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Country Report

Cider/Perry in Brazil

The cider category continued to show a good performance in 2011, growing 8% and 16% in total volume and total current value sales respectively. The main reason behind such growth was increasing purchasing power among low-income consumers, ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

RTDs/High-Strength Premixes in Brazil

In November 2011 Diageo Brasil sponsored the Smirnoff Nightlife Exchange Project – a dancing night celebrated in several countries, particularly Brazil. Events occur simultaneously in four cities of the country, including São Paulo, Rio de Janeiro, ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Brazil

Spirits registered a decline of 2% in total volume terms in 2011. This was mostly due to decreased sales of cachaça – a traditional spirit in Brazil, which accounted for 82% in total spirits’ volume in the country at the end of the review period. ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Brazil

Top leading wine manufacturers have invested mainly in C economic segment consumers because they represent a key driver of increasing consumption, mainly in still light grape wine for the forecast period. Additionally, main importers such as Expand ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Brazil

Beer saw total volume growth of 4% in 2011, which was lower than the CAGR of 5% registered over the review period. The main reasons were the fact that this year followed the 2010 FIFA World Cup, when consumption peaked in the usually weak months of ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Brazil

The alcoholic drinks market in Brazil saw growth in 2011 higher than the review period CAGR. Prices increased above inflation due to the end of the temporary federal taxes reduction (IPI, PIS, COFINS) for beer in April 2011. In addition, while volume...

Jan 2012 | US$1,900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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