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Alcoholic Drinks

Our Passport Alcoholic Drinks database helps redirect assumptions and uncover new opportunities with global insights on category trends in 100 countries worldwide.

Providing a wealth of standardised and cross-comparable statistics, Passport Alcoholic Drinks supports critical decision making with data and analysis at the country, regional and global level.

Research applications 

  • Align corporate strategy to the growth potential of the market

  • Benchmark and track competitors

  • Analyse on-trade vs. off-trade sales and explore market structures

  • Examine distribution trends to maximise channel revenue

  • Inform procurement, logistics and shopper profiling

  • Explore the full range of potential manufacturer clients

  • Follow key consumer trends, opportunities and threats

  • Inform value chain strategy across ingredients, packaging, distribution and retailing

Data

  • 15 years of historic market size data and 5 year forecasts

  • Volume and value sales, for total market, on-trade and off-trade

  • Volume sales in litres, hectolitres, barrels, cases and bottles

  • Value sales at retail and manufacturer selling prices

  • Company and brand shares, sales volume and ranking

  • Company data by global brand owner and national subsidiary / licensee

  • Brand data by global brand name and local brand name

  • Off-trade channel sales analysis 

  • Brand pricing by category and by outlet type

  • Imports and exports total and by country

Analysis

  • Dashboards deliver a visual representation of category, company and channel performance to reveal future opportunities and threats 

  • Global reports on the latest market trends, new product activity and emerging growth  sectors examine the market from a global and regional perspective

  • Country reports analyse key trends and developments in 100 national markets for all product categories, competitors and channels 

  • Company profiles evaluate the market position and financial performance of the leading national and international players

See our full alcoholic drinks category and country coverage