Alcoholic Drinks Market Research, Market Share, Industry Analysis, Statistics

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Country Report

Wine in Bulgaria

The very positive growth pattern displayed by wine in the review period continued in 2011. Wine is a lifestyle drink in Bulgaria, and the slowdown of the economy, with losses in the trade, service and production sectors, did not have a pronounced ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Bulgaria

After increasing strongly earlier in the review period, total volume sales of beer declined for two consecutive years in 2009 and 2010 due to the impact of the economic downturn and the sharp drop in consumer spending on alcoholic drinks both ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Bulgaria

Cider was introduced in 2006, but it is not a very traditional product for Bulgarians. In 2011, apparent consumption of cider stood at 43,411 litres. Products were introduced to satisfy demand from foreign tourists and expatriates, for whom cider is ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Bulgaria

Several micro- and macroeconomic factors contributed to the sharp turn from premiumisation to discounting and rational spending. GDP growth plummeted to an anaemic 0.4% in 2010 and recovered to only 1.7% in 2011, which reflects the slowing down of ...

Aug 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Bulgaria

The development of RTDs in 2011 indicates clearly that this is a declining category with not much chance of a revival. The products, which previously led market fashion, were introduced in 2001, but the products proved to be a fad. The rapid ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Bulgaria

Spirits is the largest Alcoholic Drinks category in both volume and value terms in Bulgaria. Spirits followed patchy development over the review period; years of marginal growth were followed by years of decline, mainly reflecting excise duty rises. ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Portugal

Portugal’s dire economic situation limited the performance of alcoholic drinks in 2011, as total volume sales declined. There was a consensus among Portuguese consumers that, in order to save money, it was necessary to reduce spending on all ...

Jul 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Portugal

RTDs are not among the most popular beverages in Portugal. The novelty of these drinks has worn off, and, in 2011, Portuguese consumers preferred to drink their favourite beverages when out and for most consumers this did not include ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Portugal

In 2011, the ongoing weakness of the Portuguese economy encouraged people to rationalise their expenditure and spirits was one of the alcoholic drink categories most adversely affected by this. The desire for a healthier lifestyle also contributed to...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Portugal

The deep economic crisis gripping the country continued to negatively affect demand for wine in Portugal in 2011. The real disposable incomes of most Portuguese consumers decreased further towards the end of 2010, due to an increase in both sales and...

Jul 2012 | US$900| Add to cart | View details ›