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Country Report

South Africa Flag Alcoholic Drinks in South Africa

| Pages: 90

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Economic uncertainty and higher tax impacts sales growth

Many consumers faced diminishing disposable income levels in 2015, as a result of higher fuel costs and inflation. This resulted in total volume growth slowing for overall alcoholic drinks in the year in comparison to 2014, particularly as the government increased taxation levels for most product areas. Total volume growth in 2015 was however in line with the review period CAGR, notably benefiting from growing tourist demand as a weakened rand made holidaying in South Africa more affordable for many visitors.

Ownership shifts set to shake up shares

There were two major shifts in ownership for leading alcoholic drinks players in 2015. Third-ranked Brandhouse Beverages underwent restructuring, becoming a wholly-owned subsidiary of Diageo with Namibia Breweries and Heineken relinquishing their interests in the company. At the end of the review period, Brandhouse Beverages continued to represent Heineken and Namibia Breweries' beer and cider/perry brands. However, these will be represented by a joint venture by Heineken and Namibia Breweries once a transition period is over in the forecast period. October 2015 meanwhile saw

Anheuser-Busch InBev announce the acquisition of leading player South African Breweries' owner SABMiller on a global basis. This acquisition is yet to be cleared in South Africa but could well result in a new leader for alcoholic drinks in GBO terms in the forecast period.

Leading players benefit from economies of scale and compete on price

South African Breweries dominates overall sales of alcoholic drinks, due mainly to its established dominance in beer. Distell meanwhile ranks second, while Brandhouse Beverages is third. All three of these players meanwhile further gained share in 2015 over the previous year. This was thanks to their strong economies of scale, enabling effective price competition, while they also benefit from offering premium brands that appeal to more affluent consumers. Smaller players meanwhile struggled as a result of increased consumer price-sensitivity, with "others" thus seeing a sharp drop in total volume share.

Market Liquors shakes up food/drink/tobacco specialists

Food/drink/tobacco specialists remains the dominant off-trade channel in alcoholic drinks and in 2015 succeeded in maintaining a stable off-trade volume share for the first year of the review period. This was chiefly thanks to the emergence of Market Liquors, which was launched in 2012 and benefits from combining low prices with strong service and female-friendly stores. This chain is however increasing the level of price competition within food/drink/tobacco specialists, with the channel thus losing off-trade value share in 2015 as the use of price promotions increased across all major chains.

Rising economic confidence likely to support stronger forecast period growth

South Africa is expected to see a stronger economic performance in the forecast period, with this encouraging stronger spending on alcoholic drinks. All product areas are expected to benefit from this trend, with low-income consumers better able to afford alcoholic drinks and mid- to high-income consumers likely to trade up. Sales growth could however be threatened by ongoing rises in taxation levels and stricter government controls on alcoholic drinks. The government has notably proposed an increase in the minimum drinking age and tighter controls on advertising and sponsorship.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Alcoholic Drinks in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in South Africa?
  • What are the major brands in South Africa?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty and higher tax impacts sales growth

Ownership shifts set to shake up shares

Leading players benefit from economies of scale and compete on price

Market Liquors shakes up food/drink/tobacco specialists

Rising economic confidence likely to support stronger forecast period growth

KEY TRENDS AND DEVELOPMENTS

Declining disposable income levels impact low-income consumer spending

Market Liquors increases price competition within food/drink/tobacco specialists

Mergers and acquisitions set to shake up shares in forecast period

Key new product launches

  • Summary 1 Key New Product Developments 2015

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2010-2015

TAXATION AND DUTY LEVIES

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 9 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in South Africa - Company Profiles

Brandhouse Beverages (Pty) Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Brandhouse Beverages (Pty) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Brandhouse Beverages (Pty) Ltd: Competitive Position 2015

Distell Group Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Distell Group Ltd: Key Facts
  • Summary 6 Distell Group Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Distell Group Ltd: Competitive Position 2015

KWV International (Pty) Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 KWV International (Pty) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 9 KWV International (Pty) Ltd: Competitive Position 2015

South African Breweries Ltd, The in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 South African Breweries Ltd, The: Key Facts

COMPETITIVE POSITIONING

  • Summary 11 South African Breweries Ltd, The: Competitive Position 2015

Beer in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 12 Lager by Price Band 2015
  • Table 23 Number of Breweries 2010-2015

CATEGORY DATA

  • Table 24 Sales of Beer by Category: Total Volume 2010-2015
  • Table 25 Sales of Beer by Category: Total Value 2010-2015
  • Table 26 Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 27 Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 29 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 32 GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 33 NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 34 LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 35 Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 36 Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 37 Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 38 Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 39 Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 40 Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 41 Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Cider/Perry in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Cider/Perry: Total Volume 2010-2015
  • Table 45 Sales of Cider/Perry: Total Value 2010-2015
  • Table 46 Sales of Cider/Perry: % Total Volume Growth 2010-2015
  • Table 47 Sales of Cider/Perry: % Total Value Growth 2010-2015
  • Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
  • Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
  • Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
  • Table 55 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
  • Table 56 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
  • Table 57 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
  • Table 58 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
  • Table 59 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
  • Table 60 Forecast Sales of Cider/Perry: Total Volume 2015-2020
  • Table 61 Forecast Sales of Cider/Perry: Total Value 2015-2020
  • Table 62 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
  • Table 63 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020

RTDs/High-Strength Premixes in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 64 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
  • Table 65 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
  • Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
  • Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
  • Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
  • Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
  • Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 72 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 73 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 74 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
  • Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
  • Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
  • Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
  • Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020

Spirits in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 13 Benchmark Brands 2015

CATEGORY DATA

  • Table 79 Sales of Spirits by Category: Total Volume 2010-2015
  • Table 80 Sales of Spirits by Category: Total Value 2010-2015
  • Table 81 Sales of Spirits by Category: % Total Volume Growth 2010-2015
  • Table 82 Sales of Spirits by Category: % Total Value Growth 2010-2015
  • Table 83 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
  • Table 84 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
  • Table 85 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 86 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 87 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
  • Table 88 Sales of White Rum by Price Platform: % Total Volume 2010-2015
  • Table 89 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
  • Table 90 Sales of English Gin by Price Platform: % Total Volume 2010-2015
  • Table 91 Sales of Vodka by Price Platform: % Total Volume 2010-2015
  • Table 92 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
  • Table 93 GBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 94 NBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 95 LBN Brand Shares of Spirits: % Total Volume 2012-2015
  • Table 96 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 97 Production, Imports and Exports of Rum: Total Volume 2009-2014
  • Table 98 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
  • Table 99 Production, Imports and Exports of Gin: Total Volume 2009-2014
  • Table 100 Production, Imports and Exports of Vodka: Total Volume 2009-2014
  • Table 101 Forecast Sales of Spirits by Category: Total Volume 2015-2020
  • Table 102 Forecast Sales of Spirits by Category: Total Value 2015-2020
  • Table 103 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 104 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Wine in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 105 Sales of Wine by Category: Total Volume 2010-2015
  • Table 106 Sales of Wine by Category: Total Value 2010-2015
  • Table 107 Sales of Wine by Category: % Total Volume Growth 2010-2015
  • Table 108 Sales of Wine by Category: % Total Value Growth 2010-2015
  • Table 109 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
  • Table 110 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
  • Table 111 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 112 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 113 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 114 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 115 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 116 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 117 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 118 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 119 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 120 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 121 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 122 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
  • Table 123 GBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 124 NBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 125 LBN Brand Shares of Champagne: % Total Volume 2012-2015
  • Table 126 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 127 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 128 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
  • Table 129 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 130 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 131 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
  • Table 132 Production, Imports and Exports of Wine: Total Volume 2009-2014
  • Table 133 Imports of Wine by Country of Origin: Total Volume 2009-2014
  • Table 134 Imports of Wine by Country of Origin: Total Value 2009-2014
  • Table 135 Exports of Wine by Country of Destination: Total Volume 2009-2014
  • Table 136 Exports of Wine by Country of Destination: Total Value 2009-2014
  • Table 137 Forecast Sales of Wine by Category: Total Volume 2015-2020
  • Table 138 Forecast Sales of Wine by Category: Total Value 2015-2020
  • Table 139 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 140 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Weizen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-based RTDs
        • Spirit-based RTDs
        • Wine-based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Cane
        • Other Other Spirits
        • Schnapps
        • Other Distilled Beverages
    • Wine
      • Fortified Wine and Vermouth
        • Port
        • Sherry
        • Vermouth
        • Other Fortified Wine
      • Non-Grape Wine
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Ale By Type
    • Exports by Country - Value
    • Exports by Country - Volume
    • Flavoured vs Non-flavoured Vodka
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Premium Sales Analysis
    • Pricing
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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