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Country Report

Vietnam Flag Alcoholic Drinks in Vietnam

| Pages: 71

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Alcoholic drinks experiences a stable performance in 2015

Generally, the total volume growth seen in alcoholic drinks in 2015 was in line with 2014. Joining the Trans Pacific Partnership (TPP) agreement in the review period was a key factor supporting this trend. Accordingly, the import tax levied on alcoholic drinks will be dropped following a 10-year road map to finally enjoy tax exemption. In response to this, both international and local players are expected to step up their marketing activities, with new product developments as well as expanding distribution networks. Consumption of cider and RTDs remained insignificant in Vietnam in 2015 due to low consumer awareness about the various international alcoholic drinks available, which means that they are not yet willing to try such novel drinks.

Local producers promote Vietnamese wine

In 2015, Ladora Winery from LamDong Foodstuffs JSC (Ladofoods), a famous local player, officially launched a premium Vietnamese wine, namely Chateau Dalat. With its quality products and strong and fascinating tastes, Chateau Dalat has quickly conquered the local market. It also immediately attracted the attention of providers of wine gourmet and distributors. Indeed, the success of Chateau Dalat offers new prospects for premium local wine. Moreover, it has sparked renewed confidence and inspiration in Vietnamese wine producers.

TPP drives competition in alcoholic drinks

Thanks to a strong culture of beer drinking, Vietnam represents a clear market opportunity for foreign alcoholic drinks brands. Despite their higher prices, demand for foreign brands saw significant growth over the review period. Moreover, after the signing of the Trans Pacific Partnership (TPP) agreement, Vietnam will reduce its imported beer and wine tax from 47% and 55% to 0% respectively. The result being that Vietnam’s domestic industry is preparing itself for fierce competition from foreign companies.

On-trade dominates distribution

With drinking beer and wine being an indispensable pleasure in the lives of Vietnamese consumers to kill time or to relieve boredom, most have developed a habit of more frequently going out to eat and drink. This trend has supported the growth of alcoholic drinks as large numbers of beer restaurants have opened on streets, especially around universities and industrial parks. Meanwhile, wine and spirits are consumed mainly in hotels, restaurants, bars, clubs, nightclubs, parties and events attended by more affluent consumers who are willing to pay for luxury drinks.

A positive outlook for alcoholic drinks

Alcoholic drinks in Vietnam is expected to record a healthy total volume CAGR of 6% over the forecast period. On the supply side, there is likely to be constant developments by manufacturers, such as new product development, major marketing activities and event sponsorship. On the demand side, thanks to the growing young population and the emergence of an increasingly affluent and urban middle class, consumers increasingly prefer to socialise in restaurants, with the consumption of alcoholic drinks, especially beer, rising significantly. Moreover, there will also likely be a shift towards more premium products over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Alcoholic Drinks in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Vietnam?
  • What are the major brands in Vietnam?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks experiences a stable performance in 2015

Local producers promote Vietnamese wine

TPP drives competition in alcoholic drinks

On-trade dominates distribution

A positive outlook for alcoholic drinks

KEY TRENDS AND DEVELOPMENTS

Alcohol consumption increases in Vietnam

Local beer players face tough competition from foreign companies under TPP

Chateau Dalat – a new Vietnamese premium wine

Genuine enterprises in a fierce fight against counterfeiters

  • Summary 1 Key New Product Developments 2015-2016

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2010-2015

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

Sales Tax

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 12 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in Vietnam - Company Profiles

Hanoi Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Hanoi Liquor JSC: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Hanoi Liquor JSC: Competitive Position 2015

LamDong Foodstuffs JSC (Ladofoods) in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 LamDong Foodstuffs JSC (Ladofoods): Key Facts

COMPETITIVE POSITIONING

  • Summary 6 LamDong Foodstuffs JSC (Ladofoods): Competitive Position 2015

Saigon Alcohol Beer & Beverages Corp (Sabeco) in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Saigon Alcohol Beer & Beverages Corp (Sabeco): Key Facts
  • Summary 8 Saigon Alcohol Beer & Beverages Corp (Sabeco): Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Saigon Alcohol Beer & Beverages Corp (Sabeco): Competitive Position 2015

Thang Long Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Thang Long Liquor JSC: Key Facts

COMPETITIVE POSITIONING

  • Summary 11 Thang Long Liquor JSC: Competitive Position 2015

Beer in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 12 Lager by Price Band 2015

CATEGORY DATA

  • Table 26 Sales of Beer by Category: Total Volume 2010-2015
  • Table 27 Sales of Beer by Category: Total Value 2010-2015
  • Table 28 Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 29 Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 31 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 34 GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 35 NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 36 LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 37 Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 38 Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 39 Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 40 Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 41 Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 42 Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 43 Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Cider/Perry in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

RTDs/High-Strength Premixes in Vietnam - Category Analysis

HEADLINES

TRENDS

Spirits in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 13 Benchmark Brands 2015

CATEGORY DATA

  • Table 46 Sales of Spirits by Category: Total Volume 2010-2015
  • Table 47 Sales of Spirits by Category: Total Value 2010-2015
  • Table 48 Sales of Spirits by Category: % Total Volume Growth 2010-2015
  • Table 49 Sales of Spirits by Category: % Total Value Growth 2010-2015
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
  • Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 54 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
  • Table 55 Sales of White Rum by Price Platform: % Total Volume 2010-2015
  • Table 56 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
  • Table 57 Sales of English Gin by Price Platform: % Total Volume 2010-2015
  • Table 58 Sales of Vodka by Price Platform: % Total Volume 2010-2015
  • Table 59 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
  • Table 60 GBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 61 NBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 62 LBN Brand Shares of Spirits: % Total Volume 2012-2015
  • Table 63 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 64 Production, Imports and Exports of Rum: Total Volume 2009-2014
  • Table 65 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
  • Table 66 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
  • Table 67 Production, Imports and Exports of Gin: Total Volume 2009-2014
  • Table 68 Production, Imports and Exports of Vodka: Total Volume 2009-2014
  • Table 69 Forecast Sales of Spirits by Category: Total Volume 2015-2020
  • Table 70 Forecast Sales of Spirits by Category: Total Value 2015-2020
  • Table 71 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 72 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Wine in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 73 Sales of Wine by Category: Total Volume 2010-2015
  • Table 74 Sales of Wine by Category: Total Value 2010-2015
  • Table 75 Sales of Wine by Category: % Total Volume Growth 2010-2015
  • Table 76 Sales of Wine by Category: % Total Value Growth 2010-2015
  • Table 77 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
  • Table 78 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
  • Table 79 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 80 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 81 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 82 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 83 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 84 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 85 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 86 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 87 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 88 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 89 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 90 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
  • Table 91 GBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 92 NBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 93 LBN Brand Shares of Champagne: % Total Volume 2012-2015
  • Table 94 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 95 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 96 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
  • Table 97 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 98 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 99 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
  • Table 100 Forecast Sales of Wine by Category: Total Volume 2015-2020
  • Table 101 Forecast Sales of Wine by Category: Total Value 2015-2020
  • Table 102 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 103 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Weizen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-based RTDs
        • Spirit-based RTDs
        • Wine-based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Local White Spirits
    • Wine
      • Fortified Wine and Vermouth
        • Port
        • Sherry
        • Vermouth
        • Other Fortified Wine
      • Non-Grape Wine
        • Local Non-Grape Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Flavoured vs Non-flavoured Vodka
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Premium Sales Analysis
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Wine by Grape Type
  • Wine by Price

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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