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Country Report

Singapore Flag Alcoholic Drinks in Singapore

| Pages: 90

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Volume growth posted by alcoholic drinks

Alcoholic drinks witnessed healthy total volume growth in 2012. This was mainly due to increasing consumer spending, despite the economic slowdown. With rising disposable incomes, consumers were willing to purchase alcoholic drinks, mainly in on-trade channels, including pubs, clubs and restaurants. On-trade sales therefore grew, which led to a healthy volume growth for alcoholic drinks.

Influx of luxury brands

An increase in luxury brands was noted in Singapore with a trend of consumers trading up to premium brands. With higher disposable incomes, consumers were willing to spend on brands for status as well as for quality reasons. Affluent young consumers were the drivers of the fast growth of luxury brands in Singapore over the latter part of the review period.

Craft beers gain in popularity

Craft beers gained in popularity as consumers became more adventurous and willing to try new exotic flavours of beers. Microbreweries in Singapore introduced their own craft beer flavours which are manufactured in limited amounts. The first Singapore Craft Beer week was held in 2012, which witnessed the introduction of many new and innovative flavours by various microbreweries.

Food/drink/tobacco specialists enjoy volume growth

Food/drink/tobacco specialists grew in popularity over the review period. Consumers have sophisticated demands and food/drink/tobacco specialists offer a wide range of choice in terms of brands and types of alcoholic drinks. These specialists are able to offer professional advice when consumers make their decisions in purchasing alcoholic drinks.

Volume growth expected over the forecast period

Alcoholic drinks is anticipated to post positive volume growth over the forecast period. With a stable and positive economy expected in Singapore, consumers will enjoy increasing disposable incomes. The numbers of tourists are also projected to grow over the forecast period. Furthermore, social drinking will continue to increase, which will lead to volume growth in the on-trade. All these factors will lead to the positive growth of alcoholic drinks in Singapore over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Alcoholic Drinks in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Singapore?
  • What are the major brands in Singapore?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Volume growth posted by alcoholic drinks

Influx of luxury brands

Craft beers gain in popularity

Food/drink/tobacco specialists enjoy volume growth

Volume growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Female consumers are increasingly the target consumers

On-trade is still strong in Singapore

Luxury alcoholic drinks still small but growing

Key new product launches

  • Summary 1 Key New Product Developments 2013

Specialist retailers

  • Summary 2 Leading Specialist Retailers 2012

Market merger and acquisition activity

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 4 Selling Margin of a Typical Beer Brand 2012 – Tiger Beer
  • Table 5 Selling Margin of a Typical Wine Brand in 2012 – Penfolds Koonunga Hill
  • Table 6 Selling Margin of a Typical Spirits Brand in 2012 – Chivas Regal 12 YO

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 9 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 18 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 3 Research Sources

Alcoholic Drinks in Singapore - Company Profiles

Asia Pacific Breweries Ltd in Alcoholic Drinks (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Asia Pacific Breweries Ltd: Key Facts
  • Summary 5 Asia Pacific Breweries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Asia Pacific Breweries Ltd: Competitive Position 2012

Barefoot Brewing Co Pte Ltd in Alcoholic Drinks (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Barefoot Brewing Company Pte Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Cellarbration Pte Ltd in Alcoholic Drinks (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Cellarbration Pte Ltd: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Hock Tong Bee Pte Ltd in Alcoholic Drinks (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Hock Tong Bee Pte Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Hock Tong Bee Pte Ltd: Competitive Position 2012

Pacific Beverages Pte Ltd in Alcoholic Drinks (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Pacific Beverages Pte Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Pacific Beverages Pte Ltd: Competitive Position 2012

Beer in Singapore - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 13 Lager by Price Band 2012

CATEGORY DATA

  • Table 23 Sales of Beer by Category: Total Volume 2007-2012
  • Table 24 Sales of Beer by Category: Total Value 2007-2012
  • Table 25 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 26 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 27 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 28 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 29 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 30 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 31 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 32 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 33 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 34 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 35 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 36 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 37 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 38 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 39 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 40 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Cider/Perry in Singapore - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Cider/Perry: Total Volume 2007-2012
  • Table 44 Sales of Cider/Perry: Total Value 2007-2012
  • Table 45 Sales of Cider/Perry: % Total Volume Growth 2007-2012
  • Table 46 Sales of Cider/Perry: % Total Value Growth 2007-2012
  • Table 47 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
  • Table 48 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
  • Table 49 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 50 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 51 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
  • Table 52 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
  • Table 53 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
  • Table 54 Forecast Sales of Cider/Perry: Total Volume 2012-2017
  • Table 55 Forecast Sales of Cider/Perry: Total Value 2012-2017
  • Table 56 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 57 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017

RTDs/High-Strength Premixes in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
  • Table 59 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
  • Table 60 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
  • Table 61 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
  • Table 62 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
  • Table 63 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
  • Table 64 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 65 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 66 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 67 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 68 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
  • Table 69 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  • Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  • Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  • Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017

Spirits in Singapore - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka

Other blended Scotch whisky

Dark rum

White rum

Gin

  • Summary 14 Benchmark Brands 2012

CATEGORY DATA

  • Table 73 Sales of Spirits by Category: Total Volume 2007-2012
  • Table 74 Sales of Spirits by Category: Total Value 2007-2012
  • Table 75 Sales of Spirits by Category: % Total Volume Growth 2007-2012
  • Table 76 Sales of Spirits by Category: % Total Value Growth 2007-2012
  • Table 77 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
  • Table 78 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
  • Table 79 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 80 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 81 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
  • Table 82 Sales of White Rum by Price Platform: % Total Volume 2007-2012
  • Table 83 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
  • Table 84 Sales of Gin by Price Platform: % Total Volume 2007-2012
  • Table 85 Sales of Vodka by Price Platform: % Total Volume 2007-2012
  • Table 86 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
  • Table 87 GBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 88 NBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 89 LBN Brand Shares of Spirits: % Total Volume 2009-2012
  • Table 90 Production, Imports and Exports of Spirits: Total Volume 2006-2011
  • Table 91 Imports of Spirits by Country of Origin: Total Volume 2006-2011
  • Table 92 Imports of Spirits by Country of Origin: Total Value 2006-2011
  • Table 93 Exports of Spirits by Country of Destination: Total Volume 2006-2011
  • Table 94 Exports of Spirits by Country of Destination: Total Value 2006-2011
  • Table 95 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
  • Table 96 Production, Imports and Exports of Rum: Total Volume 2006-2011
  • Table 97 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
  • Table 98 Production, Imports and Exports of Gin: Total Volume 2006-2011
  • Table 99 Production, Imports and Exports of Vodka: Total Volume 2006-2011
  • Table 100 Forecast Sales of Spirits by Category: Total Volume 2012-2017
  • Table 101 Forecast Sales of Spirits by Category: Total Value 2012-2017
  • Table 102 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 103 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017

Wine in Singapore - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 104 Sales of Wine by Category: Total Volume 2007-2012
  • Table 105 Sales of Wine by Category: Total Value 2007-2012
  • Table 106 Sales of Wine by Category: % Total Volume Growth 2007-2012
  • Table 107 Sales of Wine by Category: % Total Value Growth 2007-2012
  • Table 108 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
  • Table 109 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
  • Table 110 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 111 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 112 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 113 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 114 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 115 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 116 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 117 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 118 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 119 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
  • Table 120 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
  • Table 121 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
  • Table 122 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 123 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 124 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
  • Table 125 GBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 126 NBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 127 LBN Brand Shares of Champagne: % Total Volume 2009-2012
  • Table 128 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 129 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 130 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
  • Table 131 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
  • Table 132 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
  • Table 133 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
  • Table 134 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
  • Table 135 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
  • Table 136 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
  • Table 137 Production, Imports and Exports of Wine: Total Volume 2006-2011
  • Table 138 Imports of Wine by Country of Origin: Total Volume 2006-2011
  • Table 139 Imports of Wine by Country of Origin: Total Value 2006-2011
  • Table 140 Exports of Wine by Country of Destination: Total Volume 2006-2011
  • Table 141 Exports of Wine by Country of Destination: Total Value 2006-2011
  • Table 142 Forecast Sales of Wine by Category: Total Volume 2012-2017
  • Table 143 Forecast Sales of Wine by Category: Total Value 2012-2017
  • Table 144 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 145 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Standard Lager
            • Domestic Standard Lager
            • Imported Standard Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Standard Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Standard Lager
            • Imported Economy Lager
        • Low/Non- Alcohol Beer
          • Low Alcohol Beer
          • Non-Alcoholic Beer
        • Stout
      • Cider/Perry
      • RTDs/High-Strength Premixes
        • High-Strength Premixes
        • RTDs
          • Malt-Based RTDs
          • Spirit-Based RTDs
          • Wine-Based RTDs
          • Other RTDs
      • Spirits
        • Brandy and Cognac
          • Brandy
          • Cognac
        • Liqueurs
          • Bitters
          • Cream-Based Liqueurs
          • Other Liqueurs
        • Rum
          • Dark Rum
          • White Rum
        • Tequila (and Mezcal)
        • Whiskies
          • Bourbon/Other US Whiskey
          • Canadian Whisky
          • Irish Whiskey
          • Japanese Whisky
          • Blended Scotch Whisky
            • Blended Malt Scotch Whisky
            • Other Blended Scotch Whisky
          • Single Malt Scotch Whisky
          • Other Whiskies
        • White Spirits
          • Gin
            • English Gin
            • Dutch Gin
          • Vodka
        • Other Spirits
          • Samsoo
      • Wine
        • Fortified Wine and Vermouth
          • Port/Oporto
          • Sherry
          • Vermouth
        • Non-Grape Wine
          • Sake
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Flavoured vs Non-flavoured Vodka
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Premium Sales Analysis
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price
    • Wine Quality Classification

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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