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Country Report

Rtds/High-Strength Premixes in Mexico

Convenience, together with a growing trend towards home drinking in the wake of increased crime and violence, represented the main drivers in the development of RTDs/high-strength premixes in Mexico in 2011. The wide variety of such products offers ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Spirits in Mexico

Overall, total volume sales of spirits barely grew in 2011, after a review period of low growth and even declines. The reason for this modest growth of almost 1% in volume terms and 7% in current value sales is a mix of products that belong either to...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Wine in Mexico

The consumption of wine in Mexico has gained momentum in recent years. Though initially the lack of knowledge regarding wine types, as well as its correct pairing with food, inhibited the bulk of consumers from further approaching this segment, both ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Beer in Mexico

The beer environment in Mexico saw a rearrangement process over 2010-2011. Heineken NV’s acquisition of Fomento Economico Mexicano SA de CV (FEMSA) in late 2009, which includes all the beer brands from its former Cervecería Cuauhtemoc Moctezuma ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Mexico

In accordance with historic trends, the cider/perry category is increasingly facing competition from other categories across alcoholic drinks, such as wine and spirits. The reason for this phenomenon stems from the fact that young consumers wish to ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Mexico

As a result of the stronger signs of economic recovery, volume and current value sales of alcoholic drinks rose notably in 2011. The volume performance was higher than the review period CAGR as Mexicans felt more confident regarding the general ...

Dec 2011 | US$1,900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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