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Country Report

Beer in Japan

Beer demonstrated a total volume decline of 1% in 2011 to reach 6,726 million litres. Although sales volume until February was higher than in previous years, the earthquake in March had a negative impact on sales. Amid the total market seeing volume ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Japan

In 2011 consumption of cider/perry contracted by 4% in volume terms. The main reason for the contraction was the population decrease of cider consumers. The category did not lose consumers to other growing categories such as whiskies or RTDs, because...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Japan

RTDs/high-strength premixes grew by 8% in volume terms in 2011, although the manufacturers suffered from a shortage of can materials for several months after the March earthquake. The sole driver of growth was spirits-based RTDs, which dominate the ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Japan

Spirits demonstrated a volume decline of 1% to just over one million litres in 2011. Shochu, which is the largest category in spirits, continued to contract due to economy brands being priced higher and authentic brands facing further natural ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Japan

Wine, which had been declining since 1999, demonstrated growth for the first time in 13 years in 2011, increasing by 1% in volume terms. Growth was due to a lower decrease of sake and a good performance by still light grape wine. Sake, although ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Japan

Beer demonstrated a total volume decline of 1% in 2011 to reach 6,726 million litres. Although sales volume until February was higher than in previous years, the earthquake in March had a negative impact on sales. Amid the total market seeing volume ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Japan

The alcoholic drinks industry in Japan faced challenges after the earthquake on 11 March 2011. Some manufacturers suffered damage to factories or ran short of packaging materials. In the summer, the industry needed to work on reducing electricity ...

Jan 2012 | US$1,900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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