You are here: HomeSolutionsIndustriesAlcoholic Drinks
RSS print my pages

Filter Summary

results

 

Country Report

Rtds/High-Strength Premixes in Nigeria

Intense marketing activities by producers, on-going Westernisation (especially with regard to night life trends), increased consumption among female consumers and the improving economy fuelled growth within RTDs/high-strength premixes in 2011. ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Spirits in Nigeria

Many spirits producers organised sponsored events such as album launches, shows and sporting activities during 2011 in order to promote their brands. In addition, outdoor advertising was also common. Marketing and promotional activities are ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Wine in Nigeria

Wine sales are currently being driven by strong population growth, the desire amongst consumers for new tastes, the increasing female drinking population, rising health consciousness, on-going Westernisation and higher disposable income levels. ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Cider/Perry in Nigeria

Sales of cider and perry remained negligible in Nigeria in 2011 due to very limited consumer awareness. It is unlikely that the area will record more than minimal sales over the forecast period.

Apr 2012 | US$900| Add to cart | View details

Country Report

Beer in Nigeria

As a result of the improving economy, beer recorded strong current total value growth in 2011, with sales reaching NGN941 billion. With a relatively high unit price increase of 11% and strong volume growth of 13%, current total value sales increased ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Alcoholic Drinks in Nigeria

Advertising, the introduction of new product varieties, increasing competition and innovative marketing strategies are the core factors that fuelled strong growth within alcoholic drinks in Nigeria in 2011. Producers intensified advertising ...

Apr 2012 | US$1,900| Add to cart | View details

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.