Sales of Spirits by Category: Total Value 2017-2022
Table 50 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 51 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 57 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 59 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 60 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 62 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 63 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 64 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 65 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 66 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Peru
Budget wines struggle to compete against beer and RTDs
Viñas Queirolo retains its lead through a strong reputation and affordable price points
Borgoña wine loses relevance compared to dry red wines
Total volume sales consistently increase across the forecast period
Local wineries focus on innovation to increase awareness and remain relevant
White and rosé wines have greater growth potential as consumers explore tastes
Table 69 Sales of Wine by Category: Total Volume 2017-2022
Table 70 Sales of Wine by Category: Total Value 2017-2022
Table 71 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 72 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 73 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 74 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 75 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 76 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 77 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 78 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 79 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 80 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 81 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 82 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 83 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 84 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 85 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 86 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 87 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 88 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 89 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 90 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 91 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 92 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 93 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 94 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 95 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 96 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027