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Country Report

Beer in Hungary

Beer consumption has been declining fast since 2008, but in 2010 this trend stopped, the market stabilised, and the decline slowed down significantly.

Feb 2012 | US$900| Add to cart | View details

Country Report

Cider/Perry in Hungary

Carlsberg Hungary Kft launched the first major apple cider brand in Hungary, Somersby, in the summer of 2011. Sales of the new brand outperformed the company’s expectations.

Feb 2012 | US$900| Add to cart | View details

Country Report

Alcoholic Drinks in Hungary

Previous predictions expected the worst of the economic crisis to be over, but 2011 showed that the end of the financial difficulties is not yet in sight. However, despite tight family budgets and little improvement in employment, alcoholic drinks ...

Feb 2012 | US$1,900| Add to cart | View details

Country Report

RTDs/High-Strength Premixes in Hungary

In 2011, RTDs is one of the best performers in the main alcoholic drinks categories. In this year, malt-based RTDs sales increased to take 0.4% of beer volume, which means 12.4 million litres. The role of these products is not yet significant in the...

Feb 2012 | US$900| Add to cart | View details

Country Report

Spirits in Hungary

Sales of local fruit-based distilled pálinka achieved outstanding growth in 2011, unlike many other spirits. This Hungarian speciality is more and more popular among domestic consumers. Over the past six to eight years, pálinka consumption in Hungary...

Feb 2012 | US$900| Add to cart | View details

Country Report

Wine in Hungary

Per capita wine consumption reduced over the past five years, from over 24 litres to under 24 litres. This trend is more perceptible in sparkling wine, less than quarter of champagne consumed than five years ago. On the other hand, still light grape ...

Feb 2012 | US$900| Add to cart | View details

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.