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Country Report

Spirits in Cameroon

In 2011, major domestic spirits producers continued to introduce smaller pack sizes that cost less than CFAF150. Distribution of these smaller pack sizes was increased in on-trade channels, with some companies using mobile sales vehicles to visit ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Cider/Perry in Cameroon

Distribution and consumption of cider/perry in Cameroon remained negligible in 2011. There is no real tradition of producing or consuming cider/perry in the country, and it is unlikely that this category will emerge to play a more visible role in the...

Feb 2012 | US$900| Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Cameroon

In 2011, leading RTDs players continued to invest in event-based promotional activities to strengthen demand for their products among key target groups such as younger women and university students. For example, Brasseries du Cameroun and Guinness ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Wine in Cameroon

Historically, traditional alcoholic beverages such as wine raffia or palm liquor made ??from corn were served at social gatherings like parties, weddings and funerals in Cameroon. In recent years, however, it has become increasingly fashionable to ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Beer in Cameroon

The sponsorship of charitable and corporate social responsibility programmes proved an increasingly important competitive tool for major beer companies in 2011. Brasseries du Cameroun, for instance, relaunched its famous ‘Top Cup Summer Holidays’ ...

Feb 2012 | US$900| Add to cart | View details

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.