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Country Report

South Africa Flag Alcoholic Drinks in South Africa

| Pages: 85

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Alcoholic drinks in South Africa records stable volume growth in 2013

Despite increased pressure on consumers’ disposable incomes due to the poor economic climate, alcoholic drinks managed to remain steady in 2013, only reporting a slight dip in volume growth. Whilst categories such as malt-based RTDs curbed volume growth, this was counteracted by the performance of categories such as vodka, cream-based liqueurs and cider/perry. As alcohol is considered a non-essential or luxury item, some consumers traded down to cheaper alcoholic beverages, rather than dropping out of the category altogether.

Duty hikes and rising costs increase prices in 2013

Increased excise duties on alcoholic drinks, as well as the rising costs of raw materials, electricity and fuel, resulted in unit price increases within alcoholic drinks. These made such products more expensive, and some lower-income consumers had to reduce consumption or switch to cheaper alternatives. The government hopes that increased taxes will help its efforts to curb alcohol abuse.

The South African Breweries continues to lead alcoholic drinks in South Africa in 2013

The South African Breweries continued to enjoy its leading position within alcoholic drinks in South Africa in 2013, with a 63% share of total volume sales. Distell Group and United National Breweries fell into second and third positions respectively; however, they trailed well behind The South African Breweries. This company’s leading position can be attributed to its dominance in beer in South Africa, the biggest category within alcoholic drinks. United National Breweries falls in second position within beer and dominates dark beer in South Africa. Brandhouse Beverages led spirits in 2013, followed by Distell Group. Distell also led cider/perry in South Africa in 2013.

Leading supermarket retailers continue to expand their specialist liquor outlets in 2013

Specialist retailers continued to account for the vast majority of volume sales of alcoholic drinks in South Africa in 2013. However, whilst independent outlets used to be the only companies that operated within this channel, South Africa’s leading supermarket retailers have introduced their own brands, and are focusing on increasing the number of their specialist liquor stores. Spar Group’s Tops continues to expand, and these outlets are usually located next to one of the group’s Spar supermarkets. Shoprite Holdings’ Liquor Shop is a smaller chain, with outlets found attached to either a Shoprite or Checkers supermarket. Pick ‘n Pay Retailers has its own liquor stores located next to a number of its supermarkets. In May 2010 Woolworths introduced its Woolworths Wine & Spirits stores, which stand as separate concession stores within its Woolworths outlets. In more recent years, Massmart’s mixed retailers brand Game introduced Game Liquor concession stores.

Volume growth will be curbed by rising costs over the forecast period

Alcoholic drinks are expected to continue to experience constrained growth in both value and volume terms over the forecast period. It is doubtful that the economy will experience any dramatic improvement in this period due to a number of factors. Labour unrest is a problem that will not see a quick-fix solution, and thus GDP and the strength of the rand will continue to be repressed. This, coupled with the increasing costs of fuel, as well as power supply shortages (due to Eskom being unable to meet the demand for electricity), will mean that production will remain low and costs will rise. However, whilst consumer spending will remain constrained in this non-essential market, many will continue to find a way to purchase such products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Alcoholic Drinks in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in South Africa?
  • What are the major brands in South Africa?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in South Africa records stable volume growth in 2013

Duty hikes and rising costs increase prices in 2013

The South African Breweries continues to lead alcoholic drinks in South Africa in 2013

Leading supermarket retailers continue to expand their specialist liquor outlets in 2013

Volume growth will be curbed by rising costs over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic pressure continues to impact the performance of alcoholic drinks in South Africa

Premiumisation trend despite constrained disposable incomes

Supermarket retailers play an increased role in the distribution of alcoholic drinks in South Africa

Key new product launches

  • Summary 1 Key New Product Developments 2013

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
  • Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

MARKET INDICATORS

  • Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 11 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 20 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2013
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in South Africa - Company Profiles

Brandhouse Beverages (Pty) Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Brandhouse Beverages (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Brandhouse Beverages (Pty) Ltd: Competitive Position 2013

Douglas Green Bellingham (DGB) in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Douglas Green Bellingham (DGB) (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 DGB (Pty) Ltd: Competitive Position 2013

Edward Snell & Co Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Edward Snell & Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Edward Snell & Co Ltd: Competitive Position 2013

Halewood International Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Halewood International Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Halewood International Ltd: Competitive Position 2013

Omnia Wines in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Omnia Wines: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Omnia Wines: Competitive Position 2013

Spar Group Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Spar Group Ltd: Key Facts
  • Summary 14 Spar Group Ltd: Operational Indicators

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 15 Spar Group Ltd: Private Labels

COMPETITIVE POSITIONING

  • Summary 16 Spar Group Ltd: Competitive Position 2013

Beer in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 17 Lager by Price Band 2013
  • Table 25 Number of Breweries 2008-2013

CATEGORY DATA

  • Table 26 Sales of Beer by Category: Total Volume 2008-2013
  • Table 27 Sales of Beer by Category: Total Value 2008-2013
  • Table 28 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 29 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 31 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 34 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 35 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 36 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 37 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 38 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 39 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 40 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 41 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 42 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 43 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Cider/Perry in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Cider/Perry: Total Volume 2008-2013
  • Table 47 Sales of Cider/Perry: Total Value 2008-2013
  • Table 48 Sales of Cider/Perry: % Total Volume Growth 2008-2013
  • Table 49 Sales of Cider/Perry: % Total Value Growth 2008-2013
  • Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
  • Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
  • Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
  • Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
  • Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
  • Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
  • Table 58 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2012
  • Table 59 Imports of Cider/Perry by Country of Origin: Total Value 2007-2012
  • Table 60 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2012
  • Table 61 Exports of Cider/Perry by Country of Destination: Total Value 2007-2012
  • Table 62 Forecast Sales of Cider/Perry: Total Volume 2013-2018
  • Table 63 Forecast Sales of Cider/Perry: Total Value 2013-2018
  • Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018

RTDs/High-Strength Premixes in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 66 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
  • Table 67 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
  • Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
  • Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
  • Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
  • Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
  • Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 74 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 75 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 76 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
  • Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
  • Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
  • Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
  • Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018

Spirits in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch and dark and white rum whisky price band methodology

Based on benchmark brand being mid-priced:

Based on benchmark brand being economy:

Based on benchmark brand being premium:

Based on benchmark brand being super-premium:

  • Summary 18 Benchmark Brands 2013

CATEGORY DATA

  • Table 81 Sales of Spirits by Category: Total Volume 2008-2013
  • Table 82 Sales of Spirits by Category: Total Value 2008-2013
  • Table 83 Sales of Spirits by Category: % Total Volume Growth 2008-2013
  • Table 84 Sales of Spirits by Category: % Total Value Growth 2008-2013
  • Table 85 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
  • Table 86 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
  • Table 87 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 88 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 89 GBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 90 NBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 91 LBN Brand Shares of Spirits: % Total Volume 2010-2013
  • Table 92 Production, Imports and Exports of Spirits: Total Volume 2007-2012
  • Table 93 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2012
  • Table 94 Production, Imports and Exports of Rum: Total Volume 2007-2012
  • Table 95 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
  • Table 96 Production, Imports and Exports of Vodka: Total Volume 2007-2012
  • Table 97 Forecast Sales of Spirits by Category: Total Volume 2013-2018
  • Table 98 Forecast Sales of Spirits by Category: Total Value 2013-2018
  • Table 99 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 100 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018

Wine in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 101 Sales of Wine by Category: Total Volume 2008-2013
  • Table 102 Sales of Wine by Category: Total Value 2008-2013
  • Table 103 Sales of Wine by Category: % Total Volume Growth 2008-2013
  • Table 104 Sales of Wine by Category: % Total Value Growth 2008-2013
  • Table 105 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
  • Table 106 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
  • Table 107 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 108 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 109 Production, Imports and Exports of Wine: Total Volume 2007-2012
  • Table 110 Forecast Sales of Wine by Category: Total Volume 2013-2018
  • Table 111 Forecast Sales of Wine by Category: Total Value 2013-2018
  • Table 112 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 113 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Wiezen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Standard Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-Based RTDs
        • Spirit-Based RTDs
        • Wine-Based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-Based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Cane
        • Other Other Spirits
        • Schnapps
        • Other Distilled Beverages
    • Wine
      • Fortified Wine and Vermouth
        • Vermouth
        • Other Fortified Wine and Vermouth
      • Non-Grape Wine
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Flavoured vs Non-flavoured Vodka
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Premium Sales Analysis
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price
    • Wine Quality Classification
    • Ale By Type

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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