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Global Briefing

Alcoholic Drinks Overview: A Tentative Recovery and the Great Regional Divide

Dec 2010

Price: US$2,000

About this Report

About this Report

With on-trade sales growing stronger and forecast projections acquiring a bullish tone yet again, the alcoholic drinks industry finds itself in a state of optimistic recovery. Yet discrepancies are still lurking behind top line figures; emerging markets reaffirm their role as the primary locomotive for growth while mature markets are still mired in stagnation as the on-trade's resurgence is entirely down to developing nations' bounce back. So what does the future hold?


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

Global Picture

After the Slump

A World Without China

Escaping the Financial Storm: Category Perspective

Regional Overview

Regional Alcoholic Drinks Sales by Category

Top 10 Markets: The Volume/value Conundrum

Regional Overview

Bouncing Back, Bobbing Along the Bottom or Plummeting

Asia Pacific: Encapsulating Hopes and Expectations

Case Study: Indonesia - The Odd One Out

Case Study : Vietnam - What Recession?

Case Study : Russia - The Collapse

NPDs in Russia: Exploring the Alternatives

Case Study: South Africa - World Cup Proves Underwhelming

Latin America: Bouncing Back

North America: Still in the Doldrums

Western Europe: Maturity and Economic Headwinds

Case Study: Sweden - Exceptionally Strong

Case Study: Greece - In the Eye of the Fiscal Storm

Category Analysis

Is Trading Down the New Standard?

Beer: Economy Lager Saves the Day, Once Again

Wine: Back in Pre-recession Mood

Wine: Premiumisation, Polarisation and Affordability

RTDs/High-strength Premixes: A Field Day?

Cider/Perry: Different Class

Spirits: In Rude Health

Channel Analysis

Mapping the Global On- and Off-trade Performance

On-trade vs Off-trade: Surprises and Regional Discrepancies

Specialists and Supermarkets: Gaining Further Ground

Competitive Overview

Overview of Leading Alcoholic Drinks Companies

Overview of Leading Brands Globally

Case Study: Pernod Ricard and the Two Sides of the Coin

Prospects

A World of Opportunities and Pitfalls

The Future Looks Brighter : Forecast Period

The Categories to Watch Out For

Regional Frontrunner : In Asia Pacific We Trust

NPDs: Global Lessons 2010 - Mature Markets

NPDs: Mature Markets: 2010 Examples

New Product Developments: Global Lessons 2010 - Emerging Markets

NPDs: Mature Markets - 2010 Examples

Key Future Trends: Spirits, Beer, Cider and Wine

Report Definitions

Alcoholic Drinks Category Definitions

Samples

AD_Tentative Recovery  Regional Divide.jpg

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