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Country Report

Alcoholic Drinks in Italy

In 2011, alcoholic drinks saw volume sales decline marginally compared to the previous year. The decline was due to underperforming on-trade and stagnant off-trade volume sales. Similarly to previous years, the market saw continued consumer channel ...

Jan 2012 | US$1,900| Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Italy

RTDs/high-strength premixes continue to be in the spotlight of developments, with numerous new products entering the market in 2011. RTD cocktails were the most prominent launches, but continuing economic problems in Italy are posing an obstacle to ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Spirits in Italy

In 2011, the continuing weakness of the economy encouraged people to rationalise their expenditure, and spirits has been one of the most affected categories within FMCG. Tighter drink-driving restrictions and the desire for a healthier lifestyle ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Wine in Italy

In 2011, consumers continued to choose easy-to-drink wines, characterised by a lower alcohol content, and with easy-to-read and to understand labels/denominations. The trend is clearly towards sparkling wines. Champagne and spumante did well, but ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Beer in Italy

Per capita consumption of beer is low in Italy compared to many other European countries; however, a growing number of Italian consumers prefer beer to other alcoholic drink, like wine or spirits. Consumers’ interest is clearly directed towards ...

Jan 2012 | US$900| Add to cart | View details

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.