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Country Report

Alcoholic Drinks in Sweden

Total volume sales of alcoholic drinks increased marginally in 2011 compared to the previous year. Wine was again a strong performer, while spirits and beer sales decreased. The Swedish economy developed positively until mid-2011, when the financial ...

Feb 2012 | US$1,900| Add to cart | View details

Country Report

Spirits in Sweden

One of the strongest trends in the spirits category in 2011 was the increase in flavoured products other than vodka. The strongest development was seen in the rum category, both dark and white, but mostly the latter. By 2011 flavoured rum accounted ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Wine in Sweden

The general trend in Sweden towards more consumption of organic and Fair Trade food and drinks has also influenced sales of wine. Sales increased rapidly, as did the number of brands. In 2010, organic wine sales increased by 40% to reach about nine ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Beer in Sweden

Craft beer is increasingly popular in Sweden. This is part of a general trend towards quality, local production close to the consumer and natural ingredients, often organic. This trend is affecting both the food and drink industry. The number of beer...

Feb 2012 | US$900| Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Sweden

In 2010, high-strength premixes were launched at Systembolaget for the first time. Three brands were launched that year and, in 2011, a further six brands were launched and contributed to the near 14% growth. The focus remained on products that ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Cider/Perry in Sweden

The on-trade channel developed far better than the off-trade channel in 2011. The main reason is that cider/perry with a 4.5% ABV or more is very popular in the on-trade channel. Low-alcohol cider is decreasing in popularity and this has had a ...

Feb 2012 | US$900| Add to cart | View details

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.