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Country Report

South Africa Flag Alcoholic Drinks in South Africa

| Pages: 106

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Alcoholic drinks sales record steady performance in 2012

Total volume sales for alcoholic drinks experienced steady growth in 2012, showing an improvement in growth in comparison to the previous year. Alcoholic drinks recorded double digit value growth, as a result of growing volume sales as well as rising unit prices. Whilst alcohol is considered a “non-essential” or luxury item, consumers may trade down to cheaper alcoholic beverages rather than dropping out of the category altogether.

Duty hikes and rising costs boost prices in 2012

Increased excise duties on alcoholic drinks, as well as rising costs of raw materials, electricity and fuel, all resulted in unit price increases within alcoholic drinks. This makes the products more expensive, and some lower-income consumers may have to reduce consumption or switch to cheaper alternatives. The government hopes that increased taxes will help its efforts to curb alcohol abuse.

South African Breweries Ltd continues to lead South African alcoholic drinks in 2012

South African Breweries Ltd continued to enjoy its leading position within South African alcoholic drinks, with 63% of total volume sales in 2012. However, it is experiencing increased competition from Brandhouse Beverages. Its Sedibeng brewery, opened in March 2010, means that previously imported beer brands are now brewed locally and are encroaching on South African Breweries Ltd’s leadership within domestic premium lager. Distell Group, another local player, held third position overall with its leadership of cider/ perry and wine.

Leading supermarket retailers continue to expand their specialist liquor outlets in 2012

Specialist retailers continued to account for the vast majority of alcoholic drinks volume sales in South Africa. However, while these chained outlets used to be companies that operated solely within this market, South Africa’s leading supermarket retailers have introduced their own brands and are focusing on increasing the outlet numbers of their specialist liquor stores. Spar Groups’ Tops is rapidly expanding and is usually located next to one of the group’s Spar supermarkets. Shoprite Holdings’ Liquor Shop is a smaller chain, found attached to either a Shoprite or Checkers supermarket. Pick ‘n Pay Retailers has its own liquor stores located next to a number of its supermarket outlets. In May 2010 Woolworths introduced their Woolworths Wine & Spirit stores, which stand as separate concession stores within their Woolworths outlets.

Strong volume sales should continue over the forecast period

During the review period South Africa experienced single digit volume growth and double digit value growth due to increased unit prices during the economic downturn. Volume growth should remain stable, showing consistent development over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Alcoholic Drinks in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in South Africa?
  • What are the major brands in South Africa?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks sales record steady performance in 2012

Duty hikes and rising costs boost prices in 2012

South African Breweries Ltd continues to lead South African alcoholic drinks in 2012

Leading supermarket retailers continue to expand their specialist liquor outlets in 2012

Strong volume sales should continue over the forecast period

KEY TRENDS AND DEVELOPMENTS

Duty hikes and rising costs boost prices in 2012

Competition between South African Breweries Ltd and Brandhouse Beverages continues in 2012

Key new product launches

  • Summary 1 Key New Product Developments 2011-2012

Specialist retailers

  • Summary 2 Leading Specialist Retailers 2012

Market merger and acquisition activity

  • Summary 3 Merger and Acquisition Activity 2011-2012
  • Summary 4 Speculated Merger and Acquisition Activity 2012-2013

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
  • Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
  • Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
  • Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 12 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Alcoholic Drinks in South Africa - Company Profiles

Brandhouse Beverages (Pty) Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Brandhouse Beverages (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Brandhouse Beverages (Pty) Ltd: Competitive Position 2012

DGB (Pty) Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 DGB (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 DGB (Pty) Ltd: Competitive Position 2012

Edward Snell & Co Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Edward Snell & Co Ltd: Key Facts
  • Summary 11 Edward Snell & Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Edward Snell & Co Ltd: Competitive Position 2012

Halewood International Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Halewood International Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Halewood International Ltd: Competitive Position 2012

Omnia Wines in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Omnia Wines: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 16 Omnia Wines: Competitive Position 2012

Spar Group Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 17 Spar Group Ltd: Key Facts
  • Summary 18 Spar Group Ltd: Operational Indicators

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 19 Spar Group Ltd: Private Labels

COMPETITIVE POSITIONING

  • Summary 20 Spar Group Ltd: Competitive Position 2012

Beer in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 21 Lager by Price Band 2012
  • Table 26 Number of Breweries 2007-2012

CATEGORY DATA

  • Table 27 Sales of Beer by Category: Total Volume 2007-2012
  • Table 28 Sales of Beer by Category: Total Value 2007-2012
  • Table 29 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 30 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 31 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 32 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 33 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 34 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 35 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 36 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 37 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 38 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 39 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 40 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 41 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 42 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 43 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 44 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Cider/Perry in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Cider/Perry: Total Volume 2007-2012
  • Table 48 Sales of Cider/Perry: Total Value 2007-2012
  • Table 49 Sales of Cider/Perry: % Total Volume Growth 2007-2012
  • Table 50 Sales of Cider/Perry: % Total Value Growth 2007-2012
  • Table 51 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
  • Table 52 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
  • Table 53 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 54 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 55 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
  • Table 56 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
  • Table 57 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
  • Table 58 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
  • Table 59 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
  • Table 60 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
  • Table 61 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
  • Table 62 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
  • Table 63 Forecast Sales of Cider/Perry: Total Volume 2012-2017
  • Table 64 Forecast Sales of Cider/Perry: Total Value 2012-2017
  • Table 65 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 66 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017

RTDs/High-Strength Premixes in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 67 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
  • Table 68 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
  • Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
  • Table 70 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
  • Table 71 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
  • Table 72 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
  • Table 73 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 74 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 75 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 76 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 77 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
  • Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  • Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  • Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  • Table 81 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017

Spirits in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky and dark and white rum price band methodology

  • Summary 22 Benchmark Brands 2012

CATEGORY DATA

  • Table 82 Sales of Spirits by Category: Total Volume 2007-2012
  • Table 83 Sales of Spirits by Category: Total Value 2007-2012
  • Table 84 Sales of Spirits by Category: % Total Volume Growth 2007-2012
  • Table 85 Sales of Spirits by Category: % Total Value Growth 2007-2012
  • Table 86 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
  • Table 87 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
  • Table 88 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 89 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 90 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
  • Table 91 Sales of White Rum by Price Platform: % Total Volume 2007-2012
  • Table 92 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
  • Table 93 Sales of Gin by Price Platform: % Total Volume 2007-2012
  • Table 94 Sales of Vodka by Price Platform: % Total Volume 2007-2012
  • Table 95 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
  • Table 96 GBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 97 NBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 98 LBN Brand Shares of Spirits: % Total Volume 2009-2012
  • Table 99 Production, Imports and Exports of Spirits: Total Volume 2006-2011
  • Table 100 Imports of Spirits by Country of Origin: Total Volume 2006-2011
  • Table 101 Imports of Spirits by Country of Origin: Total Value 2006-2011
  • Table 102 Exports of Spirits by Country of Destination: Total Volume 2006-2011
  • Table 103 Exports of Spirits by Country of Destination: Total Value 2006-2011
  • Table 104 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
  • Table 105 Production, Imports and Exports of Liqueurs: Total Volume 2006-2011
  • Table 106 Production, Imports and Exports of Rum: Total Volume 2006-2011
  • Table 107 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
  • Table 108 Production, Imports and Exports of Gin: Total Volume 2006-2011
  • Table 109 Production, Imports and Exports of Vodka: Total Volume 2006-2011
  • Table 110 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
  • Table 111 Forecast Sales of Spirits by Category: Total Volume 2012-2017
  • Table 112 Forecast Sales of Spirits by Category: Total Value 2012-2017
  • Table 113 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 114 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017

Wine in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 115 Sales of Wine by Category: Total Volume 2007-2012
  • Table 116 Sales of Wine by Category: Total Value 2007-2012
  • Table 117 Sales of Wine by Category: % Total Volume Growth 2007-2012
  • Table 118 Sales of Wine by Category: % Total Value Growth 2007-2012
  • Table 119 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
  • Table 120 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
  • Table 121 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 122 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 123 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 124 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 125 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 126 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 127 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 128 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 129 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 130 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
  • Table 131 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
  • Table 132 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
  • Table 133 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 134 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 135 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
  • Table 136 GBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 137 NBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 138 LBN Brand Shares of Champagne: % Total Volume 2009-2012
  • Table 139 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 140 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 141 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
  • Table 142 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
  • Table 143 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
  • Table 144 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
  • Table 145 Production, Imports and Exports of Wine: Total Volume 2006-2011
  • Table 146 Imports of Wine by Country of Origin: Total Volume 2006-2011
  • Table 147 Imports of Wine by Country of Origin: Total Value 2006-2011
  • Table 148 Exports of Wine by Country of Destination: Total Volume 2006-2011
  • Table 149 Exports of Wine by Country of Destination: Total Value 2006-2011
  • Table 150 Forecast Sales of Wine by Category: Total Volume 2012-2017
  • Table 151 Forecast Sales of Wine by Category: Total Value 2012-2017
  • Table 152 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 153 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum Beer
      • Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Standard Lager
          • Domestic Standard Lager
          • Imported Standard Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Standard Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Standard Lager
          • Imported Economy Lager
      • Low/Non- Alcohol Beer
        • Low Alcohol Beer
        • Non-Alcoholic Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-Based RTDs
        • Spirit-Based RTDs
        • Wine-Based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-Based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Cane
        • Spirit Aperitif (Schnapps)
        • Spirit Aperitif (Shooters)
        • Other Distilled Beverages
    • Wine
      • Fortified Wine and Vermouth
        • Vermouth
        • Other Fortified Wine and Vermouth
      • Non-Grape Wine
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Flavoured vs Non-flavoured Vodka
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Premium Sales Analysis
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price
    • Wine Quality Classification

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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