Alcoholic Drinks in Romania
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Number of On-trade Establishments by Type 2016-2022
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 3 Research Sources
Beer in Romania
Beer faces several challenging market dynamics in 2022
Consumption to be impacted by cost concerns
Future growth forecast for stout and non alcoholic beer
International players will continue to dominate, while craft beer faces revival
Lager price band methodology
Summary 4 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Romania
Falling incomes lead to volume sales decline in 2022
Competitive landscape dominated by beer players
Optimistic outlook in terms of recovery and growth potential
Competitive landscape to remain largely unchanged, with development focusing on flavour expansion
Players to cash in on climate change as return to outdoor life will boost product visibility
Table 34 Sales of Cider/Perry: Total Volume 2017-2022
Table 35 Sales of Cider/Perry: Total Value 2017-2022
Table 36 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 37 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 45 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 46 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Rtds in Romania
Off-trade volume growth spurred by brand expansion and rising cocktail culture in 2022, though on-trade growth suffers
Spirits-based RTDs remain most popular choice for local consumers
Wine-based RTDs lose ground in the off-trade thanks to limited availability and
Cocktail culture to promote growth in RTDs
Wine-based RTDs likely to keep on falling, curbing overall category growth
Cocktails to present challenges to RTD expansion
Table 49 Sales of RTDs by Category: Total Volume 2017-2022
Table 50 Sales of RTDs by Category: Total Value 2017-2022
Table 51 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 52 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 53 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 54 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 55 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 56 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 57 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 58 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 59 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 60 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 61 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 62 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 63 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Romania
Volume growth supported by post-pandemic lift of restrictions
Premium imports and cocktail culture expand
Domestic players stay ahead in spirits
Sustained growth for spirits despite several challenges
Inflation, excise adjustments, and the threat of illegally-made spirits
Other spirits will remain dominant as craft spirits expands
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2022
Table 64 Sales of Spirits by Category: Total Volume 2017-2022
Table 65 Sales of Spirits by Category: Total Value 2017-2022
Table 66 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 67 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 73 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 75 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 76 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 78 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 79 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 80 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 81 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 82 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Romania
Socioeconomic factors prompt decline, while traditional consumption habits support sales shift
Domestic preferences and local varieties shape category
Grocery stores home to largest sales, while premiumisation trend persists
Off-trade sales to rise moderately, outpaced by on-trade growth
National and international rankings unlikely to see significant changes
Sparkling wine set to see most rapid rises
Table 85 Sales of Wine by Category: Total Volume 2017-2022
Table 86 Sales of Wine by Category: Total Value 2017-2022
Table 87 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 88 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 100 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 101 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 102 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 109 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 110 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027