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Country Report

Beer in Poland

Sales of beer shift towards greater sophistication and heterogeneity. While per capita consumption approaches saturation point, the offer of beer is limited with lager playing the predominant role in sales. Consumers tired of the anonymous taste of ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Cider/Perry in Poland

Sales of cider are negligible in Poland. Cider is too expensive for Polish consumers. During the review period, there were a number of trials to win over Polish consumers. In 2005, UpCider, from the portfolio of the UK player Scottish & Newcastle ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Alcoholic Drinks in Poland

Sales of alcoholic drinks grew at the slow pace in 2011, revealing signs of saturation. Although the Polish economy has been surprisingly immune to the global economic turmoil, Poland is not able to fully decouple from the European sovereign debt ...

Mar 2012 | US$1,900| Add to cart | View details

Country Report

RTDs/High-Strength Premixes in Poland

RTDs continue to grow despite concerns attributable to the second wave of the financial crisis. A segment of the young generation prefers the light, delicate taste of RTDs to the strong taste of spirits. Some flavoured beer consumers have shifted ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Spirits in Poland

In line with growing sophistication and diversification of spirits consumption, spirits sales are becoming increasingly heterogeneous. A considerable group of Polish consumers still strongly follows the westernisation trend. These consumers are ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Wine in Poland

Although the problems associated with the sovereign debt crisis in the Eurozone have been widespread, Polish consumers remain relatively resilient. A large number of Poles are still strongly aspirational and thirsty for symbols of Western lifestyles....

Mar 2012 | US$900| Add to cart | View details

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.