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Morocco

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Country Report

Cider/Perry in Morocco

Sales of cider/perry remained negligible at the end of the review period, with no distribution presence for these products in Morocco. Cider/perry has never been produced locally and also has no tradition for consumption in the region.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Morocco

There was stronger consumption of wine among Moroccan consumers at the end of the review period. This was partly linked to the westernisation trend, with wine’s upmarket image attracting many aspirational mid- and high-income consumers. In addition, ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Morocco

Alcoholic drinks saw total volume decline during the review period as a whole, with this linked to the economic downturn in the middle of the review period. The global economic downturn not only impacted Moroccans’ ability to afford alcoholic drinks ...

Jul 2012 | US$1,900| Add to cart | View details ›

Country Report

Beer in Morocco

Beer suffered as a result of price increases at the end of the review period. These were largely linked to tax increases and the introduction of compulsory security marking in 2010. Beer saw 45% increase in TIC in TIC in 2010, while the ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Morocco

There was a marked rise in contraband sales of spirits at the end of the review period. This was largely due to the introduction of higher TIC on spirits in 2010 and also to the introduction of compulsory security markings. The implementation of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Morocco

Sales of RTDs/high-strength premixes were hit hard by on-trade sales decline in 2011 over the previous year, with on-trade volume sales dropping by 10%. This was due to consumers’ economic concerns and the high price of these products in the ...

Jul 2012 | US$900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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