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Country Report

Cider/Perry in Germany

Cider represents an attractive product, especially for those consumers who do not like the bitter taste of beer. Promising growth rates have encouraged new players to enter the market, such as Cape Cide GmbH. For others, such as Berentzen-Gruppe AG, ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Germany

Although total sales volumes of alcoholic beverages still declined, 2011 saw a better performance than the previous year. This was partly due to the economic recovery in Germany that is boosting consumer confidence and spending, and partly due to ...

Mar 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Germany

New product launches led to strong growth in wine- and spirit-based RTDs in 2011. In wine-based RTDs, the brand Bayão, produced by Bayão Getränke GmbH, boosted sales of wine-based RTDs and stimulated on-trade sales of this category, in particular. ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Germany

Overall volume sales of spirits registered a decline of 1% in 2011, although there were different developments across different spirit types. More traditional alcoholic beverages, such as korn and obstbrand, declined significantly in volume sales, ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Germany

Rosé wine and low-alcohol alternatives continue to be very popular among consumers. Low-alcohol wine, in particular, is in line with the general trend to consume low-alcohol products that can be observed across almost all categories of alcoholic ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Germany

A change in consumption behaviour is one of the main reasons that has led to a further decline in beer sales. Consumers’ lifestyles are increasingly characterised by high mobility as more and more people have to use the car for private, but also ...

Mar 2012 | US$900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


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