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Country Report

South Africa Flag Alcoholic Drinks in South Africa

| Pages: 90

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Alcoholic drinks achieves conservative volume growth in South Africa

The alcoholic drinks market in South Africa achieved conservative total volume growth in 2014; however, this was an improvement on the previous year. This was due to the slight improvement in the growth of beer, the biggest category within alcoholic drinks in total volume terms. Sales remained fairly stable during the course of the year, and peaked during the December festive season. The weakening rand resulted in South Africa being a popular tourist destination, stimulating sales growth during the summer months.

Flavour innovation takes hold across a number of categories within alcoholic drinks

Innovation is key to stimulating consumers’ interest within alcoholic drinks, thus driving volume growth. However, with the current economic climate being at a low, with rising costs of raw materials, electricity and fuel, not to mention rises in excise duties, many manufacturers chose to capitalise on the strength of existing brands when it came to innovation. Within beer the launch of Castle Lite Lime was seen, expanding the new flavoured/mixed lager category. Within cider Distell Group’s Savanna Angry Lemon was launched, and within spirits there were a number of vodka brands which increased their flavoured vodka offerings during the course of the review period.

The South African Breweries continues to lead alcoholic drinks in South Africa

The South African Breweries continued to enjoy the leading position within alcoholic drinks in South Africa in 2014, with a 65% share of total volume sales. Distell Group and Brandhouse Beverages held second and third positions respectively; however, they trailed well behind The South African Breweries. This company’s leading position can be attributed to its dominance of beer in South Africa, the biggest category within alcoholic drinks. Distell Group has a strong presence in spirits, wine and cider, whereas Brandhouse Beverages has a strong presence in spirits and beer.

The leading supermarket retailers continue to expand their specialist liquor outlets

Specialist retailers continued to account for the vast majority of volume sales of alcoholic drinks in South Africa in 2014. However, whilst independent outlets used to be the only companies operating within this channel, South Africa’s leading supermarket retailers have now introduced their own brands, and are focusing on increasing the number of their specialist liquor stores. Spar Group’s Spar Tops continues to expand, and these outlets are usually located next to one of the group’s Spar supermarkets. Liquor Shop from Shoprite Holdings is a smaller chain, with outlets found attached to either a Shoprite or Checkers supermarket. Pick n Pay has its own liquor stores located next to a number of its supermarkets. In May 2010 Woolworths introduced its Woolworths Wine & Spirits stores, which stand as separate concession stores within its Woolworths outlets. In more recent years, Massmart’s mixed retailers brand Game introduced Game Liquor concession stores.

Volume growth will be curbed by rising costs over the forecast period

Volume growth will continue to be on the low side over the forecast period, as rising costs in terms of both raw materials as well as excise duties will continue to push up prices over the forecast period. Labour unrest is a problem that will not see a quick-fix solution, and thus GDP and the strength of the rand will continue to be repressed. This, coupled with the increasing costs of fuel, as well as power supply shortages (due to Eskom being unable to meet the demand for electricity), mean that production will be interrupted, again contributing to price increases and reduced consumer spending within the market over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Alcoholic Drinks in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in South Africa?
  • What are the major brands in South Africa?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks achieves conservative volume growth in South Africa

Flavour innovation takes hold across a number of categories within alcoholic drinks

The South African Breweries continues to lead alcoholic drinks in South Africa

The leading supermarket retailers continue to expand their specialist liquor outlets

Volume growth will be curbed by rising costs over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic pressure continues to impact the performance of alcoholic drinks in South Africa

Premiumisation trend despite constrained disposable incomes

Supermarket retailers play an increased role in the distribution of alcoholic drinks in South Africa

Key new product launches

  • Summary 1 Key New Product Developments 2014

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

MARKET INDICATORS

  • Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 8 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 17 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in South Africa - Company Profiles

Brandhouse Beverages (Pty) Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Brandhouse Beverages (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Brandhouse Beverages (Pty) Ltd: Competitive Position 2014

DGB (Pty) Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 DGB (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 DGB (Pty) Ltd: Competitive Position 2014

Edward Snell & Co Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Edward Snell & Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Edward Snell & Co Ltd: Competitive Position 2014

Halewood International Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Halewood International Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Halewood International Ltd: Competitive Position 2014

Beer in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 11 Lager by Price Band 2014
  • Table 22 Number of Breweries 2009-2014

CATEGORY DATA

  • Table 23 Sales of Beer by Category: Total Volume 2009-2014
  • Table 24 Sales of Beer by Category: Total Value 2009-2014
  • Table 25 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 26 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 28 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 31 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 32 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 33 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 34 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 35 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 36 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 37 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 38 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 39 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 40 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Cider/Perry in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Cider/Perry: Total Volume 2009-2014
  • Table 44 Sales of Cider/Perry: Total Value 2009-2014
  • Table 45 Sales of Cider/Perry: % Total Volume Growth 2009-2014
  • Table 46 Sales of Cider/Perry: % Total Value Growth 2009-2014
  • Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
  • Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
  • Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
  • Table 52 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
  • Table 53 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
  • Table 54 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
  • Table 55 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
  • Table 56 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
  • Table 57 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
  • Table 58 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013
  • Table 59 Forecast Sales of Cider/Perry: Total Volume 2014-2019
  • Table 60 Forecast Sales of Cider/Perry: Total Value 2014-2019
  • Table 61 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
  • Table 62 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019

RTDs/High-Strength Premixes in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 63 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
  • Table 64 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
  • Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
  • Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
  • Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
  • Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
  • Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 71 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  • Table 72 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  • Table 73 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
  • Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
  • Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
  • Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
  • Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019

Spirits in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 12 Benchmark Brands 2014

CATEGORY DATA

  • Table 78 Sales of Spirits by Category: Total Volume 2009-2014
  • Table 79 Sales of Spirits by Category: Total Value 2009-2014
  • Table 80 Sales of Spirits by Category: % Total Volume Growth 2009-2014
  • Table 81 Sales of Spirits by Category: % Total Value Growth 2009-2014
  • Table 82 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
  • Table 83 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
  • Table 84 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 85 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 86 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
  • Table 87 Sales of White Rum by Price Platform: % Total Volume 2009-2014
  • Table 88 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
  • Table 89 Sales of Gin by Price Platform: % Total Volume 2009-2014
  • Table 90 Sales of Vodka by Price Platform: % Total Volume 2009-2014
  • Table 91 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
  • Table 92 GBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 93 NBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 94 LBN Brand Shares of Spirits: % Total Volume 2011-2014
  • Table 95 Imports of Spirits by Country of Origin: Total Volume 2008-2013
  • Table 96 Imports of Spirits by Country of Origin: Total Value 2008-2013
  • Table 97 Exports of Spirits by Country of Destination: Total Volume 2008-2013
  • Table 98 Exports of Spirits by Country of Destination: Total Value 2008-2013
  • Table 99 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
  • Table 100 Production, Imports and Exports of Rum: Total Volume 2008-2013
  • Table 101 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
  • Table 102 Production, Imports and Exports of Gin: Total Volume 2008-2013
  • Table 103 Production, Imports and Exports of Vodka: Total Volume 2008-2013
  • Table 104 Forecast Sales of Spirits by Category: Total Volume 2014-2019
  • Table 105 Forecast Sales of Spirits by Category: Total Value 2014-2019
  • Table 106 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 107 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019

Wine in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 108 Sales of Wine by Category: Total Volume 2009-2014
  • Table 109 Sales of Wine by Category: Total Value 2009-2014
  • Table 110 Sales of Wine by Category: % Total Volume Growth 2009-2014
  • Table 111 Sales of Wine by Category: % Total Value Growth 2009-2014
  • Table 112 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
  • Table 113 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
  • Table 114 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 115 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 116 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 117 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 118 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 119 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 120 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 121 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 122 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 123 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 124 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 125 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
  • Table 126 GBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 127 NBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 128 LBN Brand Shares of Champagne: % Total Volume 2011-2014
  • Table 129 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 130 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 131 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
  • Table 132 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 133 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 134 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
  • Table 135 Production, Imports and Exports of Wine: Total Volume 2008-2013
  • Table 136 Imports of Wine by Country of Origin: Total Volume 2008-2013
  • Table 137 Imports of Wine by Country of Origin: Total Value 2008-2013
  • Table 138 Exports of Wine by Country of Destination: Total Volume 2008-2013
  • Table 139 Exports of Wine by Country of Destination: Total Value 2008-2013
  • Table 140 Forecast Sales of Wine by Category: Total Volume 2014-2019
  • Table 141 Forecast Sales of Wine by Category: Total Value 2014-2019
  • Table 142 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 143 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Weizen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-based RTDs
        • Spirit-based RTDs
        • Wine-based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Cane
        • Other Other Spirits
        • Schnapps
        • Other Distilled Beverages
    • Wine
      • Fortified Wine and Vermouth
        • Port
        • Sherry
        • Vermouth
      • Non-Grape Wine
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Ale By Type
    • Exports by Country - Value
    • Exports by Country - Volume
    • Flavoured vs Non-flavoured Vodka
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Premium Sales Analysis
    • Pricing
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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