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Switzerland

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Country Report

Cider/Perry in Switzerland

During the review period imported ciders grew in popularity, not only because of the strong Swiss franc which made imports less expensive, but also because imported products have a younger, more fashionable image than many of the traditional Swiss ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Switzerland

The major trend in the RTDs/high-strength premixes market in 2011 was gärpops. Gärpops are “alcopops” made from either wine or beer rather than being spirit based. One reason for their success could be the price advantage that gärpops enjoy. In 2004,...

May 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Switzerland

Flavoured products were the major trend in the Swiss spirits market in 2011. Flavoured vodkas have been available for quite some time but their popularity has grown significantly through the review period reaching 6% of all the vodka sold in ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Switzerland

The health and wellness trend which has negatively affected sales of alcoholic drinks generally in Switzerland has not caused a decline in sales of wine. As consumers pay more attention to living healthier lifestyles they are consuming less quantity ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Switzerland

The strong Swiss franc and weak euro have resulted in a spike of inexpensive imported European beers. Before Aldi entered Switzerland in 2005, imported economy lager was mainly available in the retailer Denner. However, with the German discounter ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Switzerland

2011 was the first full year of the nationwide Swiss smoking ban most smokers chose to stay at home rather than frequent public establishments where they are now prohibited from smoking. Due to ongoing economic uncertainty, the Swiss are also ...

May 2012 | US$1,900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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