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Country Report

Alcoholic Drinks in Turkey

Rising unit prices result in shift to cheaper products

Mar 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Turkey

Zefirium Icecek Gida San ve Tic was the only player within RTDs between 2007 and 2010. The company introduced spirit based RTDs in Turkey for the first time in 2007 but has since experienced declining sales. In response to its disappointing ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Turkey

The rise in the special consumption tax resulted in an increase in unit prices within spirits. Consequently, consumers started to shift to cheaper alternatives and reduce the amount that they consume. Young people in particular have started to prefer...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Turkey

Average alcoholic drinks unit prices increased during 2011 due to the rise in Special Consumption Tax (OTV) in October 2010. As a result, consumers are shifting to cheaper alternatives like beer or are reducing the amount of wine they consume.

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Turkey

Nice weather conditions in Turkey resulted in an increase in beer sales in 2011 despite rising unit prices. Due to good weather, people are more eager to spend time socialising in bars, pubs, restaurants and outside areas. Also, given the fact that ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Turkey

Cider/perry was not available in Turkey in 2011 or during the review period. It is unlikely that cider will become popular over the forecast period unless heavy investment is made to introduce, market and promote brands. It should be noted that ...

Mar 2012 | US$900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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