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Country Report

Cider/Perry in South Korea

This product is underdeveloped and largely ignored by market players. Cider/perry is not commonly found in South Korea, and product awareness remains low. No marketing activities were observed in 2011 and sales are likely to remain negligible over ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in South Korea

The South Korean economy recorded higher-than-anticipated recovery with growth of 6% in 2010, and projected to see growth in the mid-4% range in 2011, according to Korea Development Institute. Favourable economic conditions had a positive impact on ...

Feb 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in South Korea

In 2011, RTDs/high-strength premixes saw total volume decline by almost 4% to 3.7 million litres. Due to lower economic growth than in 2010, and consumer demand shifting to takju, despite promotion of its variety and lower alcohol content for the ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in South Korea

Total volume of spirits increased positively in 2011, rising by around 3%. The main drivers of spirits are soju as well as imported spirits such as rum and white spirits. Low-alcohol content soju, and the changes of drinking culture towards more ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Wine in South Korea

Total wine volume in South Korea increased by almost 17% in 2011. This was due to continuous strong demand for domestic non-grape wine products such as takju, as well as imported wines, especially more expensive and premium products such as sparkling...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Beer in South Korea

Premium and standard lager total volume sales increased in 2010. In particular, imported premium beers such as Heineken and Asahi grew fastest as demand for such products is increasing due to rising consumer sophistication. In addition, the hot ...

Feb 2012 | US$900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


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