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Country Report

Vietnam Flag Alcoholic Drinks in Vietnam

| Pages: 75

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Alcoholic drinks experiences a worse performance in 2014 than in 2013

Alcoholic drinks saw a lower total volume growth in 2014 than in 2013. One of the key drivers for this trend was the efforts of the government in reducing the consumption of alcoholic drinks. Indeed, from 2013, the special consumption tax (SCT) for beer and alcoholic drinks from 20% ABV upwards increased from 45% to 50%, which made alcoholic drinks’ prices increase, leaving negative impacts on the demand for these drinks. Besides, the disadvantages of drinking alcoholic beverages were spread regularly through the media. Furthermore, the continued economic downturn in the country was another reason for this trend. Thus, in 2014, the industry recorded a much lower volume growth.

The increased premiumisation in alcoholic drinks’ consumption

Towards the end of the review period, premiumisation in purchasing and consuming alcoholic drinks became more popular in the country. Consumers, especially middle- and higher-income ones, were more willing to pay for expensive and branded alcoholic drinks. In response to this trend, whilst many retailers and wholesalers imported more premium products, local manufacturers also introduced many more premium alcoholic products.

Local players continue to lead in alcoholic drinks

Within alcoholic drinks, local players still led in the industry in 2014 thanks to the strong leadership of Saigon Alcohol Beer & Beverages Corp (Sabeco). Besides, other local manufacturers such as Hanoi Alcohol Beer & Beverages Corp (Habeco) and Thanh Hoa Beer JSC were also popular to many Vietnamese consumers. However, towards the end of the review period, international players successfully enhanced their presence and gradually took share from domestic ones.

On-trade is still the most widespread distribution channel in alcoholic drinks

Many Vietnamese consumers, from women to men, from low-income to higher-income ones, have a habit of eating and drinking out. This trend supported the growth of alcoholic drinks because the majority of Vietnamese favoured partying in restaurants, where beer is widely consumed. In case of wine and spirits, these products are consumed more in hotels, restaurants, bars, clubs, nightclubs, parties and events attended by higher-income consumers who are willing and can afford to pay for expensive drinks.

A positive outlook for alcoholic drinks

Alcoholic drinks in Vietnam is projected to record a healthy volume CAGR of 7% over the forecast period. The expected recovery of the economy, the better living standards and the higher income as well as the ongoing habit of eating and drinking out will be the key drivers for this trend. Furthermore, Vietnam has a young population and an increasing number of working-class consumers, which also positively affects the anticipated demand for alcoholic drinks in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Alcoholic Drinks in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Vietnam?
  • What are the major brands in Vietnam?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks experiences a worse performance in 2014 than in 2013

The increased premiumisation in alcoholic drinks’ consumption

Local players continue to lead in alcoholic drinks

On-trade is still the most widespread distribution channel in alcoholic drinks

A positive outlook for alcoholic drinks

KEY TRENDS AND DEVELOPMENTS

The trend of premiumisation in purchasing alcoholic drinks

International brands further strengthen their position in alcoholic drinks

Internet retailing becomes more popular in alcoholic drinks

Key new product launches

  • Summary 1 Key New Product Developments 2014-2015

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

Sales Tax

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 12 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in Vietnam - Company Profiles

Hanoi Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Hanoi Liquor JSC: Key Facts
  • Summary 4 Hanoi Liquor JSC: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Hanoi Liquor JSC: Competitive Position 2014

Saigon Alcohol Beer & Beverages Corp (Sabeco) in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Saigon Alcohol Beer & Beverages Corp (Sabeco): Key Facts
  • Summary 7 Saigon Alcohol Beer & Beverages Corp (Sabeco): Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Saigon Alcohol Beer & Beverages Corp (Sabeco): Competitive Position 2014

Thang Long Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Thang Long Liquor JSC: Key Facts
  • Summary 10 Thang Long Liquor JSC: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 11 Thang Long Liquor JSC: Competitive Position 2014

Vietnam Brewery Ltd in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Vietnam Brewery Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 13 Vietnam Brewery Ltd: Competitive Position 2014

Beer in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 14 Lager by Price Band 2014

CATEGORY DATA

  • Table 26 Sales of Beer by Category: Total Volume 2009-2014
  • Table 27 Sales of Beer by Category: Total Value 2009-2014
  • Table 28 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 29 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 31 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 34 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 35 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 36 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 37 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 38 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 39 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 40 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 41 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 42 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 43 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Cider/Perry in Vietnam - Category Analysis

TRENDS

CATEGORY DATA

  • Table 46 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
  • Table 47 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
  • Table 48 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
  • Table 49 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013

RTDs/High-Strength Premixes in Vietnam - Category Analysis

TRENDS

Spirits in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 15 Benchmark Brands 2014

CATEGORY DATA

  • Table 50 Sales of Spirits by Category: Total Volume 2009-2014
  • Table 51 Sales of Spirits by Category: Total Value 2009-2014
  • Table 52 Sales of Spirits by Category: % Total Volume Growth 2009-2014
  • Table 53 Sales of Spirits by Category: % Total Value Growth 2009-2014
  • Table 54 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
  • Table 55 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
  • Table 56 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 57 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 58 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
  • Table 59 Sales of White Rum by Price Platform: % Total Volume 2009-2014
  • Table 60 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
  • Table 61 Sales of Gin by Price Platform: % Total Volume 2009-2014
  • Table 62 Sales of Vodka by Price Platform: % Total Volume 2009-2014
  • Table 63 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
  • Table 64 GBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 65 NBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 66 LBN Brand Shares of Spirits: % Total Volume 2011-2014
  • Table 67 Imports of Spirits by Country of Origin: Total Volume 2008-2013
  • Table 68 Imports of Spirits by Country of Origin: Total Value 2008-2013
  • Table 69 Exports of Spirits by Country of Destination: Total Volume 2008-2013
  • Table 70 Exports of Spirits by Country of Destination: Total Value 2008-2013
  • Table 71 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
  • Table 72 Production, Imports and Exports of Rum: Total Volume 2008-2013
  • Table 73 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
  • Table 74 Production, Imports and Exports of Gin: Total Volume 2008-2013
  • Table 75 Production, Imports and Exports of Vodka: Total Volume 2008-2013
  • Table 76 Forecast Sales of Spirits by Category: Total Volume 2014-2019
  • Table 77 Forecast Sales of Spirits by Category: Total Value 2014-2019
  • Table 78 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 79 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019

Wine in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 80 Sales of Wine by Category: Total Volume 2009-2014
  • Table 81 Sales of Wine by Category: Total Value 2009-2014
  • Table 82 Sales of Wine by Category: % Total Volume Growth 2009-2014
  • Table 83 Sales of Wine by Category: % Total Value Growth 2009-2014
  • Table 84 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
  • Table 85 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
  • Table 86 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 87 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 88 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 89 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 90 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 91 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 92 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 93 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 94 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 95 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 96 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 97 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
  • Table 98 GBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 99 NBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 100 LBN Brand Shares of Champagne: % Total Volume 2011-2014
  • Table 101 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 102 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 103 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
  • Table 104 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 105 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 106 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
  • Table 107 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
  • Table 108 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
  • Table 109 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
  • Table 110 Forecast Sales of Wine by Category: Total Volume 2014-2019
  • Table 111 Forecast Sales of Wine by Category: Total Value 2014-2019
  • Table 112 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 113 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Weizen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-based RTDs
        • Spirit-based RTDs
        • Wine-based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Local White Spirits
    • Wine
      • Fortified Wine and Vermouth
        • Port
        • Sherry
        • Vermouth
      • Non-Grape Wine
        • Local Non-Grape Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Flavoured vs Non-flavoured Vodka
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Premium Sales Analysis
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Wine by Grape Type
  • Wine by Price

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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