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Beer remains widely popular, with strong local brands appealing to Tanzanians and tourists alike, while low-priced spirit sachets had a wide appeal prior to a March 2017 ban. The government is imposing stricter controls on alcoholic drinks, although it may struggle to tackle the strong tradition of artisanal beer and spirits. The mid-income group is growing and supporting growth for wine and global spirit brands, with more affluent consumers and premiumisation set to support ongoing growth.
This report analyses the market for alcoholic drinks in Tanzania. For the purposes of the study, the market has been defined as follows:
Explanations of terminology used in this report are as follows:
GBO refers to Global Brand Owner, which is the ultimate owner of a brand.
NBO refers to National Brand Owner, which is the company licensed to distribute a brand on behalf of a GBO. The NBO may be a subsidiary of a GBO or it may be a completely separate company.
Off-trade refers to sales of alcoholic drinks through retail outlets including super/hypermarkets, discounters, convenience stores, internet and other store and non-store channels.
On-trade refers to sales through bars, restaurants, cafés, hotels and other catering establishments.
Market sizes are researched at category level, lower data levels are modelled.
Private imports/cross border sales, black market sales, duty free sales and institutional sales are excluded from coverage.
There are divergent attitudes towards alcohol in Tanzania, with these mainly shaped by religion but also increasingly by social concerns. Muslim consumers do not generally consume alcohol, with this group mainly based in Zanzibar and along coastal regions. Among many consumers there is strong consumption however, with this intensifying during the review period. The acceptance of alcohol is linked to traditional production, with a wide range of indigenous alcoholic drinks being produced across the country. This is due to tribal traditions, with many areas proud of local artisanal spirits and beer and regarding these as an inherent element of their culture.
The review period saw growing concerns over the damaging impact of alcohol consumption however, with this being led by the government. President John Magafuli was elected in 2015 and is proving highly proactive in tackling perceived social problems, even at the risk of causing distress among Tanzanians and major companies in the country. The president was very vocal about his concern over the impact of excess drinking in the last two years of the review period, linking alcohol to social problems, underage drinking, traffic accidents and ill health. These concerns are widely reported in the media, resulting in many consumers beginning to examine their own drinking patterns and those of their communities. The government is pushing for greater controls and stepping up the enforcement of legal opening hours. In March 2017, the government also banned sales of spirits in sachets, the most affordable and popular pack type in this product area.
Different alcoholic drinks tend to appeal to different consumer groups. Sachet spirits were particularly popular among those seeking low-cost intoxication, thus appealing to low-income groups. Many low-income consumers opt for beer if they can afford to do so but switch to sachet spirits when seeking low-cost intoxication. Due to their compact 50ml size, sachets are also popular among those who wish to drink alcohol without detection, such as underage students and boda boda motorbike taxi drivers. More aspirational Tanzanians are increasingly attracted by strong branding, with expansion in the mid- to high-income group benefiting brands such as Smirnoff in spirits and RTDs/high-strength premixes. Wine is also regarded as a sophisticated and upmarket drink and carries little social stigma.
There is little overall stigmatisation of alcohol consumption among women, with concerns over alcohol abuse focusing on young men during the review period. Women remain the main producers of artisanal alcoholic drinks, particularly in rural areas. It is also acceptable for women to drink to relax, when socialising or because they enjoy the flavour of drinks. However, heavy drinking for the purpose of intoxication is considerably less socially acceptable for women than for men, with women also less likely to opt for spirit sachets. Women rarely drink in low-priced or informal bars, unless they are involved in operating these venues, and are more likely to drink alcohol in restaurants, upmarket bars and nightclubs, at home or at parties.
Illicit sales of alcoholic drinks are very strong in Tanzania, with these falling into a number of different key areas. Many informal retailers operate without being aware of the need for an off-trade licence in order to sell alcoholic drinks. There are also many illegal on-trade outlets such as bars and nightclubs, with awareness of licensing legislation minimal. Indeed, many small retailers also act as illegal wholesalers of alcoholic drinks without being aware that they are breaking the law. This was due to poor enforcement during the review period, with a lack of police focus on preventing informal retailing.
The strength of informal retailing for alcoholic drinks was also linked to the popularity of spirit sachets during the review period, with low-priced 50ml sachets widely available and sold via many kiosks and shops. The desire to cut back on informal alcoholic drinks sales was a driver behind the government's ban on sachet sales in March 2017, with this following on from similar bans in other African countries such as Cote d'Ivoire, Senegal, Malawi and Rwanda.
Leading spirits players such as Diageo are concerned by this ban, believing that it will encourage consumers to shift to illicit alcohol. However, according to the Tanzanian government, many spirits sachets contain counterfeit alcohol, with producers simply refilling branded sachets with illicit spirits before resealing them. 2016 saw the government shut down an illegal distillery that was filling both sachets and empty bottles from brands such as Konyagi and Smirnoff, with this operation supplying wholesalers, off-trade outlets, bars and hotels.
The government also took steps to prevent the illicit production of alcohol in 2017, with the Tanzania Revenue Authority (TRA) launching an electronic stamp system to ensure that ethanol is registered and that suppliers sell only to registered alcoholic drinks producers. The Tanzania Bureau of Standards has also been tasked with closely monitoring producers of beer and spirits to ensure they meet required quality standards.
The government has stated that it will enforce the sachet ban nationwide, even in rural areas, with those found importing sachets facing a fine of TZS5 million and/or two years imprisonment, while producers will face a TZS2 million fine and/or two years imprisonment. Those distributing these products will be fined TZS100,000 and/or face three months in jail, while those caught consuming sachets will face a lower fine of TZS50,000 but could also face a 3-month prison sentence. This enforcement initiative could also enable the government to clamp down on informal sellers of alcoholic drinks in general, particularly given concerns over rising levels of violence and crime in urban areas near the many informal bars.
Whether the government will be able to tackle the issue of traditional artisanal beer and spirits remains to be seen however. These products are not generally produced from ethanol and are widely popular in the country, with attempts to prevent their sale thus likely to cause unrest. Traditional beer is believed to account for over half of the beer consumed in Tanzania, with artisanal beer being produced by over 120 different tribes. Ulanzi (fermented bamboo sap) and tekawima (maize beer) are for example popular in Ulanga District, with maize beer, also known as pombe, komoni or ujimbi, popular in other areas of the country. Kimpumu is a popular millet beer with a thick porridge-like consistency, while banana wine and palm wine are also widely consumed in some areas.
Leading player Tanzania Breweries is seeking to tackle the issue of illicit alcohol and informal sellers in a creative manner. This company's subsidiary DarBrew produces the Chibuku and Nzagamba brands, with these positioned as offering traditional beer recipes in a more hygienic and higher-quality form with a range of pack sizes. The company is also seeking to enlist informal retailers to sell these brands, with 130 artisanal alcohol retailers signed up to stock the brands by June 2016. Some artisanal beer sellers are reluctant to join however, citing consumer preferences for fresh home-made beer and their own ability to produce up to 80 litres per week at a lower cost. The company is considering further adapting its range to include other traditional drinks such as mbege (banana beer from Kilimanjaro), mnazi (palm wine popular in coastal areas), ulanzi and komoni. Such initiatives could help move informal sellers and producers into formal sales, particularly if the government clamps down on artisanal producers. However, DarBrew may struggle to match the flavour, strength and low price of informal production.
Alcoholic drinks will be impacted by increasingly strict government controls in the forecast period. A ban on spirit sachets in March 2017 is expected to impact demand among low-income consumers and could result in a strong shift towards artisanal alcoholic drinks. The government's attempts to eradicate sales of this packaging format could also be used to clamp down on informal alcoholic drinks sellers, particularly independent kiosks, and to enforce legal opening hours. Many of those selling alcoholic drinks were unaware of the need for an off-trade licence during the review period and focused mainly on sachet sales, with these retailers and their customers likely to be surprised by stricter regulation. The distribution of alcoholic drinks is likely to narrow, with a reduction in the number of low-priced vendors likely to further push consumers towards illicitly-produced alcohol. The government may also take further measures in its push to reduce alcohol consumption, although it may stop short of enforcing a ban on informal alcoholic drinks due to these products' strong tradition and cultural role in the country.
Alcoholic drinks will however benefit from a number of trends in the forecast period. The mid-income group will continue to expand, while mid- to high-income consumers are increasingly focused on quality and branding. Strong urbanisation and the development of modern retailing will also continue, while a further rise in tourism will also benefit sales. Beer is expected to see the strongest value growth at constant 2016 prices in the forecast period, benefiting from its wide appeal, iconic local brands and affordable pricing. Premiumisation will also result in spirits seeing strong value growth, despite an expected volume decline.
There are very marked differences in different socioeconomic groups' purchasing patterns within alcoholic drinks, with key groups being low-income, mid-income and high-income Tanzanians, alongside tourists and expatriates. The low-income majority tend to buy beer when they can afford to do so but are also significant consumers of spirits, with sachet packs being very popular among this group due to low prices. These consumers are also likely to opt for traditional artisanal beer and spirits, with these low-priced drinks attracting many due to rising economic uncertainty towards the end of the review period. Tanzania continues to face high levels of poverty, with 69% of the population living below the international poverty line of USD2/day in 2016. This represented a sharp drop from a share of 76% in 2011 however.
With many low-income consumers cutting back their spending on alcoholic drinks in 2016, mid- to high-income consumers are driving value sales growth. Rapid urbanisation is also supporting growth, with the urban population rising from 28% of the total in 2011 to 32% in 2016, as rural consumers are more likely to opt for artisanal alcoholic drinks. Mid-income consumers are growing in number and generally opt for beer, with domestic mid-priced lager having a strong appeal to this group, in addition to mid-priced spirits. Aspirational mid-income consumers are also increasingly attracted by wine, while a growing focus on hygiene and health in this group results in many being reluctant to consume artisanal alcoholic drinks. High-income consumers are most likely to drink wine and premium spirits, with younger affluent and aspirational consumers also increasingly interested in spirit-based RTDs and imported premium lager. Tourists in contrast tend to seek drinks that they perceive to be local and authentic, with strong sales of domestic mid-priced lager to this group. Tourists and expatriates are also significant consumers of South African and domestic wine and niche alcoholic drinks such as stout, cider/perry and non/low alcohol beer.
Tanzania has a very young population, with a median age of just 17 years in 2016. It is also growing rapidly, seeing 3% annual growth during the review period while 16% overall growth is expected during the forecast period. These demographic trends should prove beneficial for alcoholic drinks, with young adult consumers often highly responsive to advertising and fashion trends. During the review period, young men were particularly strong consumers of spirit sachets. The leading beer and spirit companies are likely to invest heavily in advertising as they seek to woo this group following the spirit sachet ban of March 2017, with a focus on retaining these consumers and preventing their migration to informal alcoholic drinks. Aspirational young adult consumers are expected to support strong sales growth for spirit-based RTDs in the forecast period, particularly as more affordable domestic brands gain a widening presence.
Alcoholic drinks are available in all major cities in mainland Tanzania, with strong investment in road infrastructure during the review period enabling increasingly efficient distribution. While some areas still have dilapidated roads, investment remains strong, with President Magafuli known as The Bulldozer due to his passion for road construction. Rural roads continue to be constructed or upgraded into all-weather roads, while a TZS2 million investment in Dar Es Salaam roads was announced in 2015. This will create flyovers and bridges in order to reduce the city's heavy traffic congestion. Rural distribution is however more limited, while alcohol is often not sold by grocery retailers or restaurants in Zanzibar, which is majority Muslim. Heavy rains can also impact distribution, resulting in rural and urban flooding from March-May.
Consumers mainly buy alcoholic drinks via the off-trade, which offers considerably lower prices. Food/drink/tobacco specialists are numerous and dominate sales, with many of these being small kiosks and often unlicensed. Independent small grocers is also a strong channel, but, again, these often operate without a licence. There are also many informal sellers, which bridge the gap between the on- and off-trade by allowing drinking on the premises. Convenience stores, supermarkets and hypermarkets are growing in number and gaining share however. These modern outlets are benefiting not only from urbanisation but also from an appeal to mid- to high-income consumers, thanks to their clean and convenient positioning.
The on-trade saw growing popularity towards the end of the review period, benefiting from a growing number of bars, pubs, nightclubs and restaurants in cities. Urbanisation and a growing mid-income group are boosting demand at such venues, alongside growth in tourist numbers. Wine is performing particularly well in the on-trade, becoming increasingly popular as a meal accompaniment in restaurants.
Legal cross-border/private imports remain low, as import regulations set a cap at one litre of spirits. However, a large volume of spirits are imported illegally from neighbouring countries, such as Uganda and Kenya. This problem is more prevalent in northern Tanzania. Although customs officers are well aware of a high volume of illegal imports, they are hampered in their efforts to tackle this problem by a lack of resources.
Duty free sales remain limited in Tanzania and have little impact on on- or off-trade demand for alcoholic drinks. There are three duty-free outlets in Tanzania, with one based in the Masaki neighbourhood of Dar Es Salaam and the other two based at Dar Es Salaam and Kilimanjaro international airports. Duty free sales are limited by an inbound allowance of just one litre of spirits, while the Masaki outlet will only sell to foreign nationals with diplomatic permits. In addition, these outlets focus on premium brands and products that are unaffordable to most.
The legal drinking and legal purchasing age are both set at 18 years in Tanzania. Most producers also feature the warning on packaging: “Not for sale to persons under the age of 18.” However, there was little enforcement of this regulation during the review period, with those aged below 18 years often purchasing alcoholic drinks, either for their own consumption or on behalf of other people. Ease of access is facilitated by the large number of informal outlets offering alcoholic drinks, although some legal retailers also continue to sell to younger consumers.
Although frowned upon, underage drinking is common in Tanzania, with many starting to drink alcohol from around aged 13 years. This was facilitated by the easy availability of low-priced sachets during the review period, with many of those still in school buying these packs. Sachets are not only easy to conceal and consume but are also affordable. Many teenagers also work and are able to afford to buy alcohol. An estimated 30% of those aged below 15 years drink alcohol and/or use narcotics as of 2016, according to the government.
Concern over underage drinking was a major factor behind the government's ban on spirit sachets in March 2017, with this being announced in May 2016. However, the government may also take further steps to tackle this problem and has not ruled out restricting the sale of alcohol near schools, limiting purchasing quantity per person or limiting opening hours. Any change to the legal drinking and purchasing age is however unlikely in the forecast period.
Drink-driving is banned in Tanzania. The country's Road Traffic Act sets the Blood Alcohol Concentration (BAC) limits at 0.08g/dl for most drivers, while professional/commercial drivers are not permitted to have any alcohol in their bloodstream. Penalties are high for those caught flouting the law, with heavy fines and imprisonment of up to a year for general drivers and two years for professional/commercial drivers.
The enforcement of drink-driving legislation remained fairly limited at the end of the review period however and principally targeted registered commercial drivers such as bus drivers. There was growing concern over drink-driving levels among boda boda motorbike taxi drivers and informal bahaj (truck) drivers. Boda boda drivers in particular are often young unskilled men, attracted by easy profits, with viroba spirit sachets popular among this group. In addition to tackling this issue by banning sachets in March 2017, the government sought to reduce drink-driving by formalising boda boda operations in September 2016. This saw boda boda drivers organised into teams and given tracking numbers, although many continue to operate informally and this area remains difficult to police.
The government appears increasingly committed to tackling problems associated with alcohol. Drink-driving legislation is not expected to change in the forecast period. However, the enforcement of this legislation is expected to intensify, with roadside breathalyser checks likely to increase in major cities, particularly around areas with many bars and nightclubs.
There is no legislation covering alcohol advertising, product placement, sponsorship or sales promotion across most of Tanzania. Zanzibar, which is predominantly Muslim, restricts alcoholic drinks advertising however, while still permitting the sale of these products.
Health warnings are required on alcohol advertisements but not on packaging. However, most producers also feature health warnings on packaging.
The government has given no indication that it is planning to restrict or ban advertising for alcoholic drinks in the forecast period. However, the government is increasingly concerned about the impact of excessive alcohol consumption on health. Such legislation may be considered in the forecast period, although there would be likely to be considerable opposition from leading alcoholic drinks players.
Under the Tobacco Products (regulation) Act 2003, it is illegal to smoke inside public transport, hospitals, schools and many other public places in Tanzania. Smoking in some public places such as restaurants, bars and other on-trade outlets is only legally allowed in designated smoking areas. In July 2016, shisha smoking was also banned.
However, many continue to ignore the smoking ban, which is rarely enforced. Smoking is commonly seen on buses, in hospitals and even government offices. It is thus unsurprising that the ban is rarely observed in on-trade outlets such as bars and restaurants, particularly as many on-trade outlets operate informally. The smoking ban has thus had little impact on on-trade demand for alcoholic drinks.
In Tanzania, legal hours for the sale of alcoholic drinks vary based on whether the outlet is on- and off-trade and whether it is in a rural or urban area:
Off-trade outlets are legally permitted to sell alcoholic drinks between 0800-1900hrs, except on Sundays and public holidays, when sales are limited to 0900-1200hrs.
Urban on-trade outlets are legally permitted to sell alcoholic drinks from 1200-1400hrs and from 1700-2400hrs Monday-Friday, with legal opening hours covering 1100-1400hrs and 1800-2400hrs on Saturdays and Sundays.
Rural on-trade outlets are permitted to sell alcoholic drinks from 1600-2300hrs Monday-Saturday and from 1400-2300hrs on Sundays.
However, these legal opening hours were not widely observed during the review period. Many unlicensed shops, bars and nightclubs continue to offer alcoholic drinks, with many operators being unaware that they are breaking the law due to lax enforcement. These outlets tend to set their own opening hours.
While there were no changes to legal opening hours towards the end of the review period, the government is increasingly targeting illegal alcohol sales and enforcement of legal opening hours has intensified in many areas. In March 2017, the government also banned sachets, announcing a nationwide enforcement campaign. This campaign may well also be used to punish on- and off-trade outlets that are operating illegally or opening outside of legal hours. Opening hours may also be reduced further in the forecast period, with President Magafuli calling on regional governments to impose shorter hours, with a ban on morning sales and closing time at 2200hrs.
Taxation and duty levies
Alcoholic drinks in Tanzania are subject to VAT of 18% and excise duty is levied per litre. There was no change to taxation levels in fiscal 2015/2016. However, fiscal 2016/2017 saw the government increase excise duties on alcoholic drinks by 5%, in line with inflation. This came into effect from 1 July 2016. Beer produced from non-malted local cereals thus saw an increase from TZS409/litre to TZS430/litre, while other beer saw an increase from TZS694/litre to TZS729/litre.
Spirits continue to be the most heavily taxed alcoholic drinks, due to the government seeking to curb their consumption. However, the main impact of heavier taxation on spirits during the review period was an ongoing shift towards counterfeit and artisanal spirits. The government is thus shifting towards new strategies as it seeks to tackle alcohol abuse, such as a ban on sachet packs.
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Chart 1 Alcoholic Drinks in Tanzania in 2016 Chart 2 Tanzania Socioeconomic Trends
Taxation and duty levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2011-2016 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016 Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 Table 11 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021 Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 Table 13 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016 Table 15 Distribution of Alcoholic Drinks by Format: % Off-Trade Volume 2012-2016 Table 16 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Chart 3 Beer: Modern Retailer: Supermarket Chart 4 Beer: Modern Retailer: Supermarket Chart 5 Beer: Modern Retailer: Supermarket
Table 17 Sales of Beer by Category: Total Volume 2011-2016 Table 18 Sales of Beer by Category: Total Value 2011-2016 Table 19 Sales of Beer by Category: % Total Volume Growth 2011-2016 Table 20 Sales of Beer by Category: % Total Value Growth 2011-2016 Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016 Table 22 Sales of Beer by Off-trade vs On-trade: Value 2011-2016 Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016 Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016 Table 25 Forecast Sales of Beer by Category: Total Volume 2016-2021 Table 26 Forecast Sales of Beer by Category: Total Value 2016-2021 Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021 Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021 Table 29 NBO Company Shares of Beer: % Total Volume 2012-2016 Table 30 GBN Brand Shares of Beer: % Total Volume 2012-2016 Table 31 Distribution of Beer by Format: % Off-trade Volume 2012-2016 Summary 1 Beer Pricing: 2016
Chart 6 Wine: Modern Retailer: Supermarket Chart 7 Wine: Modern Retailer: Food/Drink/Tobacco Specialist Chart 8 Wine: Modern Retailer: Food/Drink/Tobacco Specialist
Table 32 Sales of Wine by Category: Total Volume 2011-2016 Table 33 Sales of Wine by Category: Total Value 2011-2016 Table 34 Sales of Wine by Category: % Total Volume Growth 2011-2016 Table 35 Sales of Wine by Category: % Total Value Growth 2011-2016 Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016 Table 37 Sales of Wine by Off-trade vs On-trade: Value 2011-2016 Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016 Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016 Table 40 Forecast Sales of Wine by Category: Total Volume 2016-2021 Table 41 Forecast Sales of Wine by Category: Total Value 2016-2021 Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021 Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021 Table 44 Distribution of Wine by Format: % Off-trade Volume 2012-2016 Summary 2 Wine Pricing: 2016
Chart 9 Spirits: Modern Retailer: Food/Drink/Tobacco Specialist Chart 10 Spirits: Modern Retailer: Food/Drink/Tobacco Specialist
Table 45 Sales of Spirits by Category: Total Volume 2011-2016 Table 46 Sales of Spirits by Category: Total Value 2011-2016 Table 47 Sales of Spirits by Category: % Total Volume Growth 2011-2016 Table 48 Sales of Spirits by Category: % Total Value Growth 2011-2016 Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016 Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016 Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016 Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016 Table 53 Forecast Sales of Spirits by Category: Total Volume 2016-2021 Table 54 Forecast Sales of Spirits by Category: Total Value 2016-2021 Table 55 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021 Table 56 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021 Table 57 NBO Company Shares of Spirits: % Total Volume 2012-2016 Table 58 GBN Brand Shares of Spirits: % Total Volume 2012-2016 Table 59 Distribution of Spirits by Format: % Off-trade Volume 2012-2016 Summary 3 Spirits Pricing: 2016
Table 60 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2013-2016 Table 61 Sales of RTDS/High-Strength Premixes by Category: Total Value 2013-2016 Table 62 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2013-2016 Table 63 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2013-2016 Table 64 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2013-2016 Table 65 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2013-2016 Table 66 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2013-2016 Table 67 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2013-2016 Table 68 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2016-2021 Table 69 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2016-2021 Table 70 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2016-2021 Table 71 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2016-2021 Table 72 NBO Company Shares of RTDs/High-Strength Premixes: % Total Volume 2012-2016 Table 73 GBN Brand Shares of RTDs/High-Strength Premixes: % Total Volume 2012-2016 Table 74 Distribution of RTDs/High-Strength Premixes by Format: % Off-trade Volume 2012-2016 Summary 5 RTDs/High-Strength Premixes Pricing: 2016
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