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Country Report

Sweden Flag Alcoholic Drinks in Sweden

| Pages: 102

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Total volume sales rise slightly in 2015

Alcoholic drinks in Sweden posted a modest increase in total volume sales in 2015, with this being a better performance than the flat CAGR of the review period. Sales were boosted mainly by spirits and RTDs/high-strength premixes, while wine and beer sales had a weaker impact on growth and cider/perry continued to suffer a sharp drop in sales. The rising number of Swedes of legal purchasing age clearly contributed to increasing sales of alcoholic drinks, even though according to trade sources today’s young Swedes tend to drink less alcohol, while there is also a growing Muslim population in the country, with Muslims usually refraining from drinking any alcohol at all.

Excise duty hikes and premiumisation trend boost unit prices

Average unit price in alcoholic drinks rose more in current terms in 2015 than in 2013 or 2014. One of the key reasons for this was an excise duty hike. Sweden is notorious for its high taxation, particularly on alcoholic drinks, which clearly boosts border trade, private imports and smuggling. Another clear key trend contributing to increasing unit prices was premiumisation in certain categories. Premiumisation was clearly visible in beer, where even more Swedes opted to buy beer at Systembolaget (the state-owned specialist drinks store) instead of in regular off-trade outlets. The premiumisation trend was also reflected in increasing sales of super premium dark rum and English gin. Swedes also tended to buy more expensive sparkling wine instead of cheaper still light grape wine.

The clear market leaders are companies with a focus on beer

The clear market leader in 2015 in terms of volume sales remained Carlsberg Sverige, followed by Spendrups Bryggeri. Carlsberg Sverige, a subsidiary of the Danish Carlsberg Group, and the Swedish family company Spendrups Bryggeri both focus on beer. Beer volume sales are clearly much higher than those of wine and spirits, which is naturally an advantage for these two manufacturers. In wine and spirits, the leading players remained Oenoforos and Altia Sweden, respectively.

Systembolaget dominates off-trade distribution

Alcoholic drinks with an ABV of over 3.5% can only be sold by state-owned monopoly retailer Systembolaget, a food/drink/tobacco specialist. However, it should be noted that online sales of alcoholic drinks are possible from other EU countries if the goods are sent to the buyer’s address and Swedish excise taxes and VAT are paid. It is possible that changes to legislation will be seen over the forecast period, for example banning sales from other EU countries and thus leaving no online competitors to Systembolaget.

Value growth to outperform volume growth over the forecast period

Over the forecast period alcoholic drinks in Sweden is set to see total value growth at constant 2015 prices outpace total volume growth. Volume sales will be boosted by the increasing population of legal purchasing age, while value sales will be boosted by the premiumisation trend and potential excise duty hikes. There will likely be continued interest in microbreweries’ speciality handcrafted products, premium and super premium-positioned spirits and sparkling wine.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Sweden for free:

The Alcoholic Drinks in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Sweden?
  • What are the major brands in Sweden?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

Total volume sales rise slightly in 2015

Excise duty hikes and premiumisation trend boost unit prices

The clear market leaders are companies with a focus on beer

Systembolaget dominates off-trade distribution

Value growth to outperform volume growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Growing GDP helps to boost consumption

High excise taxes boost private imports and smuggling

Systembolaget leads the off-trade but is being threatened by internet sales

Key new product launches

  • Summary 1 Key New Product Developments 2015

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 2 Selling Margin of a Typical Beer Brand in a Retail Channel Which Does Not Use Wholesalers 2015
  • Table 3 Selling Margin of a Typical Wine Brand in a Retail Channel Which Uses Wholesalers 2015
  • Table 4 Selling Margin of a Typical Spirits Brand in a Retail Channel Which Does Not Use Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 7 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 15 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 16 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 3 Research Sources

Alcoholic Drinks in Sweden - Company Profiles

Altia Sweden AB in Alcoholic Drinks (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Altia Sweden AB: Key Facts
  • Summary 5 Altia Sweden AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Altia Sweden AB: Competitive Position 2015

Oenoforos AB in Alcoholic Drinks (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Oenoforos AB: Key Facts
  • Summary 8 Oenoforos AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Oenoforos AB: Competitive Position 2015

Spendrups Bryggeri AB in Alcoholic Drinks (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Spendrups Bryggeri AB: Key Facts
  • Summary 11 Spendrups Bryggeri AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 12 Spendrups Bryggeri AB: Competitive Position 2015

Systembolaget AB in Alcoholic Drinks (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Systembolaget AB: Key Facts
  • Summary 14 Systembolaget AB: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 1 Systembolaget AB: Systembolaget in Malmö

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 15 Systembolaget AB: Competitive Position 2015

Beer in Sweden - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 16 Lager by Price Band 2015
  • Table 21 Number of Breweries 2010-2015

CATEGORY DATA

  • Table 22 Sales of Beer by Category: Total Volume 2010-2015
  • Table 23 Sales of Beer by Category: Total Value 2010-2015
  • Table 24 Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 25 Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 26 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 27 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 28 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 29 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 30 GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 31 NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 32 LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 33 Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 34 Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 35 Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 36 Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 37 Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 38 Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 39 Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Cider/Perry in Sweden - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 42 Sales of Cider/Perry: Total Volume 2010-2015
  • Table 43 Sales of Cider/Perry: Total Value 2010-2015
  • Table 44 Sales of Cider/Perry: % Total Volume Growth 2010-2015
  • Table 45 Sales of Cider/Perry: % Total Value Growth 2010-2015
  • Table 46 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
  • Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
  • Table 48 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 50 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 51 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 52 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
  • Table 53 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
  • Table 54 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
  • Table 55 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
  • Table 56 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
  • Table 57 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
  • Table 58 Forecast Sales of Cider/Perry: Total Volume 2015-2020
  • Table 59 Forecast Sales of Cider/Perry: Total Value 2015-2020
  • Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
  • Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020

RTDs/High-Strength Premixes in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
  • Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
  • Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
  • Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
  • Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
  • Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
  • Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 70 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 71 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 72 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
  • Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
  • Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
  • Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
  • Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020

Spirits in Sweden - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 17 Benchmark Brands 2015

CATEGORY DATA

  • Table 77 Sales of Spirits by Category: Total Volume 2010-2015
  • Table 78 Sales of Spirits by Category: Total Value 2010-2015
  • Table 79 Sales of Spirits by Category: % Total Volume Growth 2010-2015
  • Table 80 Sales of Spirits by Category: % Total Value Growth 2010-2015
  • Table 81 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
  • Table 82 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
  • Table 83 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 84 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 85 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
  • Table 86 Sales of White Rum by Price Platform: % Total Volume 2010-2015
  • Table 87 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
  • Table 88 Sales of English Gin by Price Platform: % Total Volume 2010-2015
  • Table 89 Sales of Vodka by Price Platform: % Total Volume 2010-2015
  • Table 90 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
  • Table 91 GBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 92 NBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 93 LBN Brand Shares of Spirits: % Total Volume 2012-2015
  • Table 94 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 95 Production, Imports and Exports of Rum: Total Volume 2009-2014
  • Table 96 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
  • Table 97 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
  • Table 98 Production, Imports and Exports of Gin: Total Volume 2009-2014
  • Table 99 Production, Imports and Exports of Vodka: Total Volume 2009-2014
  • Table 100 Forecast Sales of Spirits by Category: Total Volume 2015-2020
  • Table 101 Forecast Sales of Spirits by Category: Total Value 2015-2020
  • Table 102 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 103 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Wine in Sweden - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 104 Sales of Wine by Category: Total Volume 2010-2015
  • Table 105 Sales of Wine by Category: Total Value 2010-2015
  • Table 106 Sales of Wine by Category: % Total Volume Growth 2010-2015
  • Table 107 Sales of Wine by Category: % Total Value Growth 2010-2015
  • Table 108 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
  • Table 109 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
  • Table 110 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 111 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 112 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 113 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 114 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 115 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 116 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 117 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 118 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 119 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 120 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 121 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
  • Table 122 GBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 123 NBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 124 LBN Brand Shares of Champagne: % Total Volume 2012-2015
  • Table 125 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 126 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 127 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
  • Table 128 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 129 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 130 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
  • Table 131 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 132 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 133 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
  • Table 134 Production, Imports and Exports of Wine: Total Volume 2009-2014
  • Table 135 Imports of Wine by Country of Origin: Total Volume 2009-2014
  • Table 136 Imports of Wine by Country of Origin: Total Value 2009-2014
  • Table 137 Exports of Wine by Country of Destination: Total Volume 2009-2014
  • Table 138 Exports of Wine by Country of Destination: Total Value 2009-2014
  • Table 139 Forecast Sales of Wine by Category: Total Volume 2015-2020
  • Table 140 Forecast Sales of Wine by Category: Total Value 2015-2020
  • Table 141 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 142 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Weizen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-based RTDs
        • Spirit-based RTDs
        • Wine-based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Akvavit/Aquavit
        • Aniseed-Flavoured Spirits
        • Calvados
        • Grappa
        • Punsch
        • Other Distilled Beverages
    • Wine
      • Fortified Wine and Vermouth
        • Port
        • Sherry
        • Vermouth
        • Other Fortified Wine
      • Non-Grape Wine
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Ale By Type
    • Exports by Country - Value
    • Exports by Country - Volume
    • Flavoured vs Non-flavoured Vodka
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Premium Sales Analysis
    • Pricing
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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