Alcoholic Drinks in Vietnam
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What’s next for alcoholic drinks?
Legal purchasing age and legal drinking age
Table 1 Number of On-trade Establishments by Type 2016-2022
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Vietnam
Strong recovery in 2022, thanks to relaxation of social distancing measures, improving economic outlook and impact of key sporting events
Rising prices in wake of Ukrainian conflict
Heineken extends its lead thanks to ongoing investment in new product development, while continuing to forge ahead with its sustainability practices
Continued recovery for the on-trade channel
Premiumisation trend will support the expansion of premium and mid-priced lagers
Intensification of competition between two leading players
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Vietnam
Cider/perry records a strong performance, in line with recovery of on-trade channels
Heineken focuses on marketing activities to strengthen its leading position, while new brands begin to find their niche
Modern retail outlets remain key to sales
Strong performance expected, in line with the increasing influence of Western lifestyles, but sales of non-alcoholic varieties will remain negligible
New imported brands could add variety, while local craft breweries will enter the market
Retail e-commerce is projected to grow in importance
Table 34 Sales of Cider/Perry: Total Volume 2017-2022
Table 35 Sales of Cider/Perry: Total Value 2017-2022
Table 36 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 37 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 45 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 46 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Spirits in Vietnam
Spirits record buoyant growth in both off-trade and on-trade channels
Key players focus on pushing sales during special events
Soju continues to benefit from influence of Korean culture
Positive outlook for spirits
Local white spirit will see stronger competition from soju
Competitive landscape likely to remain fragmented due to a lack of marketing opportunities
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
Table 49 Sales of Spirits by Category: Total Volume 2017-2022
Table 50 Sales of Spirits by Category: Total Value 2017-2022
Table 51 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 52 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 58 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 60 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 61 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 63 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 64 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 65 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 66 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 67 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Vietnam
Recovery of on-trade channel supports growth of wine, amid increasing competition from beer
Negligible presence for non-alcoholic wine, despite zero-tolerance drink driving laws
Local players see challenges from smaller, imported brands
Positive performance expected, in line with the recovery of the economy
Key players will focus on pushing sales during Tet holidays
Local companies to focus on off-trade channel
Table 70 Sales of Wine by Category: Total Volume 2017-2022
Table 71 Sales of Wine by Category: Total Value 2017-2022
Table 72 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 73 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 74 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 75 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 76 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 77 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 78 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 79 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 80 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 81 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 82 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 83 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 84 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 85 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 86 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 87 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 88 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 89 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 90 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 91 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 92 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 93 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 94 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 95 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027