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Argentina

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Country Report

Rtds/High-Strength Premixes in Argentina

RTDs/high-strength premixes slightly increased sales in volume terms in 2011 due to having to compete the for young consumers with products of low-alcohol content, with carbonated and semi-sparkling wine, such as Peñaflor’s Frizzé and Bianchi’s New ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Argentina

Cider sales increased at the end of the review period due to wider availability. This followed the acquisition of Sáenz Briones by CCU, which resulted in cider becoming present throughout the country and throughout the year, not only at Christmas and...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Argentina

As the Argentinean economy kept on a relentless upward path, the alcoholic drinks market continued growing as consumers were more prone to indulging themselves with parties and consumption of alcoholic drinks. Growth also included increased ...

Dec 2011 | US$1,900| Add to cart | View details ›

Country Report

Beer in Argentina

Argentinean consumers increasingly opted for premium products such as premium lager at the end of the review period, due to higher disposable income and a greater desire to enjoy life. Advertising expenditure for Quilmes’ Stella Artois and CCU’s ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Wine in Argentina

Young consumers increasingly opted for white wine at the end of the review period, especially carbonated “semi-sparkling” wine products such as Peñaflor’s Frizzé, as it is sweet (due to blending with different fruits) and carbonated, appealing to the...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Spirits in Argentina

Consumers are increasingly knowledgeable and discriminating with regard to spirits, boosting sales of specialities, such as Irish whiskey, single malt Scotch, blended Scotch malts and even bourbon. In addition to higher knowledge, drinking these ...

Dec 2011 | US$900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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