print

Country Report

Vietnam Flag Alcoholic Drinks in Vietnam

| Pages: 80

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Alcoholic drinks continues to record strong total volume growth

Alcoholic drinks was only marginally affected by the economic downturn in 2011-2012, and continued to records good sales. Double-digit growth was observed in both off-trade and on-trade volume sales, although it slowed down marginally from the previous year due to maturity. In general, alcoholic drinks still represented one of the markets with the highest potential in Vietnam.

New product improvement and packaging innovation offer consumer more choice

In 2012, alcoholic drinks recorded many new product improvements and packaging innovation across the categories to cater to more sophisticated demand from consumers. As such, Vietnamese consumers had greater choice when purchasing alcoholic drinks.

Local players continue to play major role in competitive environment

Despite reduced import tax and consequently increased presence of imported alcoholic drinks, local players like Saigon Alcohol Beer & Beverages Corp (Sabeco) retained leadership of various categories. Local players invested heavily in production facilities to improve the quality of their products to meet or even surpass international standards, while still trying to retain their price advantage. However, international players such as Diageo Plc or Rémy Cointreau Group made efforts to establish a stronger presence by expanding their distribution through independent small grocers.

On-trade remains as main channel

In 2012, on-trade continued to account for the larger share of total volume sales of alcoholic drinks. More consumers adopted the habit of eating outside of the home environment with family and friends over the weekends or after a work day supported by increasing disposable incomes and busier lifestyles. This trend provided a boost to alcoholic drinks as Vietnamese increasingly preferred socialising in restaurants, where beer is widely consumed. Wine and spirits, on the other hand, are consumed mainly in hotels, restaurants, bars, clubs, nightclubs, parties and events attended by more affluent consumers who are willing to pay for luxury drinks.

Alcoholic drinks is expected to record strong growth over the forecast period

Alcoholic drinks in Vietnam will continue to record strong growth over the forecast period due to efforts by manufacturers, such as new product developments and heavy investment in marketing and event sponsorship. Furthermore, the growing number of young and working class adults is another factor for alcoholic drinks to enjoy good growth over the forecast period. There will be more premium products in beer, wine and spirits to be present as there is a tendency among consumers to prefer premium products as an indication of their knowledge of alcoholic drinks and social status. However, standard alcoholic drinks will continue to hold the main share, and cannot be completely replaced by premium products.

Samples (FAQs about samples):

doc_pdf.pngSample Alcoholic Drinks Market Research Report

doc_excel_table.pngSample Alcoholic Drinks Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Alcoholic Drinks in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Vietnam?
  • What are the major brands in Vietnam?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks continues to record strong total volume growth

New product improvement and packaging innovation offer consumer more choice

Local players continue to play major role in competitive environment

On-trade remains as main channel

Alcoholic drinks is expected to record strong growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Changing lifestyles stimulate total volume growth

Many packaging innovations witnessed in 2012

International players strengthen their presence in grocery retailers

Key new product launches

  • Summary 1 Key New Product Developments 2012

Specialist retailer

Merger and acquisition activity

  • Summary 2 Merger and Acquisition Activity 2011-2012
  • Summary 3 Speculated Merger and Acquisition Activity 2012-2013

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

Sales Tax

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
  • Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
  • Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
  • Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 12 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 4 Research Sources

Alcoholic Drinks in Vietnam - Company Profiles

Hanoi Alcohol Beer & Beverages Corp (Habeco) in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Hanoi Alcohol Beer & Beverages Corp (Habeco): Key Facts
  • Summary 6 Hanoi Alcohol Beer & Beverages Corp (Habeco): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Hanoi Alcohol Beer & Beverages Corp (Habeco): Competitive Position 2012

Hanoi Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Hanoi Liquor JSC: Key Facts
  • Summary 9 Hanoi Liquor JSC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Hanoi Liquor JSC: Competitive Position 2012

Saigon Alcohol Beer & Beverages Corp (Sabeco) in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Saigon Alcohol Beer & Beverages Corp (Sabeco): Key Facts
  • Summary 12 Saigon Alcohol Beer & Beverages Corp (Sabeco): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Saigon Alcohol Beer & Beverages Corp (Sabeco): Competitive Position 2012

Thang Long Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Thang Long Liquor JSC: Key Facts
  • Summary 15 Thang Long Liquor JSC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 16 Thang Long Liquor JSC: Competitive Position 2012

Vietnam Brewery Ltd in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 17 Vietnam Brewery Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 18 Vietnam Brewery Ltd: Competitive Position 2012

Beer in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 19 Lager by Price Band 2012

CATEGORY DATA

  • Table 26 Sales of Beer by Category: Total Volume 2007-2012
  • Table 27 Sales of Beer by Category: Total Value 2007-2012
  • Table 28 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 29 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 30 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 31 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 32 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 33 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 34 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 35 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 36 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 37 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 38 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 39 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 40 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 41 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 42 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 43 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Cider/Perry in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

RTDs/High-Strength Premixes in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Spirits in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch and dark and white rum whisky price band methodology

  • Summary 20 Benchmark Brands 2012

CATEGORY DATA

  • Table 46 Sales of Spirits by Category: Total Volume 2007-2012
  • Table 47 Sales of Spirits by Category: Total Value 2007-2012
  • Table 48 Sales of Spirits by Category: % Total Volume Growth 2007-2012
  • Table 49 Sales of Spirits by Category: % Total Value Growth 2007-2012
  • Table 50 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
  • Table 51 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
  • Table 52 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 53 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 54 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
  • Table 55 Sales of White Rum by Price Platform: % Total Volume 2007-2012
  • Table 56 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
  • Table 57 Sales of Gin by Price Platform: % Total Volume 2007-2012
  • Table 58 Sales of Vodka by Price Platform: % Total Volume 2007-2012
  • Table 59 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
  • Table 60 GBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 61 NBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 62 LBN Brand Shares of Spirits: % Total Volume 2009-2012
  • Table 63 Production, Imports and Exports of Spirits: Total Volume 2006-2011
  • Table 64 Imports of Spirits by Country of Origin: Total Volume 2006-2011
  • Table 65 Imports of Spirits by Country of Origin: Total Value 2006-2011
  • Table 66 Exports of Spirits by Country of Destination: Total Volume 2006-2011
  • Table 67 Exports of Spirits by Country of Destination: Total Value 2006-2011
  • Table 68 Production, Imports and Exports of Rum: Total Volume 2006-2011
  • Table 69 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
  • Table 70 Production, Imports and Exports of Gin: Total Volume 2006-2011
  • Table 71 Production, Imports and Exports of Vodka: Total Volume 2006-2011
  • Table 72 Forecast Sales of Spirits by Category: Total Volume 2012-2017
  • Table 73 Forecast Sales of Spirits by Category: Total Value 2012-2017
  • Table 74 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 75 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017

Wine in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 76 Sales of Wine by Category: Total Volume 2007-2012
  • Table 77 Sales of Wine by Category: Total Value 2007-2012
  • Table 78 Sales of Wine by Category: % Total Volume Growth 2007-2012
  • Table 79 Sales of Wine by Category: % Total Value Growth 2007-2012
  • Table 80 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
  • Table 81 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
  • Table 82 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 83 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 84 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 85 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 86 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 87 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 88 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 89 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 90 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 91 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
  • Table 92 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
  • Table 93 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
  • Table 94 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 95 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 96 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
  • Table 97 GBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 98 NBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 99 LBN Brand Shares of Champagne: % Total Volume 2009-2012
  • Table 100 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 101 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 102 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
  • Table 103 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
  • Table 104 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
  • Table 105 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
  • Table 106 Production, Imports and Exports of Wine: Total Volume 2006-2011
  • Table 107 Imports of Wine by Country of Origin: Total Volume 2006-2011
  • Table 108 Imports of Wine by Country of Origin: Total Value 2006-2011
  • Table 109 Exports of Wine by Country of Destination: Total Volume 2006-2011
  • Table 110 Exports of Wine by Country of Destination: Total Value 2006-2011
  • Table 111 Forecast Sales of Wine by Category: Total Volume 2012-2017
  • Table 112 Forecast Sales of Wine by Category: Total Value 2012-2017
  • Table 113 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 114 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Standard Lager
            • Domestic Standard Lager
            • Imported Standard Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Standard Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Standard Lager
            • Imported Economy Lager
        • Low/Non- Alcohol Beer
          • Low Alcohol Beer
          • Non-Alcoholic Beer
        • Stout
      • Cider/Perry
      • RTDs/High-Strength Premixes
        • High-Strength Premixes
        • RTDs
          • Malt-Based RTDs
          • Spirit-Based RTDs
          • Wine-Based RTDs
          • Other RTDs
      • Spirits
        • Brandy and Cognac
          • Brandy
          • Cognac
        • Liqueurs
          • Bitters
          • Cream-Based Liqueurs
          • Other Liqueurs
        • Rum
          • Dark Rum
          • White Rum
        • Tequila (and Mezcal)
        • Whiskies
          • Bourbon/Other US Whiskey
          • Canadian Whisky
          • Irish Whiskey
          • Japanese Whisky
          • Blended Scotch Whisky
            • Blended Malt Scotch Whisky
            • Other Blended Scotch Whisky
          • Single Malt Scotch Whisky
          • Other Whiskies
        • White Spirits
          • Gin
            • English Gin
            • Dutch Gin
          • Vodka
        • Other Spirits
          • Local White Spirits
      • Wine
        • Fortified Wine and Vermouth
          • Non-Grape Wine
            • Local Non-Grape Wine
          • Sparkling Wine
            • Champagne
            • Other Sparkling Wine
          • Still Light Grape Wine
            • Still Red Wine
            • Still Rosé Wine
            • Still White Wine

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Exports by Country - Value
      • Exports by Country - Volume
      • Flavoured vs Non-flavoured Vodka
      • Imports by Country - Value
      • Imports by Country - Volume
      • Off-trade vs On-trade
      • Premium Sales Analysis
      • Products by Ingredient
      • Trade Statistics - Volume
      • Wine by Grape Type
      • Wine by Price
      • Wine Quality Classification

      Market size details:

      • Off-trade volume
      • Off-trade volume % growth
      • Off-trade volume per capita
      • On-trade volume
      • On-trade volume % growth
      • On-trade volume per capita
      • Total volume
      • Total volume % growth
      • Total volume per capita
      • Off-trade value retail selling price % growth
      • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value retail selling price % growth
      • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value retail selling price % growth
      • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value manufacturer selling price % growth
      • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value manufacturer selling price % growth
      • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade rtd volume
      • Off-trade rtd volume % growth
      • Off-trade rtd volume per capita
      • On-trade rtd volume
      • On-trade rtd volume % growth
      • On-trade rtd volume per capita
      • Total rtd volume
      • Total rtd volume % growth
      • Total rtd volume per capita
      • Off-trade volume litres of pure alcohol
      • Off-trade volume litres of pure alcohol % growth
      • Off-trade volume litres of pure alcohol per capita
      • On-trade volume litres of pure alcohol
      • On-trade volume litres of pure alcohol % growth
      • On-trade volume litres of pure alcohol per capita
      • Total volume litres of pure alcohol
      • Total volume litres of pure alcohol % growth
      • Total volume litres of pure alcohol per capita

      print

      Recently Viewed Items more ›

        Want to find out more about this report?

        If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!