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Country Report

Rtds/High-Strength Premixes in China

Total volume growth for RTDs/high-strength premixes increased by almost 8% in 2011, with sales reaching 1,395,620 litres. The growth of RTDs/high-strength premixes was driven by spirits-based RTDs throughout the review period. This is the main ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in China

Overall alcoholic drinks witnessed slower growth in 2011 due to the introduction of the new drink-driving law. People were deterred by the stricter drink-driving testing and severer potential punishments and therefore restrict their drinking ...

Dec 2011 | US$1,900| Add to cart | View details ›

Country Report

Cider/Perry in China

Cider witnessed 7% volume growth in 2011 to reach sales of 47,390 litres. Cider is mainly used at some on-trade occasions, like banquets, wedding ceremonies and business dinners in China. According to trade sources, most domestic cider manufacturers ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Beer in China

Because of the serious social impact caused by the continuous drink-driving cases, the Chinese government amended the Road Traffic Safety Law to result in more severe punishments for drink drivers. The amended law came into effect from 1 May 2011. ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Wine in China

Chinese consumers’ consumption of grape wine is strongly affected by public opinions. In the review period, foreign grape wines were marketed and advocated as being much better in taste and representing high-quality and premium characteristics. ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Spirits in China

A revised road traffic safety law took effect from 1 May 2011. According to the amendment, drink drivers in China faced more severe punishment, eg revocation of their driver's licence. Following the revocation, drivers would have to wait five years ...

Dec 2011 | US$900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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