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Greece

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Country Report

Beer in Greece

Although the economic crisis certainly took its toll on beer, this was amongst the least affected categories, benefiting from consumers trading down from spirits both in the off and on-trade channels. Tax hikes did not have such a big impact on ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Greece

Qualitative changes in tourism had an adverse affect on sales of alcoholic drinks overall, impacting on-trade consumption in particular. However, some categories were hit harder than others. More specifically, sales of cider/perry faced a ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Greece

Despite the unsatisfactory performance of 2010’s new product launches, RTDs/high-strength premixes continued to be in the spotlight of developments, with numerous new products entering the category in 2011. RTD cocktails and vodka-based liqueurs were...

May 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Greece

Tax hikes had a tremendous effect on sales of spirits in 2010. With rises in excise pushing prices upwards by approximately 30%, consumption of spirits was massively impacted with sales displaying steep declines. A migration to domestic spirits was ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Greece

The economic downturn led to a decline in sales of wine. Consumers reduced spending in all non-commodity goods along and in this context wine sales were also affected. The category benefited to an extent from consumers trading down from spirits, yet ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Greece

Alcoholic drinks in Greece witnessed steep declines as a result of the economic crisis in 2011. First of all, rises in VAT and Excise Taxes during 2010 resulted in high unit price increases. In some categories, the price of spirits increased by up to...

May 2012 | US$1,900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


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