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Country Report

Spirits in Serbia

After three years of decline (2008, 2009 and 2010), spirits is showing the first signs of recovery. Although sales in most areas continued to decline in 2011, overall total volume and total current value sales increased by 1% and 9% respectively as a...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Serbia

Many years without investment in wine and economic isolation means that Serbian wines tend to be of low quality. In addition, wine consumption is declining and stood at just 6 litres per capita in 2011. Although the state has subsidised the ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Serbia

Despite the economic crisis and the large decline in beer consumption since 2009, the area remains very dynamic, with major players fighting intensively for sales share. Given that standard lager beer is near maturity, leading companies are beginning...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Serbia

Although sales remain negligible, since being launched in March 2011 Somersby has become recognisable as a summer party drink and is especially popular among female consumers.

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Serbia

The negative trend of the last three years continued in 2011. Although the rate was significantly lower than in 2010, alcoholic drinks volume sales continued to fall during 2011. As expected, a slightly lower decline was recorded on-trade ...

Feb 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Serbia

As an area which mainly targets young urban consumers, RTDs/high-strength premixes was strongly affected by the economic crisis and resulting high unemployment. The largest area, wine-based RTDs, recorded a 6% decline in on-trade volume sales and an ...

Feb 2012 | US$900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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