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Country Report

Beer in Austria

Premiumisation is currently the key trend in the Austrian beer market. 2011 saw growing demand for high quality speciality craft beers, such as wheat, Zwickl and Bock beer. The recovery of the Austrian economy and consequent increasing consumer ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Austria

Domestically produced cider/perry – so-called “Most” – has recently seen growing demand among Austrian consumers. This has been driven by the trend towards regionally produced products, as well as by extensive marketing efforts on the part of ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Austria

Malt-based RTDs – or so-called “Radlers” – delivered a strong performance in 2011, sustaining its strong growth of 2010. Total volume sales increased by 19%, mainly driven by the off-trade channel, which grew by a substantial 25% in 2011. On-trade ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Austria

Volume sales of spirits in Austria grew by 1% in 2011, which was in line with the review period average, illustrating the category’s maturity. Within spirits, vodka was again the key performer within spirits, adding another 313,000 litres to its ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Austria

Adverse weather conditions in 2010 resulted in a particularly weak grape harvest – the weakest within the last 20 years. Compared to the 5-year average, the average output of domestic wine manufacturers was reduced by 30%. Wine in the premium segment...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Austria

Sales of alcoholic drinks increased in both volume and value terms in 2011, due to the growth in consumer confidence resulting from a healthy economic recovery in Austria, as well as the frequent price promotions and increased marketing activities of...

Mar 2012 | US$1,900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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