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Taiwan

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Country Report

Beer in Taiwan

Beer in Taiwan experienced a growth trend across all product categories in 2011, especially imported products. Imported speciality beers such as dark beer, white beer, stout and craft beer are becoming popular in Taiwan. Since the beer market has ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Taiwan

Cider products in Taiwan are currently available only at premium supermarkets/hypermarkets, restaurants and pub/bars. Due to local consumer preferences, cider products are not popular and widely accepted in Taiwan. As a result, sales were limited ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Taiwan

In 2011, most product categories in the alcoholic drinks market in Taiwan experienced positive growth due to better local economic performance. In addition, rising consumer expenditure also encouraged market players and brands to launch new alcoholic...

Feb 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Taiwan

Without new product launches and extensive advertising in 2011, sales of RTDs/high-strength premixes continued to experience decline in both total volume and current value terms. Compared to other alcoholic drinks products, marketing activity by ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Taiwan

Premiumisation is the most notable trend currently impacting the spirits market in Taiwan. In 2011, spirits sales grew significantly because of the strong performance of Taiwan’s economy. In view of the market potential, most players have launched ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Taiwan

In Taiwan, rice wine accelerated its growth trend in 2011 due to a series of tax reforms. Prior to 2009, the leading brand of rice wine, Red Label from Taiwan Tobacco & Liquor Corp, was sold at NT$180 per bottle compared to NT$20 before joining the ...

Feb 2012 | US$900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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